Industry News

    • How are you using data?

      2016 has truly been the year of big data. Everyone has been talking about it, however not everyone is maximising the use of their data. We wanted to find out how bran ...

      Search Laboratoryin How To's- 9 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … December 19, 2016 It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look fondly (or maybe begrudgingly) upon the past year and pat ourselves on the back for getting through it in one piece…

    PPC Heroin Social Paid Search- 11 readers -
  • Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    … The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony. What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve…

    Koozai.com- 10 readers -
  • Soon to be illegal to punish customers who criticize businesses online

    … Posted on 29 November 2016. Tags: Consumer Review Fairness Act, Online reviews, Palmer v KlearGear Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort…

    Caitlynn Cush/ Scoop- 8 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed…

    Caitlynn Cush/ Scoop- 15 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … November 3, 2016 When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ…

    PPC Heroin Social- 10 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    … On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due…

    ROI Factor Blog- 15 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 11 readers -
  • What’s New With Adwords Editor 11.6?

    … October 10, 2016 The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift…

    PPC Heroin Paid Search- 15 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 13 readers -
  • Be In The Know About The 4 Latest Bing Ads Updates

    … October 5, 2016 If you haven’t been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals. In this post, I’ll go over these 4 crucial updates. Expanded Device Targeting Bing Ads is now giving us more control in setting bid adjustments…

    PPC Heroin Paid Search- 12 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable…

    PPC Hero- 10 readers -
  • Bitcoin is Again Real Money – According to US Judge

    … Posted on 21 September 2016. According to a federal judge, Bitcoin is money. The court decision came in this past Monday in a decision linked to a criminal case over hacking attacks against JP Morgan Chase & Co. This contradicts the previous ruling by a Miami judge who stated the virtual currency could not be classified as money…

    Caitlynn Cush/ Scoop- 14 readers -
Get the top posts daily into your mailbox!
More from around the web