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If you build it, they will come. But let’s be more specific: if you implement indoor positioning systems (IPS) in your location-based app, you will be able to get more shoppers into your place of business. Or so this is the thinking of virtually every business and marketing decision-maker behind the development and strategy of location-based apps.
…. Moment.me launches Places (starts at 10:25) 3. Towstop.com wants to fix towing (IndieGoGo link) (starts at 13:45) 4. Timo Arnall’s Satellite Lamps project (starts at 16:30) 5. Square’s “Arrival Prediction” to keep coffee hot (starts at 19:10) 6. Steps Away – location based marketing for mall retailers (starts at 22:30) 7. Locqus – Uberizing…
… technology to drive growth. The company also said it had recently bought a $10 million minority stake in IndoorAtlas, a company that offers indoor navigation. As IPOs Near, Tech Takes Another Crack at Small Business (Street Fight) Steven Jacobs: A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology…
… is a mix of new technologies and a quickly warming market for the products. From a technology perspective, a host of companies have developed clever ways to convert data from sensors already in mobile devices to help us position ourselves inside buildings where GPS, and other traditional, sensors cannot reach. A Finnish company called Indoor Atlas…