Industry Trends

    • Short-form & Long-form: Where They Fit in Your Content Strategy

      Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have to be.

      Visual.lyin Social Content- 11 readers -
    • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

      On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen – Senior Manager, Marketing Program ...

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  • Does Live Video Make Sense for Your Content Marketing Strategy?

    … behind or disenfranchised. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. They’re using live video to connect…

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  • Cocktails, Content, and Solutions to the Consumer Journey

    … and brand advocates. The Consumer Journey is the #NewPath of Marketing Establishing a community of engaged users is one of the primary objectives of any marketing team. How you build that community is a long and complicated process that requires a consumer-first approach to marketing. This means creating a consumer-first content strategy; developing…

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  • Syndicate Great Euro Content With AFP Sports

    … teams, which means there will be even more memorable moments. To help organize and coordinate the best of the competition, AFP is using the ScribbleLive Engage content curation platform to provide up-to-date content until a winner is crowned. Publishers rely on the content curation platform to connect and engage with fans. Subsequently, sports…

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  • 7 Commandments For A Good Content Experience

    …. By providing real value in these moments of need, brands can forge a long-term relationship with consumers, create positive associations, and build brand advocates. 4. Demonstrate authority (and be professional). “Credibility of the content can be improved.” Choosing the right content type plays a role in building trust. For example, our survey…

    Visual.lyin Content- 5 readers -