Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 36 readers -
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