Industry Trends

  • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

    … On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen…

    Visual.lyin Content- 8 readers -
  • Short-form & Long-form: Where They Fit in Your Content Strategy

    … Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have…

    Visual.lyin Social Content- 12 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    … behind or disenfranchised. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. They’re using live video to connect…

    Visual.lyin Social Content- 9 readers -
  • Cocktails, Content, and Solutions to the Consumer Journey

    … and brand advocates. The Consumer Journey is the #NewPath of Marketing Establishing a community of engaged users is one of the primary objectives of any marketing team. How you build that community is a long and complicated process that requires a consumer-first approach to marketing. This means creating a consumer-first content strategy; developing…

    Visual.lyin EMail Content- 14 readers -
  • Syndicate Great Euro Content With AFP Sports

    … ScribbleLive has teamed up with Agence France-Presse (AFP) to provide high-quality coverage of the 2016 UEFA European Championship, the quadrennial European men’s football championship. Coverage will proceed throughout the event until the conclusion of the championship match on July 10, 2016. AFP is one of the world’s largest news agencies…

    Visual.lyin Content- 13 readers -
  • 7 Commandments For A Good Content Experience

    … It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Marketing…

    Visual.lyin Content- 7 readers -
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