Industry Trends

  • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

    On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen – Senior Manager, Marketing Program ...

    Visual.ly- 9 readers -
  • Short-form & Long-form: Where They Fit in Your Content Strategy

    … Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have…

    Visual.lyin Social Content- 15 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a ...

    Visual.ly- 9 readers -
  • Cocktails, Content, and Solutions to the Consumer Journey

    … Marketing in the year 2000 is almost unrecognizable from tactics used by marketing teams in 2016, and today’s solutions look almost nothing like best practices used as recently as 2010. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. When we describe…

    Visual.lyin EMail Content- 16 readers -
  • Syndicate Great Euro Content With AFP Sports

    … teams, which means there will be even more memorable moments. To help organize and coordinate the best of the competition, AFP is using the ScribbleLive Engage content curation platform to provide up-to-date content until a winner is crowned. Publishers rely on the content curation platform to connect and engage with fans. Subsequently, sports…

    Visual.lyin Content- 22 readers -
  • 7 Commandments For A Good Content Experience

    ….” In a nutshell, micro-moments are instances of intent, when consumers turn to their mobile device (or desktop) for answers and information. Meaningful and relevant content is more valuable to marketers than banner ads and billboards in these moments because they do something more than simply promote products. Great content informs, assists, and entertains…

    Visual.lyin Content- 11 readers -
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