Industry News

  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 15 readers -
  • Moscow Affiliate Conference by Leadbit

    … affiliates, conferences are a great way to connect with other affiliates and find new advertisers and explore more traffic networks. The meetup sessions are one of the ways to connect who the leaders in the industry and learn from them. It`s going to be a great place to find new contacts and nice parties to meet all the community people! Here are a few…

    KJ Rockerin Affiliate- 16 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 18 readers -
  • How are you using data?

    … 2016 has truly been the year of big data. Everyone has been talking about it, however not everyone is maximising the use of their data. We wanted to find out how brand-side digital marketers are using their data right now, and what their biggest challenges are. Here’s what they had to say… ¾ of […] The post How are you using data? appeared first…

    Search Laboratoryin How To's- 10 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the rules of the game. We in the advertising business, we will be here, waiting to throw the rules back in your face and be smarter about our investments, our targeting, and our data. Looking Ahead Every year since I began my PPC career, I am blown away by the amount of changes that happen in our industry. In 2016, I feel these changes are more…

    PPC Heroin Social Paid Search- 17 readers -
  • Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    … The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony. What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve…

    Koozai.com- 14 readers -
  • Soon to be illegal to punish customers who criticize businesses online

    … Posted on 29 November 2016. Tags: Consumer Review Fairness Act, Online reviews, Palmer v KlearGear Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort…

    Caitlynn Cush/ Scoop- 11 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed…

    Caitlynn Cush/ Scoop- 19 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … browsers or mobile apps to discover, research, and compare products, though only 1 in 3 will make a purchase through an app. Instagram’s recent decision to test a new Shopping ad format aims to remove barriers for in-app purchases. Data from eMarketer In October 2013, Instagram shared their intent to begin showing ads within the pictorial feed…

    PPC Heroin Social- 12 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    … On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due…

    ROI Factor Blog- 19 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 16 readers -
  • What’s New With Adwords Editor 11.6?

    … October 10, 2016 The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift…

    PPC Heroin Paid Search- 22 readers -
  • Q4 Kickoff: Industry News Round Up

    … Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove…

    Acceleration Partnersin Affiliate SEO- 17 readers -
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