Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could be flowing into the SPAM folder than before. So we had to fix it. The problem had to be that static text on every single email. Since the newsletter has our most recent daily…

    Douglas Karr/ Marketing Technology Blogin EMail- 33 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    …. Case in point, we made some design changes to our email newsletter. Along with cleaning up the code, we added our latest podcasts and added a paragraph about the newsletter to open the email. Bad idea. Our email deliverability rate for the same subscribers and the same email dropped 15%. For us, that’s a huge number – 15,000 more emails could…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if you’ve got a significant number of subscribers (100k+). Your sender’s reputation, the verbiage used in your subject lines and message body… all of these are critical metrics to monitor that aren’t typically offered by your email marketing provider. Email…

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -
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