Industry Reports

  • Seven insights hiding in Google’s new Christmas shopping research

    … and earlier every year, it’s only natural to feel like the holidays are pretty much through with. But recently-published research from Google confirms that there’s still plenty of meat left on the bone for hungry retailers. Ensure your digital plan makes the most of the sizeable opportunity that remains. …

    Matt Lawson/ PPC Hero- 12 readers -
  • The State of Paid Social 2017

    … July 12, 2017 72% of marketers are spending less than 15% of their budget on social. Are you part of that 72%? Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot…

    PPC Heroin Social- 10 readers -
  • Understanding Why Your Data Has Discrepancies – Q1 Report

    … off. Honestly, why can’t they just all get along… Take a look at how different platforms report data: So what do you do when you know your data won’t match? Tracking is always a tough maze to navigate. If you don’t take the time to understand how each platform tracks and reports, you could be trying to compare apples and oranges. Understanding…

    PPC Hero- 12 readers -
  • The State of PPC 2016-2017 is HERE!!!!

    …. These are just a few nuggets of wisdom you’ll find in the new State of PPC industry report. Along with the data, you’ll also find expert quotes and thoughts from the Hanapin team, as well as our predictions for 2017. We don’t claim to be fortune-tellers here, but we have pored over our research in order to recognize trends in the paid search world…

    PPC Heroin Paid Search Display- 11 readers -
  • Guide the Industry and Take the 2016 State of PPC Survey!

    … August 19, 2016 Each year, Hanapin Marketing manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry and guides expectations. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends…

    Jamie Newton/ PPC Hero- 9 readers -
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