Industry News - Page 4

  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 30 readers -
  • Rule 40 Update: The Real Olympic Marketing Medalist

    … the course of each four-year Olympiad. In this social media driven media landscape, it’s no surprise the IOC work hard to enforce such strict rules to protect the value of the advertising they’ve sold. Although the IOC tries to keep athletic events free of marketing, there are exceptions, with official sponsors of course. Panasonic have been able to get…

    ROI Factor Blogin Social Twitter- 27 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … cross-device, in-store, etc.). The assisting devices tool in AdWords can help with this, as well as your individual knowledge and experience based on your specific industry and customers. Calculate new bid adjustment change: Don’t forget to include previous bid adjustments in your calculations when making updates. Be aware of diminishing marginal…

    PPC Heroin Paid Search- 31 readers -
  • Website migrations - free SEO checklist

    … Website migrations, if handled incorrectly, can prove hugely disruptive for brands both from a traffic and revenue perspective. The goal is to maintain or improve the following key metrics: Organic rankings Traffic to the website Conversion/revenue levels Over the years we have supported thousands of website migrations and have developed a tried…

    Search Laboratory- 12 readers -
  • Digital Agency Internships: Making the Most of Your Time

    … that I can work for a plentiful eight hours a day if I make sure to give myself five hours of free time in the evening, which is both more work and more free time I’d earn without planning. This internship has not only taught me workplace and digital marketing skills that will be valuable in any industry, but it has helped me ensure my success…

    ROI Factor Blogin Content- 23 readers -
  • Google Introduces Price Extensions on Mobiles and Tablets

    … What are Price Extensions? Google recently rolled out its price extensions across all accounts. These new extensions appear only on mobiles and tablets and display price information for different product areas and services, along with a description. The headers link through to unique URLs, giving searchers more opportunities to click through…

    Search Laboratory- 8 readers -
  • Hanapin’s PPC Resources Are Now Ungated!

    … experience and want to make it as easy as possible to give you access to the right materials. We’ll still ask for your information on some of our resources, like webinars and our industry reports, however you can download any of our whitepapers and toolkits without having to fill out a form. …

    Jamie Newton/ PPC Hero- 20 readers -
  • The 2016 Top 25 Most Influential PPC Experts

    … year?? Voting is only one part of the complex formula that goes into calculating what makes someone truly influential in our industry. We’ll go into more detail describing how we arrived at the rankings, but the quick and dirty version is: We measured Vote Totals, Social Impact, and Traditional Influence for each person that received a vote…

    Jamie Newton/ PPC Heroin Paid Search- 42 readers -
  • PPC Hero Launches New Site!

    … and more opportunity to find the right resources quicker. Here’s a quick view into things we changed: The site is mobile first to keep up with the ever-changing tech industry. The sidebar on all posts has been removed, so you can focus more on the content. We switched from a magazine-style format to a linear continuous scroll for easier reading…

    Jamie Newton/ PPC Hero- 15 readers -
  • Bing Ads Editor For Mac Is (Finally) Here

    … July 8, 2016 Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016. And look at that, now it is (finally…

    PPC Hero- 18 readers -
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