Industry News

    • 4 Internet Marketing Trends That Will Dominate 2017

      Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed some pretty big changes in our industry.

      Caitlynn Cush/ Scoop- 15 readers -
    • Koozai Shortlisted for Three Awards at the UK Search Awards 2016

      The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony. What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

      Koozai.com- 8 readers -
    • Soon to be illegal to punish customers who criticize businesses online

      Posted on 29 November 2016. Tags: Consumer Review Fairness Act, Online reviews, Palmer v KlearGear Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort of retaliation.

      Caitlynn Cush/ Scoop- 7 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … November 3, 2016 When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ…

    PPC Heroin Social- 10 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    …! Driving Revenue in 2017 with Intelligent Marketing Joe DiNardo – Director of Marketing, Blue Fountain Media 1. KILL the conversion funnel. The conversion funnel as we know it no longer represents a buyer’s journey online. It is now more reflective of what we call an “Influence Loop.” Users have caught on to our tricks, and we need to now adapt…

    ROI Factor Blog- 11 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 9 readers -
  • What’s New With Adwords Editor 11.6?

    … October 10, 2016 The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift…

    PPC Heroin Paid Search- 12 readers -
  • Q4 Kickoff: Industry News Round Up

    Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove that affiliate marketing is one of the mos ...

    Acceleration Partners- 12 readers -
  • Be In The Know About The 4 Latest Bing Ads Updates

    … October 5, 2016 If you haven’t been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals. In this post, I’ll go over these 4 crucial updates. Expanded Device Targeting Bing Ads is now giving us more control in setting bid adjustments…

    PPC Heroin Paid Search- 11 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable…

    PPC Hero- 10 readers -
  • Bitcoin is Again Real Money – According to US Judge

    … Posted on 21 September 2016. According to a federal judge, Bitcoin is money. The court decision came in this past Monday in a decision linked to a criminal case over hacking attacks against JP Morgan Chase & Co. This contradicts the previous ruling by a Miami judge who stated the virtual currency could not be classified as money…

    Caitlynn Cush/ Scoop- 12 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 10 readers -
  • Rule 40 Update: The Real Olympic Marketing Medalist

    …, or the Participant’s National Olympic Committee or National Olympic Team.” I.e. - the way the IOC prevents the risk of “commercial connection” is through creating a blackout period. In Rio’s case, the blackout period runs from July 27 – August 24. If you’re not a regular individual, news entity, or official sponsor, you’re essentially unable to engage…

    ROI Factor Blogin Social Twitter- 10 readers -
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