Incrementality

  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … before looking for services might be more ideal. We are observing that technology and tracking RFPs are becoming separate from services RFPs as people realize that these could be done by the same agencies but that these are fundamentally different groups and require different competencies. How are you advising your clients on incrementality? Please…

    Acceleration Partnersin Affiliate- 22 readers -
  • Understanding Incrementality in Affiliate Programs

    … This article was originally published by Performance In. Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality…

    Robert Glazer/ Acceleration Partnersin Affiliate- 26 readers -