Individualized Marketing

  • Individualized Marketing: Myths vs. Realities

    …-driven marketing—the strategy of collecting, connecting and analyzing large amounts of online and offline data, so that cross-channel insights can be used to create interactions tailored to each customer, at his or her point of need and in real-time. Our research showed that nine out of the 10 marketers we surveyed consider individualized marketing…

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  • Personalization Isn’t the Future of Marketing

    …. Plainly, personalization as we’re used to is simply making customers numb. Personalized marketing is not dead – it’s still a viable and valuable perspective to use as a starting point. And, granted, some personalization is better than none at all. But moving your marketing strategy into the future means adapting your approach from one of personalization…

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  • 3 Secrets to Marketing Strategy Success

    … already on the hook than to convince him to bite the bait. Catching your customers at the right moment is about understanding and using the promise of individualized insights enabled by a truly data-driven marketing strategy. It’s about sharing – not necessarily sending – relevant, useful information with them. Is she waking up in the morning…

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  • Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

    … brands advertising on NBA jerseys in the form of mini 2.5” x 2.5” patches. More or less accepting this impending change (to advertising and to my favorite game), it raises several interesting questions. Where Should the Buck Stop? Marketers have long used both mass marketing techniques as well as experiential strategies. However, using individualized…

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