Inbox Placement

  • Return Path vs 250ok: Email Deliverability Software and Services

    … that stay within the metrics, they are promised improved email deliverability to AOL, Yahoo, Microsoft, Comcast, Cox, Cloudmark, Yandex, Mail.ru, Orange, SpamAssassin, and SpamCop. However, the Global Deliverability Director at Oracle, Kevin Senne, reported that they had examples of compliant Certification customers having deliverability issues with some…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • The Top 15 Email Marketing Myths You Need to Know

    …: Testing a small percentage of a list is enough to show the effectiveness of a message! Myth: My emails are fully CAN-SPAM compliant, so my emails should reach the inbox! Myth: Inbox placement and low complaint rates means no chances of being marked spam! I love that deliverability aspect of this infographic because, in my opinion, it’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 14 readers -
  • 250ok: The Inbox Placement Alternative to Return Path

    … Over 85% of the world’s email traffic is considered malicious, making it much more difficult for valid email marketers to get their messages to the inbox. In some cases, being blacklisted can cause up to 70+% (maybe more depending on where you send mail to) of your email to be rejected or placed in the Spam/Junk/Bulk folder. Over 20…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
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