Industry News And Trends

  • Major Changes Come to Content Marketing World 2017

    … are doing about it. (This a shortened list of key topics for Content Marketing World 2017. The full list is too long to include today. We will be adding it and more to the event site,, shortly. We host an event-specific blog on the site to share event-related stories, news, etc.) Diversity I covered this issue in depth…

    Joe Pulizzi/ Content Marketing Institutein Content- 17 readers -
  • 8 Content Marketing Lessons to Live By (and Win Awards)

    …. The result is stand-out content that 94% of the company’s employees say they trust, 66% read regularly, and 71% cite as a source of pride in their company, according to a March 2015 research report. Takeaway: Drive enterprise-wide support for content by securing buy-in from team leaders. Drive enterprise-wide support for #content by securing buy…

    Jodi Harris/ Content Marketing Institutein Content- 29 readers -
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