Individualized Marketing

  • Individualized Marketing: Myths vs. Realities

    … consistent with it remains a problem. Data-driven marketing and individualization shouldn’t be driving one campaign, channel or platform at a time; it needs to be driving your entire strategy to create consistency and a true omni-channel experience. Myth: “I can get started on this next year.” Reality: As I mentioned above, 90 percent of marketers…

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  • Personalization Isn’t the Future of Marketing

    … Published 1 min ago 30 If you gasped at the title, don’t worry. This idea won’t turn everything you’ve heard about marketing on its head – it’ll just slightly change the lens through which you view your marketing initiatives. A recent Chief Marketer piece described the phenomena of moving from personalization to individualization…

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  • 3 Secrets to Marketing Strategy Success

    … already on the hook than to convince him to bite the bait. Catching your customers at the right moment is about understanding and using the promise of individualized insights enabled by a truly data-driven marketing strategy. It’s about sharing – not necessarily sending – relevant, useful information with them. Is she waking up in the morning…

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  • Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

    … brands advertising on NBA jerseys in the form of mini 2.5” x 2.5” patches. More or less accepting this impending change (to advertising and to my favorite game), it raises several interesting questions. Where Should the Buck Stop? Marketers have long used both mass marketing techniques as well as experiential strategies. However, using individualized…

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