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For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics. Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising.
… Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed…
How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of you ...