Incrementality

  • Advertisers Beware: Your Retargeting Attribution May Be Flawed

    Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns.

    Nanigans- 19 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    … How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately…

    Nanigansin Retargeting- 21 readers -