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… different answers. It’s not an easy process and many clients are still trying to understand what incrementality means to them. We approach incrementality by determining the business model, examining target behaviors, and analyzing cross-channel data. How do you recommend working with coupon sites? We recommend being consistent. It’s difficult…
This article was originally published by Performance In. Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”.