Increase Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 24 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
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