Inbox Percentage

    • The Stupid Way I Increased Our Inbox Placement Rate by 15%

      Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single sub ...

      Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … it gets fun. You go to the warehouse – your email client. The warehouse has no record of the amazing sports car – it’s not in your inbox. You look everywhere and finally find it in the back where no one looks – it’s in your SPAM folder. It’s beat to crap, is missing 3 tires, and the engine won’t start – your email client can’t read the HTML…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … you’re sending them. Perhaps you’re sending too many emails, they’re too salesy, or you’re buying lists… all of these could lead to high SPAM complaints that can eventually get you blocked from sending altogether. Open Rate – Opens are monitored by having a tracking pixel included in each email sent. Since many email clients block images, keep in mind…

    Douglas Karr/ Marketing Technology Blogin EMail- 25 readers -