Incrementality

  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include…

    Acceleration Partnersin Affiliate- 18 readers -
  • Understanding Incrementality in Affiliate Programs

    … — namely, positive brand awareness. For example, Tiny Prints, a Shutterfly brand, has affiliates that run hundreds of blog posts around new product launches and offers simultaneously. Content syndication creates strong brand awareness and value, even if these potential customers do not buy something immediately. In fact, this degree of awareness is often…

    Robert Glazer/ Acceleration Partnersin Affiliate- 18 readers -
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