Increase Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … on my own account, it was mainly because I spent too much time looking at it, and got bogged down with too many details. Recently I was approached with a ROAS problem for one of our ecommerce accounts. It was a fairly new client, and our first priority was to get ROAS up. Step 1: Goals, KPIs, and Other Need-To-Knows Goals are imperative to have…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -