Industry News And Events

    • Sponsor the PMA at Affiliate Summit West

      The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience. We have two major sponsorship opportunities for Affiliate Summit West 2017 in Las Vegas: PMA Cocktail Brunch on Sunday, ...

      The PMAin Affiliate- 8 readers -
    • No Regulation Without Representation

      As states continue to grapple with the issue of sales on out of state internet purchases, a few federal congress members have entered the conversation with their own versions of bills that include regulations on who can and can’t be taxed and what constitutes a connection (nexus) between a state and a business or individual.

      The PMA- 7 readers -
  • Recap: FTC Disclosure Workshop

    … that although the FTC Guidelines are often talked about in our industry, our industry was not mentioned specifically more than once or twice the entire day. Clearly there is an opening for us to become more aggressive about collecting our own data and sharing it with the FTC to show that we are being proactive about compliance. Note that unless…

    The PMA- 8 readers -
  • The Latest Proposed Internet Sales Tax Bill

    …. The nexus bills that have rocked our industry in recent years have attempted to point to affiliates as proof of nexus. Several states have insisted that having an affiliate in their state creates enough of a connection between their state and the merchant that the merchant will need to pay the state sales tax. This bill doesn’t attempt to make…

    The PMA- 9 readers -
  • FTC Disclosure Public Workshop

    …, native advertising, and other online advertising. Although the public can attend the workshop in Washington, D.C., we understand that is not practical for most of our members. Instead, you can view a webcast of the event and a link to that will be made available the morning of the event on the event page. Further, you can already view the full…

    The PMA- 6 readers -
  • PMA Represented at Affiliate Summit East

    … The PMA was well represented at Affiliate Summit East in New York last week. Hundreds of members were spotted at our events, speaking in sessions, and sporting PMA stickers around the halls. In particular it was great seeing members come together at our party and our table. PMA Networking Cocktail Party We kicked off the conference…

    The PMA- 6 readers -
  • Meet the PMA at Affiliate Summit East

    … We’re just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE16! Where can you find us? The PMA Networking Cocktail Party Get your tickets for the Networking Event to be held…

    The PMA- 8 readers -
  • PMA Affiliate Summit East Networking Event

    … on their membership level (1 for Solopreneurs, 2 for Corporate, Retailers, and Merchants, and 4 for Industry Champions). Non-members may purchase tickets in advance for $10 each. We have a limited amount of space, so tickets MUST be reserved or purchased in advance through our Eventbrite page. On behalf of the Board, I would like to thank our sponsors for making this event possible: Bring your business cards and grab a drink to kick off ASE16 with the PMA! …

    The PMA- 10 readers -
  • PMA Releases 2016 Salary Survey Results

    … On behalf of the PMA, I am excited to announce that the 2016 Salary Survey Results are now available. The survey was conducted in February through March of this year, and it is the second time we have conducted it. Because of that, we were able to include not only the results of the survey but also insights comparing year over year results…

    The PMA- 14 readers -
  • PMA Board of Directors Welcomes Joe Sousa of Fanatics

    … industry since 1998. He started out doing SEO for clients but quickly transitioned into a full time affiliate and affiliate manager. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, blogging, affiliate management, and social media. Since transitioning into affiliate management 4 years…

    The PMA- 9 readers -
  • Welcome New Board of Directors Member: Maura Smith

    … I am excited to announce the newest member of the Performance Marketing Association Board of Directors, Maura Smith from Pepperjam Network. Maura was selected to take the open spot on the Board that I vacated when I assumed the role of Executive Director. A little bit about Maura: “As SVP of Affiliate Marketing at Pepperjam Network, Maura Smith…

    The PMA- 6 readers -
  • Is Privacy the New Ad Blocking?

    … explicitly include the collection, use and possible profit of the customer’s information. It is this extra bargain that unsettles regulators and privacy advocates alike. Did the customer know the service provider was profiting from them in another way? If so, did the customer consent to it? Where does this leave the advertising industry? It is a glass…

    The PMA- 8 readers -
  • Announcing Our Executive Director

    … blogs, managing affiliate relationships, and current events in the industry. A graduate of the Indiana University Maurer School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies figure out how affiliate marketing can help them grow…

    The PMAin Affiliate- 6 readers -
  • Utah Nexus Update

    … As we reported last week, Utah resurrected internet sales tax legislation claiming that affiliates constitute nexus in the state and require online retailers to collect and pay state sales taxes. Not only was the House bill resurrected, but so was a similar bill in the Senate. Utah affiliates and bloggers have stood up against the bills…

    The PMA- 4 readers -
  • 2016 PMA Salary Survey is Open

    … UPDATE: Feb 1, 2016 – The 2016 PMA Salary Survey is now open for response. The PMA Salary Survey gives you the opportunity to see how your company salary structure matches up across the industry among your peers and competitors. The PMA is conducting its second annual Salary Survey and any company participating will be given access…

    The PMA- 3 readers -
  • Co-opetition: So When is it a Good Idea to Work With a Competitor?

    … This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition, available for download from our resources page…

    The PMA- 4 readers -
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