Incisive Media

Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.
Posts about Incisive Media
  • UK grapples with ad-viewability standards

    … a report that assesses how many of the popular viewability solution vendors differ. In doing so, one of the digital ad industry’s points of contention has been clarified, somewhat. Integral Ad Science, comScore, Moat and DoubleVerify had their products verified against various behavior scenarios for viewability. These scenarios were identified via…

    Chris Smith/ Digidayin Google- 13 readers -
  • Dare to Hack Data With Bing at SES Denver

    … on the right data is critical to success." The SES keynote will not only be packed with tips for leveraging trends, but also for how to extract the data. At SES Denver, the audience will become privy to some new tools for marketers coming from Microsoft. "I will demo a set of new tools out of Microsoft Research called 'Power BI.' The tools can help…

    Search Engine Watchin SEO- 5 readers -
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