Industry - Page 3

  • The best SEO influencers and resources to follow

    … with the latest in CRO. Inbound.org You can bring all of this together, and add a lot more influencers to your own list, by signing up to Inbound.org. Inbound curates a personalized list for marketers based on their areas of interest, with options including PPC, SEO, Social Media, and Data Science. Inbound highlights trending topics in organic search, but it also serves as a marketing community and forum for people to share ideas. There are always new voices in the SEO industry; this is a great place to hear them first. …

    Search Engine Watch- 21 readers -
  • How to escape Google’s filter bubble

    … For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while personalization can make…

    Search Engine Watchin Social Paid Search How To's- 23 readers -
  • 7 things to consider when choosing an ecommerce platform

    … for your customers. Also, make sure that any platform you choose is PCI (Payment Card Industry) compliant. BigCommerce explains more here, and below is a screenshot that gives you a taste of what it takes to become compliant: 7. Scalability All business owners hope their business will grow in the future, but you may not know to what extent…

    Amanda Disilvestro/ Search Engine Watchin EMail- 21 readers -
  • What does visual search mean for ecommerce in 2017?

    … Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types…

    Search Engine Watch- 19 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Pump the brakes: SEO and its sweeping statements

    … science. Google is continually changing their fiendishly complex algorithms and will often neither confirm or deny such changes. It’s a poker game where everyone wears masks and keeps their cards very close to their chest – and no-one shows their cards for free. Add to this the threat of your website being heavily sanctioned by one of Google’s…

    Search Engine Watchin SEO- 14 readers -
  • Video: Last Week in Local July 24th

    … Last week in local 7/24 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending July 24th, 2017. This week featuring Mary Bowling and Mike Blumenthal. This year we will be publishing our Last Week in Local video directly to the Local U…

    Mike Blumenthal/ Local University- 11 readers -
  • What do we know so far about Google’s new homepage?

    … will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop. Let’s take a look at what’s changing and how, as well as what it might mean for marketers. What’s different about the new homepage? Google’s new homepage allows users to customize a news feed that updates based…

    Search Engine Watchin Social- 22 readers -
  • Marketing 101: What is link juice?

    …, it should evolve into more of a maintenance process. Obviously, the best way to attract more links to your website is to create compelling, engaging and trustworthy content. Once you have that, promote it. Push it on social media — particularly LinkedIn and Twitter, but it may vary based on your industry. With quality content in your portfolio, you…

    MarketingSherpa Blogin SEO- 14 readers -
  • Five important updates to Google semantic search you might have missed

    ….” Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involve things like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed. But there are some eagle-eyed members of the search community who keep tabs…

    Search Engine Watchin Google- 21 readers -
Get the top posts daily into your mailbox!
More from around the web