Inbox Percentage

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … it gets fun. You go to the warehouse – your email client. The warehouse has no record of the amazing sports car – it’s not in your inbox. You look everywhere and finally find it in the back where no one looks – it’s in your SPAM folder. It’s beat to crap, is missing 3 tires, and the engine won’t start – your email client can’t read the HTML…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if you’ve got a significant number of subscribers (100k+). Your sender’s reputation, the verbiage used in your subject lines and message body… all of these are critical metrics to monitor that aren’t typically offered by your email marketing provider. Email…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -