Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email…

    Douglas Karr/ Marketing Technology Blogin EMail- 30 readers -