Indoor Location

  • Point Inside Announces Personalization Tool for In-Store Marketing

    … this now more than ever,” he says. According to a 2016 survey by Sitecore and Vanson Bourne, more than one-third of adult Internet users expect the mobile apps they use to be more personalized over the next three years. Similar research from the CMO Council showed that marketers with personalized content see higher response and engagement rates…

    Stephanie Miles/ Street Fight- 21 readers -
  • 6 Ways to Use Location Analytics Data in Retail Design

    … Hyperlocal vendors that offer location analytics tools are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed…

    Stephanie Miles/ Street Fight- 15 readers -
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