Industry - Page 2

  • What does visual search mean for ecommerce in 2017?

    … Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types…

    Search Engine Watch- 19 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … international websites. It’s helping us clearly understand if we’re reaching the right audience with our web marketing strategies and also providing clarity about our web audiences throughout the entire customer lifecycle. Bhanu Chawla, Head of Digital Strategy, Cornerstone OnDemand LinkedIn Website Demographics is a major leap forward in helping…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Pump the brakes: SEO and its sweeping statements

    … many bizarrely-named updates due to ‘spammy’ techniques, and you can see why people are on edge. To add to this, the amount of ‘how to’ SEO articles on the web is staggering, and can be intimidating even for those working in the industry every day. It can be a challenge to decipher which research to trust or whose advice to take. As a direct result…

    Search Engine Watchin SEO- 14 readers -
  • Video: Last Week in Local July 24th

    … Last week in local 7/24 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending July 24th, 2017. This week featuring Mary Bowling and Mike Blumenthal. This year we will be publishing our Last Week in Local video directly to the Local U…

    Mike Blumenthal/ Local University- 11 readers -
  • What do we know so far about Google’s new homepage?

    … will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop. Let’s take a look at what’s changing and how, as well as what it might mean for marketers. What’s different about the new homepage? Google’s new homepage allows users to customize a news feed that updates based…

    Search Engine Watchin Social- 18 readers -
  • How to effectively combine online and offline lead generation

    … We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we…

    Ann Smarty/ Search Engine Watchin How To's- 20 readers -
  • Marketing 101: What is link juice?

    …. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Marketing Tags: domain authority, google algorithm, industry, jargon, link juice, marketing 101, SEM, SEO, terms, vocab …

    MarketingSherpa Blogin SEO- 13 readers -
  • Five important updates to Google semantic search you might have missed

    … What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of something…

    Search Engine Watchin Google- 21 readers -
  • The 10 best Google Doodles of all time

    … Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey Brin and Larry Page. To let everyone know they had gone to the Burning Man festival, they placed the festival’s icon behind the second ‘o…

    Search Engine Watchin Google- 16 readers -
  • What we learned from SEO: The Movie

    … is a new documentary, created by digital marketing agency Ignite Visibility, which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, focusing predominantly on its rock-and-roll heyday, with a glimpse into the future and what might become of SEO…

    Search Engine Watchin SEO- 20 readers -
  • Everything you need to know about visual search (so far)

    … Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s…

    Search Engine Watchin Paid Search- 20 readers -
  • Google fined $2.7 billion by E.U. in anti-trust ruling

    … engine. This fine dwarfs the previous record fine for the abuse of a monopoly, doled out to Intel in 2009. The E.U. commission arrived at the figure by taking a percentage of Google’s revenue from its Shopping product across the 13 European countries in question since 2008. Should Google fail to comply with the terms set by the E.U. within 90…

    Search Engine Watchin Google- 15 readers -
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