Industry News

    • Are Black Friday and Cyber Monday Still Relevant?

      The holiday shopping season is in full swing with only a little more than two weeks to go until Christmas day. As always, the shopping season officially kicked off on November 24th or more commonly known as Black Friday. Special deals ran through the weekend with promotions and discounts beginning on Thanksgiving night and continuing until the end of the day on Cyber Monday.

      ROI Factor Blog- 10 readers -
    • The Advertising Principles That Guide Facebook’s Decisions

      Facebook can be a very powerful tool for people, companies, and advertisers. It allows us to connect with one another instantaneously across the entire globe. As advertisers, Facebook’s targeting features allows us to target users not possible just 10 years ago. From geographic targeting to age, behavioral, interests, lookalikes, retargeting, and even life events we have a plet ...

      PPC Hero- 6 readers -
  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    … November 3, 2017 As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22…

    PPC Heroin Paid Search Google- 11 readers -
  • The New AdWords Report That Will Change Your PPC Plans

    … to a click or conversion. Much to my chagrin, this feature was rescinded back in 2015 and hasn’t been its old self since. Following these changes, many of us have adapted to what we can’t see, to the fact that frequency caps are a bit of a trial and error process, or something obtained from Google Analytics reporting (which may or may not be consistent…

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • 2017 cPanel Conference Review

    … My favorite part about being an Internet Entrepreneur is having the ability to be able to travel to new places and meet awesome people! This week we had the opportunity to attend the 2017 cPanel Conference in Fort Lauderdale, Florida. The conference was originally scheduled to be at the W, but the venue was changed […] The post 2017 cPanel Conference Review appeared first on Startup Hero. …

    Ryan Gray/ IMGRIND- 10 readers -
  • DreamHost Asked To Turn Over Visitor IP Addresses Of Anti-Trump Website

    … Web hosting company DreamHost recently took a stance against the Department of Justice to stand up for Internet privacy. According to their official blog, they’ve been involved in an on-going investigation against one of their customers for an anti-administration website. The Department of Justice served them a search warrant (PDF), with requests…

    Ryan Gray/ IMGRIND- 20 readers -
  • This week in digital

    … YouTube gets a brand new look An exciting new logo and icon were unveiled this week for online video platform YouTube. The new logo has been designed to work better across a variety of devices and screen sizes. The red box, which used to surround the word Tube, has moved to a play button at […] The post This week in digital appeared first…

    Search Laboratory- 13 readers -
  • It Takes A Village: Keeping Up with the PPC Industry

    … August 28, 2017 You have probably heard the phrase “it takes a village to raise a child.” Well, it also takes a village to run a PPC account. The parallels between a baby and an account are numerous. They both can get cranky for absolutely no reason at all. You will go crazy if you do nothing but watch them day in and day out. Throwing money…

    PPC Heroin Paid Search- 14 readers -
  • Facebook & Google Teaming Up To Combat Advertiser Cloaking

    … After years of “pretending” it doesn’t exist, Facebook finally broke their silence yesterday in a press release announcing immediate action against advertisers that circumvent their review team in a practice commonly referred to as cloaking. They also mentioned they would be teaming up with industry leaders (i.e. Google) to help combat the problem. What Is […] The post Facebook & Google Teaming Up To Combat Advertiser Cloaking appeared first on Startup Hero. …

    Ryan Gray/ IMGRIND- 14 readers -
  • The Trends of Video Consumption As We Head Into Q2 2017

    … Online video has played a huge part of the Advertising efforts in the past few years. In fact in countries like the US where the proliferation of video platforms like Netflix and YouTube has increased manifold, we see that the spending on video ads have increased by leaps and bounds. US spending on online video ads stands at a whopping $13.23…

    KJ Rocker- 18 readers -
  • This Week in Digital

    … Google Hit by Record Fine Google made headlines this week after they were hit with a €2.24bn fine by the European Commission. The fine is the largest one to ever be issued by the regulator after Google was accused of distorting the market and abusing its monopoly position with its own Shopping service, which appears at […] The post This Week…

    Search Laboratory- 18 readers -
  • Creative Website Design Earns Service King A Gold Hermes Award

    …, leadership, and core values, the innovative website truly exceeds industry standards and offers an incredible experience for the customer. “The core of the Service King promise is providing customers a best-in-class experience, both at our repair centers and during their online engagement with the brand,” said Danny Briones, Service King Senior…

    ROI Factor Blog- 27 readers -
  • Hanapin Launches a New Site!

    … May 22, 2017 The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website! With a cleaner format and more intuitive paths to information, you’ll be able to find more about who Hanapin Marketing is, what we do, and a multitude of resources in our significantly revised PPC Library…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • HostingCon Is No More – What’s Next? cPanel Conference!

    … This past July was my first-ever HostingCon. Over the last decade, I’ve primarily attended and spoke at Affiliate Marketing and Ad Tech conferences around the United States. With my launch of Name Hero in 2015, I decided to start finding more web hosting oriented shows to broaden my networking and conference marketing skills. This led…

    Ryan Gray/ IMGRINDin Affiliate- 13 readers -
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