Individualized Marketing

  • Individualized Marketing: Myths vs. Realities

    … Published 1 min ago 38 We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data…

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  • Personalization Isn’t the Future of Marketing

    …. Plainly, personalization as we’re used to is simply making customers numb. Personalized marketing is not dead – it’s still a viable and valuable perspective to use as a starting point. And, granted, some personalization is better than none at all. But moving your marketing strategy into the future means adapting your approach from one of personalization…

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  • 3 Secrets to Marketing Strategy Success

    … already on the hook than to convince him to bite the bait. Catching your customers at the right moment is about understanding and using the promise of individualized insights enabled by a truly data-driven marketing strategy. It’s about sharing – not necessarily sending – relevant, useful information with them. Is she waking up in the morning…

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  • Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

    … brands advertising on NBA jerseys in the form of mini 2.5” x 2.5” patches. More or less accepting this impending change (to advertising and to my favorite game), it raises several interesting questions. Where Should the Buck Stop? Marketers have long used both mass marketing techniques as well as experiential strategies. However, using individualized…

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