Industry

  • Best of 2017: Our top 5 search industry articles

    … the week, we’re taking a look at our top five most-read articles about the search industry. Our Industry category on Search Engine Watch covers any developments in the wider search industry, such as new search engines, the evolution of Web 3.0, or major changes to search engines like Google, Bing, Yahoo, etc. It also covers articles about…

    Search Engine Watch- 9 readers -
  • What’s behind the trend towards private search engines?

    … – to find out why they thought more and more people could be turning to private search, and what the ramifications are for the wider industry. Why launch a private search engine? All three search engines whose leaders I spoke to came to the industry at very different times: StartPage was originally founded as Ixquick in 1998, and made…

    Search Engine Watch- 10 readers -
  • How much should SEO cost?

    … How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get cracking. Determining a price…

    Search Engine Watchin SEO How To's- 9 readers -
  • 6 innovative new search engines to keep an eye on

    … Plain and simple, Google isn’t the be-all-and-end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a bit of a tech hipster…

    Amanda Disilvestro/ Search Engine Watchin Paid Search- 9 readers -
  • How to hire the right SEO agency

    … Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much…

    Search Engine Watch- 15 readers -
  • Here’s how to get executives excited about SEO

    … As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than…

    Search Engine Watch- 5 readers -
  • Video: Last Week in Local Nov. 13, 2017

    … Last week in local 11/13/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Nov. 13th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly…

    Mike Blumenthal/ Local Universityin SEO- 9 readers -
  • Google Shopping: What do marketers need to know about the latest updates?

    … In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon…

    Search Engine Watchin Google- 7 readers -
  • What do you need to know about Chinese search engine Sogou?

    … of the industry? What is Sogou? Sogou (whose name, 搜狗, literally translates as “searching dog”) is a Chinese search engine that was launched in 2004, and is currently the third-largest search engine in China. Well, depending on who you ask. As tends to be the case with all things China, the statistics can vary from source to source. Baidu, China’s largest…

    Search Engine Watchin Paid Search- 7 readers -
  • Video: Last Week in Local Oct. 23, 2017

    … Last week in local 10/23/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 23rd, 2017. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly…

    Mike Blumenthal/ Local University- 12 readers -
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