Industry - Page 11

  • 12 companies hit with a Google manual penalty

    … Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, unnatural paid-for links, doorway pages, spam or hidden links, Google is swift and brutal with a manual penalty. Even if the transgression isn’t necessarily your own…

    Christopher Ratcliff/ Search Engine Watchin Google- 27 readers -
  • Are your emails personal enough?

    … When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’s new report in partnership with Ascend2: Strategies and Tactics for Data-Driven Marketing delves into the goals of B2C marketing influencers and how they are using data to improve their email…

    Luke Richards/ Search Engine Watchin EMail- 30 readers -
  • Nine ways brands can improve emotional connections with customers

    … “emotional motivators”. HBR has compiled the most popular motivators that affect consumer behaviour and how brands can use each one of them to create a more meaningful relationship with their prospect customers. Let’s take a look at nine different ways brands appeal to these emotional motivators. 1) Standing out from the crowd Nike knows how…

    Search Engine Watch- 27 readers -
  • Coalition for Better Ads to make digital ads great again

    … Advertising Bureau (IAB), the new organization represents the latest effort of players in the online advertising industry to cope with soaring ad blocker usage. According to Randall Rothenberg, the president and CEO of the IAB: Advertising funds the diversity of information, entertainment, and services on the free Internet, but that doesn’t give…

    Search Engine Watch- 22 readers -
  • Adblock Plus gets into the ad business with launch of RTB platform

    … Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011…

    Search Engine Watch- 17 readers -
  • Seven influencer marketing strategies that work

    … As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized. We’re seeing marketplaces auctioning off influencers with the largest following to the highest bidder. And networks “matching” brands with any influencer they have available. This commoditization eliminates the human matchmaking element. Taking…

    Search Engine Watch- 25 readers -
  • Bing news update: three latest developments

    … It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing been up to lately? How’s…

    Christopher Ratcliff/ Search Engine Watch- 27 readers -
  • Six ways you can watch your competitors watching you

    … You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where…

    Search Engine Watch- 22 readers -
  • Which is the king of mobile: China or US? Where is the biggest opportunity?

    … companies. When you want to rate and compare the size/potential of the mobile market in a given country there are a number of key metrics to take into account. These criteria vary a little by business vertical, but for retailers and other companies interested in m-commerce, these following are a good starting point (with some headline stats…

    Search Engine Watch- 23 readers -
Get the top posts daily into your mailbox!
More from around the web