Incisive Media

Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.
Posts about Incisive Media
  • UK grapples with ad-viewability standards

    … of programmatic trading at Incisive Media. “In the future the next step is clearly going to be that ads are sold on time based metrics. If advertisers want viewability they can’t expect to pay the same for one second or two minutes.” The post UK grapples with ad-viewability standards appeared first on Digiday. …

    Chris Smith/ Digidayin Google- 14 readers -
  • Dare to Hack Data With Bing at SES Denver

    … on the right data is critical to success." The SES keynote will not only be packed with tips for leveraging trends, but also for how to extract the data. At SES Denver, the audience will become privy to some new tools for marketers coming from Microsoft. "I will demo a set of new tools out of Microsoft Research called 'Power BI.' The tools can help…

    Search Engine Watchin SEO- 5 readers -
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