Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … it gets fun. You go to the warehouse – your email client. The warehouse has no record of the amazing sports car – it’s not in your inbox. You look everywhere and finally find it in the back where no one looks – it’s in your SPAM folder. It’s beat to crap, is missing 3 tires, and the engine won’t start – your email client can’t read the HTML…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers monitor deliverability, not inbox placement. In other words, your emails may be delivered… but directly to the junk filter. You need a platform like 250ok to monitor your inbox placement. Sender Reputation – Along with inbox placement is the reputation of your sender. Are they on any blacklists? Are their records setup properly…

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -
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