Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … get the best carrier I can find – my email provider. I add you as the recipient, but my shipper doesn’t believe me. I have to prove you signed up – double opt-in. The carrier says okay and gets the amazing sports car to the destination warehouse – I click send with my ESP. The warehouse signs off that it received it – message received at your…

    Douglas Karr/ Marketing Technology Blogin EMail- 33 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if you’ve got a significant number of subscribers (100k+). Your sender’s reputation, the verbiage used in your subject lines and message body… all of these are critical metrics to monitor that aren’t typically offered by your email marketing provider. Email…

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -