Incisive Media

Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.
Posts about Incisive Media
  • UK grapples with ad-viewability standards

    … a report that assesses how many of the popular viewability solution vendors differ. In doing so, one of the digital ad industry’s points of contention has been clarified, somewhat. Integral Ad Science, comScore, Moat and DoubleVerify had their products verified against various behavior scenarios for viewability. These scenarios were identified via…

    Chris Smith/ Digidayin Google- 9 readers -
  • Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences

    Last time, I addressed the current state of flux in digital marketing conferences. My take included one expert perspective from an executive leader of one of our major conference series, Mike Grehan. Several others have since weighed in. Matt McGowan, Mike’s past colleague at Incisive Media (and now a strategist with Google), notes that so-called “sponsor-led” conferences len ...

    Andrew Goodman/ The SEM Post- 21 readers -
  • Dare to Hack Data With Bing at SES Denver

    … reception. Early bird pricing ends September 12, so grab your passes here. SES is brought to you and programmed by Search Engine Watch and its parent company Incisive Media, in association with SEMPO. The Original Search Marketing Event is Back! SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization…

    Search Engine Watchin SEO- 5 readers -
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