Incrementality

  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … different answers. It’s not an easy process and many clients are still trying to understand what incrementality means to them. We approach incrementality by determining the business model, examining target behaviors, and analyzing cross-channel data. How do you recommend working with coupon sites? We recommend being consistent. It’s difficult…

    Acceleration Partnersin Affiliate- 18 readers -
  • Understanding Incrementality in Affiliate Programs

    … — namely, positive brand awareness. For example, Tiny Prints, a Shutterfly brand, has affiliates that run hundreds of blog posts around new product launches and offers simultaneously. Content syndication creates strong brand awareness and value, even if these potential customers do not buy something immediately. In fact, this degree of awareness is often…

    Robert Glazer/ Acceleration Partnersin Affiliate- 20 readers -
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