Industry

  • Six most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji…

    Search Engine Watchin Social- 50 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Four most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link…

    Search Engine Watchin SEO- 45 readers -
  • How to create an effective digital marketing strategy

    … A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47…

    Search Engine Watchin How To's- 43 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you…

    Search Engine Watchin Social Paid Search- 43 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14…

    Search Engine Watch- 42 readers -
  • A visual history of Google SERPs: 1996 to 2017

    … Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP). The original lists of static results, comprised of what we nostalgically…

    Search Engine Watchin Google- 39 readers -
  • Understanding FTC guidelines for influencer marketing

    … to be noticed, read, and understood; For audio disclosures, read at a cadence that is easy for consumers to follow and in words consumers will understand. Make the posts honest Brands cannot make false claims about their products in any kind of advertising. This rule applies to influencer content, as well. If the tea can’t really help you detox…

    Search Engine Watch- 39 readers -
  • Six stats on the importance of trust in influencer marketing

    … Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers…

    Search Engine Watch- 38 readers -
  • What’s been going on with Google’s mobile indexing?

    … Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we’re still no closer to a definitive date on when…

    Search Engine Watch- 35 readers -
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