Industry - Page 11

  • Top trends marketers need to know for the holiday season

    … to them. I’ve been talking to Michael Klein, director of Industry Strategy for Retail at Adobe, about the top trends in marketing and ecommerce and how they affect consumer behaviour. How is online spending expected to change during the holiday season of 2016? We anticipate that Thanksgiving and Black Friday online sales will continue to grow. More…

    Search Engine Watchin Display Mobile- 28 readers -
  • Google Optimize and Session Quality Score: a brief guide

    … Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool…

    Search Engine Watchin Google- 24 readers -
  • 10 best tools for generating super-hot leads

    … What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are great, but wouldn’t it be good to automate the process, and bring in more targets? Of course it would! Basic tips to increase leads Before investing into tools, make sure you have some basic things…

    Ann Smarty/ Search Engine Watchin Mobile EMail- 30 readers -
  • SEO outsourcing: what do you need to know?

    …. People wanted higher salaries. It became an increasing burden for companies that looked for a way to remain competitive and profitable. A solution was presented in a form of foreign developing markets where price of the workforce was significantly lower. Fast forward to today. Almost every industry uses outsourced labor. SEO is no different…

    Search Engine Watchin SEO- 14 readers -
  • The three Vs of contact data: verify and validate for value

    … of Contact Data… 1. Verify Informatica’s findings are pretty clear cut when it comes to the negative effects of bad contact data. Respondents cite wrong phone numbers and emails not hitting the inbox as two key problems arising when user details are wrong or out of date. This, of course, can be a massive waste of time and resources. There might…

    Luke Richards/ Search Engine Watch- 31 readers -
  • The natural evolution of digital for brands: becoming more human

    … It used to be that digital interactions portrayed in the Jetsons, on Star Trek and through KITT on Knight Rider were make-believe preserved for the television and big screen. However, with the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact…

    Search Engine Watch- 10 readers -
  • Just 36% of people entering the tech industry are women

    … The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is according to US research by McKinsey in their new report: Women in the Workplace The study surveyed 132 companies which collectively employ more than 4.6m people. It shows that while 75% of CEOs…

    Luke Richards/ Search Engine Watch- 20 readers -
  • Let’s drop the agency nonsense

    … Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding…

    State of Digital- 18 readers -
  • Seven ways to future-proof your digital strategy

    … Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While…

    Search Engine Watch- 25 readers -
Get the top posts daily into your mailbox!
More from around the web