Industry Insights

  • How The Blockchain Will Change Digital Marketing

    …If you’re like most people you probably think of Bitcoin when you hear the word “blockchain.” While Bitcoin was the first application of blockchain technology, the fundamental principle of how “digital ledgers” work has many more applications than just cryptocurrency. One which I’m keen on watching unfold is the potential use in digital marketing and […]…

    Harris Schachter/ OptimizePrimein How To's- 34 readers -
  • Comparing Google Home to Google Search

    … A few weeks ago we purchased a Google Home for the office in order to investigate the relationship between Google Voice (Google Assistant) and SEO (specifically, featured snippet results). I thought it was so handy I bought one myself. Inspired by Dr. Pete’s initial foray into this, I wanted to provide more detail on this with my own…

    Harris Schachter/ OptimizePrimein Google- 16 readers -
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