Increase Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -