Increase Roas

  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … generated the most revenue relative to its spend. On the other hand, we could see that our poorest converting campaign (“Campaign 6”) had not closed any leads in the past 12 months. While Campaign 6 already faced a lower budget due to its CPA performance, looking at ROAS reaffirmed the decision to pause it entirely. After doing so, we saw an increase…

    PPC Heroin Affiliate Paid Search- 25 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
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