Industry News

    • Bing Ads Automated Imports: A Gift To Handle With Care

      January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform for every client (whew! I’m out of ...

      PPC Heroin Paid Search- 15 readers -
    • Moscow Affiliate Conference by Leadbit

      Hey guys! A few days ago I was contacted by Olga from Leadbit, they invited me to attend Moscow Affiliate Conference by Leadbit, in conjunction with the iStack Holding, Which is a global affiliate network who also own native ads network https://mediavenus.com ,https://mediavenus.com/, and wap-click affiliate program http://fbilling.com/.

      KJ Rockerin Affiliate- 14 readers -
  • How are you using data?

    … 2016 has truly been the year of big data. Everyone has been talking about it, however not everyone is maximising the use of their data. We wanted to find out how brand-side digital marketers are using their data right now, and what their biggest challenges are. Here’s what they had to say… ¾ of […] The post How are you using data? appeared first…

    Search Laboratoryin How To's- 10 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the rules of the game. We in the advertising business, we will be here, waiting to throw the rules back in your face and be smarter about our investments, our targeting, and our data. Looking Ahead Every year since I began my PPC career, I am blown away by the amount of changes that happen in our industry. In 2016, I feel these changes are more…

    PPC Heroin Social Paid Search- 14 readers -
  • Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    … The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony. What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve…

    Koozai.com- 11 readers -
  • Soon to be illegal to punish customers who criticize businesses online

    … Posted on 29 November 2016. Tags: Consumer Review Fairness Act, Online reviews, Palmer v KlearGear Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort…

    Caitlynn Cush/ Scoop- 10 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … some pretty big changes in our industry. Marketing is a field that is dominated by those with the foresight to plan ahead, anticipate the changes, and jump on the trends before your competitors do. So here is your chance to take note of the forecasted trends coming up in 2017 and prepare yourself and business for them. 1. Rise (the big one…

    Caitlynn Cush/ Scoop- 16 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … November 3, 2016 When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ…

    PPC Heroin Social- 12 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    … On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due…

    ROI Factor Blog- 17 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 16 readers -
  • What’s New With Adwords Editor 11.6?

    … October 10, 2016 The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift…

    PPC Heroin Paid Search- 16 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 14 readers -
  • Be In The Know About The 4 Latest Bing Ads Updates

    … October 5, 2016 If you haven’t been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals. In this post, I’ll go over these 4 crucial updates. Expanded Device Targeting Bing Ads is now giving us more control in setting bid adjustments…

    PPC Heroin Paid Search- 13 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 10 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … promos to roll out in coming months. Our friends over at Bing have been working hard to make this preparation as painless as possible for Bing Ads users. On Wednesday, they announced that the latest version of Bing Ads Editor will support bulk management for Shopping campaigns, Product Groups, and Product Ads. Because we know you are busy…

    PPC Hero- 11 readers -
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