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  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … that only had the “+” modifier on one of the words, for example: “cheap baby +clothes.” After noticing this trend, I decided to look at overall match type performance, as well as pull a search query report. First, I looked at keywords with the “+” modifier: Then, I looked at regular broad match keywords: As you can see, search terms weren’t…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
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