Industry

    • What are the best free SEO resources online?

      Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, it is safe to say that we can all agree on one thing: SEO is a complex subject. Sure, the basics of SEO aren’t difficult to grasp. The issue lies in the fact that there is no exact formula for achieving that coveted number one spot.

      Search Engine Watch- 18 readers -
    • Video: Last Week in Local Oct. 23, 2017

      Last week in local 10/23/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Oct. 23rd, 2017. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, ...

      Mike Blumenthal/ Local University- 11 readers -
  • Here’s how to get executives excited about SEO

    … As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than…

    Search Engine Watch- 4 readers -
  • Video: Last Week in Local Nov. 13, 2017

    Last week in local 11/13/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Nov. 13th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or i ...

    Mike Blumenthal/ Local University- 8 readers -
  • Google Shopping: What do marketers need to know about the latest updates?

    … In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon…

    Search Engine Watchin Google- 7 readers -
  • What do you need to know about Chinese search engine Sogou?

    … is backed by Chinese tech giant Tencent, the company behind the hugely popular messaging apps WeChat and QQ. But for those of us who might not be up on the state of search in China, what do you need to know about Sogou, and how does its IPO play into the wider search landscape? And could there be any potential knock-on effects for the rest…

    Search Engine Watchin Paid Search- 6 readers -
  • The last word on Fred from Google’s Gary Illyes

    … your brand and produce high quality content aimed to satisfy the needs of searchers whilst adhering to the Webmaster Guidelines. As Simon Ensor wrote in his recent article on the SEO industry and its sweeping statements, SEOs shouldn’t fear algorithm updates from Google: “Many may complain that Google moves the goalposts but in actual fact…

    Search Engine Watchin Social SEO- 16 readers -
  • 5 things that Bing does better than Google

    … I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite…

    Search Engine Watchin Social Paid Search Google- 16 readers -
  • The collision between PR, content, and SEO: How to make it work for you

    … The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand seemed…

    Jim Yu/ Search Engine Watch- 29 readers -
  • 10 tips to make your Magento online store more secure

    … An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s…

    Amanda Disilvestro/ Search Engine Watch- 13 readers -
  • Video: Last Week in Local September 11th

    … Last week in local 9/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending September 11th, 2017. This week features Joel Headley and Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly…

    Mike Blumenthal/ Local University- 15 readers -
  • How advertisers can score big on the next device launch

    … On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the more extreme cases, it’s clear…

    Purna Virji/ Search Engine Watch- 17 readers -
  • Video Deep Dive: Recent major changes in the search industry

    … Mike Blumenthal & Mary Bowling take a Deep Dive into recent major changes in the search industry. This is our Deep Dive Into Local from July 24th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss…

    Mike Blumenthal/ Local University- 14 readers -
  • What does Web 3.0 mean for search?

    … markedly different to what it was 10 years ago. What we don’t quite have is a universally accepted label for this era of digital development. The phrase “Web 3.0” was first coined back in 2006. Viewed by some industry insiders back then as an “unobtainable dream“, the idea of Web 3.0 has remained elusive. However, as technology catches up…

    Search Engine Watch- 24 readers -
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