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Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry and this morning, Jeff talked about the Education industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the many industries that see success in paid search, vacation and traveling is one my favorites. First, everyone loves vacation.
…. Conclusion Running effective PPC campaigns in the legal space takes much time and effort. The account structure must be solid and fluid throughout the search process. Granted these notions can be said about any account, but they are especially true in the legal space due to search intent, competitiveness, and sensitivity. Hopefully the tips provided will help as you run your accounts for legal clients. …