Indoor Atlas

  • Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems

    … If you build it, they will come. But let’s be more specific: if you implement indoor positioning systems (IPS) in your location-based app, you will be able to get more shoppers into your place of business. Or so this is the thinking of virtually every business and marketing decision-maker behind the development and strategy of location-based…

    Street Fightin Paid Search- 12 readers -
  • Conference Notebook: Navigating a Future For Indoor Mapping

    … the massive cost of storefront sales to investors in light of a comparatively more profitable ecommerce segment. Alex and Ani, a jewelry retailer that has built a quarter billion-dollar a year business selling mostly charm bracelets, has been one of the most adamant early adopters of in-store technology. Earlier this year, the company rolled a pilot…

    Steven Jacobs/ Street Fight- 18 readers -
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