Indoor Location

  • Point Inside Announces Personalization Tool for In-Store Marketing

    … tool is an extension of the company’s existing StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches. With the Deals Personalization tool in place, retailers will be able to engage the users of their branded apps in real-time, while they shop…

    Stephanie Miles/ Street Fight- 21 readers -
  • 6 Ways to Use Location Analytics Data in Retail Design

    … Hyperlocal vendors that offer location analytics tools are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed…

    Stephanie Miles/ Street Fight- 17 readers -
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