Increase Conversions

  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she is waiting for you with a reading sel ...

    Relevance- 17 readers -
  • 25 eCommerce Conversion Hacks [Infographic]

    …, according to a report on Internet Retailer. The rest of them fail to cross the $1,000 benchmark in annual sales. This may intrigue you as to why only such a meager percentage of eCommerce setups ever really succeed. There can be endless reasons, but the most significant one is the business’s inability to leverage on the process of conversion optimization…

    Relevance- 25 readers -
  • Increase Your Conversion Rates through Social Proof

    … are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Notify is the online equivalent of a busy retail store, delivering social proof to everyone who visits your site. This social proof can often boost…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    … to make a purchase based on social media referrals Tweet This! 78% of respondents said that companie’s social media posts impact their purchases Tweet This! 4 in 10 social media users have purchased an item after sharing or favoriting it on social media Tweet This! E-commerce orders coming from social media grew 202% in 2014 alone Tweet…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • How to Master the Art & Science of Ecommerce Conversion

    … conversion killers, too. The Only Constant is Change Digital marketers all over the world are researching and coming up with new rules, ideas and out-of-the-box solutions to help ecommerce websites increase their conversion rates. However, the most important scientific fact to remember is that nothing is constant. What is true today might not be true…

    Relevancein Content How To's- 16 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … millions of personal content recommendations and the evidence now shows an increase of 20-30 percent in conversion rates, all on existing traffic and content. Behind these numbers, there are several reasons as to why this works so effectively. Here are four of them – one for the marketer and three for the online visitor. 1.) For the marketer…

    Asaf Rothem/ Relevancein Content- 12 readers -
  • How Your Business Can Turn Unknown Website Visitors into Leads

    … in Identifying Your Unknown Website Leads? Our Partner, Lead Forensics, can help your business maximize the return from lead generation activity by identifying the visitors to your website and turning them into hot leads. Lead Forensics integrates with Salesforce, Microsoft Dynamics CRM, SugarCRM, Infusionsoft, Workbooks.com and Zoho! Register for a Free Trial! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    …, let’s move on. Hubspot’s Call to Action Test As mentioned above, Hubspot tested their call to action and saw a 13% increase in conversions. Here’s their test: “HubSpot tested the shape and style of our demo CTA to see which performed better. The CTA shaped like a button (on the right) rather than the CTA that included a sprocket image (left) performed…

    Christina Gillick/ The Daily Egg- 27 readers -
  • 3 Underused Persuasion Techniques You Should Be Using on Your Landing Pages

    … for Visual Website Optimizer, studied several A/B tests on landing pages that tested the impact of human photos on conversions. Though he offered several disclaimers, his conclusion was that “human photos on a website definitely have a positive impact on a visitor’s first impression of trustworthiness.” Peer-reviewed studies have come to the same…

    Neil Patel/ The Daily Egg- 42 readers -
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