Industry Trends

  • Brand24: Using Social Listening to Protect and Grow Your Business

    …… but they missed it. The company didn’t realize that conversations were happening where they weren’t directly tagged in the conversations. Sales – we ran some queries on their services and showed them where some potential customers were online asking about the very services they had to offer… but the responses were all the prospect’s network trying to provide…

    Douglas Karr/ Marketing Technology Blog- 48 readers -
  • Cocktails & Content [San Francisco]: What We Learned from Our Panelists

    … On the evening of Thursday, September 29th, we took over The Mezzanine to bring together San Francisco’s brightest marketing minds for a discussion about content marketing – and we enjoyed a few cocktails, too. Our expert panel included: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Nanneke Jansen…

    Visual.lyin Content- 9 readers -
  • Short-form & Long-form: Where They Fit in Your Content Strategy

    … Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have…

    Visual.lyin Social Content- 15 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    … behind or disenfranchised. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. They’re using live video to connect…

    Visual.lyin Social Content- 9 readers -
  • Cocktails, Content, and Solutions to the Consumer Journey

    … Marketing in the year 2000 is almost unrecognizable from tactics used by marketing teams in 2016, and today’s solutions look almost nothing like best practices used as recently as 2010. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. When we describe…

    Visual.lyin EMail Content- 15 readers -
  • Syndicate Great Euro Content With AFP Sports

    … ScribbleLive has teamed up with Agence France-Presse (AFP) to provide high-quality coverage of the 2016 UEFA European Championship, the quadrennial European men’s football championship. Coverage will proceed throughout the event until the conclusion of the championship match on July 10, 2016. AFP is one of the world’s largest news agencies…

    Visual.lyin Content- 21 readers -
  • 7 Commandments For A Good Content Experience

    … Attitudes Towards Content. Below, we outline the seven commandments that emerged from the research so you can put your resources towards creating the best possible content. Let the People Speak We asked respondents to “describe something people who produce content could do to improve your online experience.” The response covered a lot of ground, but there…

    Visual.lyin Content- 11 readers -
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