Individualized Insights

  • Using Big Data To Learn Consumer Habits

    … knew you could use individualized insights driven by data combined with an understanding of your customer’s cognitive processes and their very personal daily routine (i.e. their habits) to engage them like never before? First, consider this: according to the 2015 Teradata Data-Driven Marketing Survey: Progressing Toward True Individualization, “How…

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  • Habits: How They Form And How To Break ThemHabits: How They Form And How To Break Them
    Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind w...