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… though I’ve been developing my personal brand for years, I’m still trying to get it right. As you focus on your unique individualism in a few key points, your attitude will emerge. Don’t shrink back from being who you are. Boldness is one indispensable characteristic for creating your brand attitude. What’s the attitude that you want to convey…
From mobile advertising to geo-targeting, beacons, on-demand delivery, email marketing, and even online scheduling solutions, 2014 was a year of opportunity for small business marketers. Faced with an abundance of hyperlocal marketing options to choose from, local merchants dug in and did the necessary research to pinpoint the solutions most likely to deliver a high ROI for their businesses.
So, you’ve read a few articles on growing your business by going global, and now you’re ready to reveal your content marketing to the world with a global social media content campaign? Not so fast. Let me stop you right there before you run head-first into certain disaster. Unfortunately, it’s just not that easy.