Industry - Page 3

  • Top 4 mistakes ecommerce marketers are still making

    … ado… Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying. In order…

    Search Engine Watch- 17 readers -
  • 5 little-known tools for a holistic digital marketing campaign

    … Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Using the right resources enables you to keep the “tricks of the trade” in your back pocket and stay on top of the shifting landscape. It’s no secret the next few years are poised to be monumental for the business…

    Pratik Dholakiya/ Search Engine Watch- 24 readers -
  • Voice search: A digital space race

    … Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion…

    Search Engine Watch- 21 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    …, but the chances of it working would be random at best. Yet, this is happening daily. How? For example, thinking that millennials, a 75.4 million cohort of people in the United States alone, share a universal set of attributes. Speaking in absolutes about a demographic that makes up ~20% of the total population of the United States with nearly…

    Search Engine Watch- 17 readers -
  • A visual guide to Pinterest advertising

    … Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been…

    Search Engine Watchin Social Paid Search- 14 readers -
  • 5 most interesting search marketing news stories of the week

    … segmentation by industry, title, type, location, company type and employer. Speculators were quick to spell doom for the recruitment industry, with one contributor linking to a Google Hire page. Image courtesy of @dan_shure Bing is sharing the story behind its homepage photos Bing’s homepage has sought to differentiate itself from the stoic simplicity…

    Search Engine Watchin SEO- 19 readers -
  • Should Google be more transparent with its updates?

    … adapted to the new status quo, with industry blogs fervently hunting for scraps of information divulged at conferences or on social media, and speculating what they might mean for webmasters and marketers. But does it have to be this way? Should we be taking Google’s obscurity surrounding its updates for granted – or, given the massive influence…

    Search Engine Watchin SEO Google- 21 readers -
  • How well do you know Search Engine Watch? The SEW Friday quiz

    … How well do you know Search Engine Watch? Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week. All of our questions (bar one, for fun!) are drawn from…

    Search Engine Watchin How To's- 12 readers -
  • What will the future of Google search results pages look like?

    … Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for Google. In fact, the rate…

    Search Engine Watchin Google- 16 readers -
  • Actions for Google Home: Time for brands to get creative

    … Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already. Some sources estimate that Google may already have an installed base one-third the size…

    Search Engine Watchin Google- 26 readers -
Get the top posts daily into your mailbox!
More from around the web