Industry

    • Five important updates to Google semantic search you might have missed

      What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of something.

      Search Engine Watchin Google- 13 readers -
    • What we learned from SEO: The Movie

      Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: The Movie SEO: The Movie is a new documentary, created by ...

      Search Engine Watchin SEO- 13 readers -
    • Everything you need to know about visual search (so far)

      Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s largest technology companies.

      Search Engine Watchin Paid Search- 16 readers -
  • How to effectively combine online and offline lead generation

    … We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor…

    Ann Smarty/ Search Engine Watchin How To's- 9 readers -
  • Marketing 101: What is link juice?

    …. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Marketing Tags: domain authority, google algorithm, industry, jargon, link juice, marketing 101, SEM, SEO, terms, vocab …

    MarketingSherpa Blogin SEO- 9 readers -
  • Google fined $2.7 billion by E.U. in anti-trust ruling

    … Margrethe Vestager, the E.U. competition commissioner. The wider implications of this ruling The bigger questions now surround the precedent that this sets. There is a general consensus that the industry requires independent regulation, but that will be a lot trickier than it seems. Google would be loathe to reveal its closely guarded algorithms…

    Search Engine Watchin Google- 15 readers -
  • Top 4 mistakes ecommerce marketers are still making

    … The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts. In this post, I’ll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Without further…

    Search Engine Watch- 17 readers -
  • 5 little-known tools for a holistic digital marketing campaign

    … Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Using the right resources enables you to keep the “tricks of the trade” in your back pocket and stay on top of the shifting landscape. It’s no secret the next few years are poised to be monumental for the business…

    Pratik Dholakiya/ Search Engine Watch- 20 readers -
  • Voice search: A digital space race

    … giants behind it, all the signs point to voice search gaining traction with consumers through 2017 and beyond. So who are the major players taking a stab at it? Our playful infographic highlights takes a look at why Google, Amazon, Microsoft and co. might be so keen to steal a march, and where their respective advantages and disadvantages might place…

    Search Engine Watch- 21 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 16 readers -
  • A visual guide to Pinterest advertising

    … Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been…

    Search Engine Watchin Social Paid Search- 14 readers -
  • 5 most interesting search marketing news stories of the week

    … segmentation by industry, title, type, location, company type and employer. Speculators were quick to spell doom for the recruitment industry, with one contributor linking to a Google Hire page. Image courtesy of @dan_shure Bing is sharing the story behind its homepage photos Bing’s homepage has sought to differentiate itself from the stoic simplicity…

    Search Engine Watchin SEO- 18 readers -
  • Should Google be more transparent with its updates?

    … adapted to the new status quo, with industry blogs fervently hunting for scraps of information divulged at conferences or on social media, and speculating what they might mean for webmasters and marketers. But does it have to be this way? Should we be taking Google’s obscurity surrounding its updates for granted – or, given the massive influence…

    Search Engine Watchin SEO Google- 17 readers -
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