Industry News And Trends

  • Major Changes Come to Content Marketing World 2017

    A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time.

    Joe Pulizzi/ Content Marketing Institute- 6 readers -
  • Must-Know Topics, Companies, and People for 2016 [CCO Recap]

    … of trends, get your free subscription for 2017. Content marketing for engineer types February is always our content strategy issue. (Think of it as the content marketing for engineer-types issue.) We gave you a list of key content strategy terms and a beginner’s guide to structured content, but my favorite article was a profile of the amazing content team…

    Clare Mcdermott/ Content Marketing Institute- 27 readers -
  • 7 Changes Forward-Thinking Marketers Need to Consider in 2017

    … As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes…

    Content Marketing Institute- 28 readers -
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