Industry

    • The best SEO influencers and resources to follow

      More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies.

      Search Engine Watch- 19 readers -
    • Four tools to build a smarter and more up-to-date in-house marketing team

      The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble.

      Ann Smarty/ Search Engine Watch- 16 readers -
    • What does Web 3.0 mean for search?

      The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to what it was 10 years ago.

      Search Engine Watch- 21 readers -
  • 10 tips to make your Magento online store more secure

    … an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings…

    Amanda Disilvestro/ Search Engine Watch- 10 readers -
  • Video: Last Week in Local September 11th

    … Last week in local 9/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending September 11th, 2017. This week features Joel Headley and Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly…

    Mike Blumenthal/ Local University- 13 readers -
  • How advertisers can score big on the next device launch

    … On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the more extreme cases, it’s clear…

    Purna Virji/ Search Engine Watch- 15 readers -
  • Video Deep Dive: Recent major changes in the search industry

    … Mike Blumenthal & Mary Bowling take a Deep Dive into recent major changes in the search industry. This is our Deep Dive Into Local from July 24th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss…

    Mike Blumenthal/ Local University- 11 readers -
  • [Report] Who owns the flights market in search?

    … with the most commercial opportunity over the last four years, and trended to reveal demand peaks and declines across the travel industry. ‘International’ flights: Trended search themes | May 2016 – May 2017 Image source: Pi Datametrics Market Intelligence So what does the data show, and what can marketers learn from it about the state…

    Search Engine Watch- 13 readers -
  • How to escape Google’s filter bubble

    … For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while personalization can make…

    Search Engine Watchin Social Paid Search How To's- 18 readers -
  • 7 things to consider when choosing an ecommerce platform

    … for your customers. Also, make sure that any platform you choose is PCI (Payment Card Industry) compliant. BigCommerce explains more here, and below is a screenshot that gives you a taste of what it takes to become compliant: 7. Scalability All business owners hope their business will grow in the future, but you may not know to what extent…

    Amanda Disilvestro/ Search Engine Watchin EMail- 18 readers -
  • What does visual search mean for ecommerce in 2017?

    … on pins, which helps drive further engagement. Furthermore, it has the highest average order value of any major social platform at $50, and caters heavily to users on mobile (orders from mobile devices increased from 67% to 80% between 2013-2015). But while Pinterest may have led the way in terms of visual search, it isn’t alone. Google and Bing have…

    Search Engine Watch- 19 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Pump the brakes: SEO and its sweeping statements

    … many bizarrely-named updates due to ‘spammy’ techniques, and you can see why people are on edge. To add to this, the amount of ‘how to’ SEO articles on the web is staggering, and can be intimidating even for those working in the industry every day. It can be a challenge to decipher which research to trust or whose advice to take. As a direct result…

    Search Engine Watchin SEO- 14 readers -
  • Video: Last Week in Local July 24th

    … Last week in local 7/24 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending July 24th, 2017. This week featuring Mary Bowling and Mike Blumenthal. This year we will be publishing our Last Week in Local video directly to the Local U…

    Mike Blumenthal/ Local University- 11 readers -
  • What do we know so far about Google’s new homepage?

    … will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop. Let’s take a look at what’s changing and how, as well as what it might mean for marketers. What’s different about the new homepage? Google’s new homepage allows users to customize a news feed that updates based…

    Search Engine Watchin Social- 18 readers -
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