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  • The collision between PR, content, and SEO: How to make it work for you

    … The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand seemed…

    Jim Yu/ Search Engine Watch- 28 readers -
  • The last word on Fred from Google’s Gary Illyes

    … damage our site’s rankings. We are never able to rest, always at risk of being penalized by the next animal to enter Google’s zoo of updates. Past assumptions about Google Fred Back on March 7th 2017, many webmasters reported unexpected fluctuations to rankings. The name Google Fred then began to circulate following a chat on Twitter between…

    Search Engine Watchin Social SEO- 15 readers -
  • 5 things that Bing does better than Google

    … I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite…

    Search Engine Watchin Social Paid Search Google- 15 readers -
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