Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 39 readers -