Industry News

    • New Features In Bing Ads To Get Excited About

      Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies In addition to eCPC bidding, Bing has added a few more options to their a ...

      PPC Heroin Affiliate Social Paid Search- 12 readers -
    • Nike & Vans: Reshaping Custom Apparel

      It’s clear to see that customized products are having a moment in today’s retail industry. Wherever you turn, it seems retailers are clamoring for opportunities to give their customers a hand in personalizing their purchases. For example, Monogramming is an add-on service that’s being increasingly offered by retailers like J. Crew, Madewell, Cuyana and West Elm.

      ROI Factor Blog- 13 readers -
  • How To Hone Digital In 2018

    … we dive into four digital trends that will have a big impact on the digital sphere in 2018. Voice Search; A Force To Be Reckoned With 2017 was the year that the importance and influence of conversational interfaces crystallized. The pace of adoption of connected speakers like the Amazon Echo and Google Home was impressive in 2017 and shows…

    ROI Factor Blogin How To's- 10 readers -
  • Top 5 Reasons Why Our PPC Newsletter Rocks

    …5. It’s packed with PPC resources. In every issue, we give you the latest industry whitepapers and reports, how-to guides, upcoming webinars and news about our all-PPC conference, Hero Conf. You can get all the industry updates and changes before anyone else. 4. Our content is written and produced by PPC experts. Our whitepapers and guides…

    PPC Hero- 6 readers -
  • AdWords Grant Policy Changes

    … In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal…

    PPC Heroin Paid Search- 8 readers -
  • Top 3 AdWords Updates of 2017

    … Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post could have…

    PPC Hero- 9 readers -
  • Seven insights hiding in Google’s new Christmas shopping research

    … and earlier every year, it’s only natural to feel like the holidays are pretty much through with. But recently-published research from Google confirms that there’s still plenty of meat left on the bone for hungry retailers. Ensure your digital plan makes the most of the sizeable opportunity that remains. …

    Matt Lawson/ PPC Hero- 12 readers -
  • The Advertising Principles That Guide Facebook’s Decisions

    …, and even life events we have a plethora of ways to get our brand in front of potential customers. However, with all these options one must ask the question. At what point do we need to be asking if Facebook is being responsible enough with all the data it keeps on its users? Facebook has made news recently for its advertising platform…

    PPC Hero- 6 readers -
  • Are Black Friday and Cyber Monday Still Relevant?

    … The holiday shopping season is in full swing with only a little more than two weeks to go until Christmas day. As always, the shopping season officially kicked off on November 24th or more commonly known as Black Friday. Special deals ran through the weekend with promotions and discounts beginning on Thanksgiving night and continuing until the end…

    ROI Factor Blog- 11 readers -
  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    …. So the customer clicks your ad and then immediately sees the landing page, then at the same time in the background the AdWords click tracking, the Tracking URL, and other redirects load. Previously, the customer would click on the ad then go through a series of invisible redirects before the landing page, causing the landing page to take longer…

    PPC Heroin Paid Search Google- 11 readers -
  • The New AdWords Report That Will Change Your PPC Plans

    … October 31, 2017 AdWords Search once openly offered a report that showed the volume of users you interacted with as well as how many interactions you conducted prior…

    Carrie Albright/ PPC Heroin Paid Search- 20 readers -
  • 2017 cPanel Conference Review

    … My favorite part about being an Internet Entrepreneur is having the ability to be able to travel to new places and meet awesome people! This week we had the opportunity to attend the 2017 cPanel Conference in Fort Lauderdale, Florida. The conference was originally scheduled to be at the W, but the venue was changed […] The post 2017 cPanel Conference Review appeared first on Startup Hero. …

    Ryan Gray/ IMGRIND- 10 readers -
  • DreamHost Asked To Turn Over Visitor IP Addresses Of Anti-Trump Website

    … Web hosting company DreamHost recently took a stance against the Department of Justice to stand up for Internet privacy. According to their official blog, they’ve been involved in an on-going investigation against one of their customers for an anti-administration website. The Department of Justice served them a search warrant (PDF), with requests…

    Ryan Gray/ IMGRIND- 20 readers -
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