Increase Roas

    • 3 Ways To Use ROAS In PPC Lead Gen Optimization

      March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way.

      PPC Heroin Affiliate Paid Search- 16 readers -
  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … on my own account, it was mainly because I spent too much time looking at it, and got bogged down with too many details. Recently I was approached with a ROAS problem for one of our ecommerce accounts. It was a fairly new client, and our first priority was to get ROAS up. Step 1: Goals, KPIs, and Other Need-To-Knows Goals are imperative to have…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -