Individualized Marketing

  • Individualized Marketing: Myths vs. Realities

    … Published 1 min ago 38 We live in an age of distraction, and it’s never been more difficult to capture the attention of consumers. You can do it, though – if you stop marketing and start connecting with your customers one-to-one using individualized insights. As I’ve mentioned before, individualized insights are made possible by data…

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  • Personalization Isn’t the Future of Marketing

    …. Plainly, personalization as we’re used to is simply making customers numb. Personalized marketing is not dead – it’s still a viable and valuable perspective to use as a starting point. And, granted, some personalization is better than none at all. But moving your marketing strategy into the future means adapting your approach from one of personalization…

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  • 3 Secrets to Marketing Strategy Success

    … that you simply must consume more of the ongoing story. Strategically generating content across all platforms that works together to tell a complete brand story is the essence of marketing. Product brochures, thought leadership videos, slide presentations, social media, the website and all aspects of a brand’s online presence should be stimulating…

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  • Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

    … brands advertising on NBA jerseys in the form of mini 2.5” x 2.5” patches. More or less accepting this impending change (to advertising and to my favorite game), it raises several interesting questions. Where Should the Buck Stop? Marketers have long used both mass marketing techniques as well as experiential strategies. However, using individualized…

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