Influence And Power

    • Is it OK to use my private conversation in a Facebook Live broadcast?

      By Mark Schaefer Last week I donated my time and talents to provide social media advice to a local community group. It wasn’t a prepared talk. In fact, I was a bit out of my element discussing minority business leadership issues … which was OK because it’s a subject I’m passionate about. But it was a group of about a dozen people having a private and honest conversation and ...

      {grow}in Social- 7 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

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  • Influencer marketing grows up

    … the passionate product advocates in the world, those who were gaining massive audiences through their independent content creation. The cusp of a revolution The world of power and influence was being flipped on its head. The traditional media editors and executives in the corner offices weren’t calling the shots like they used to. We were on the cusp…

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  • Six transformative trends in influencer marketing (is it really marketing?)

    … By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel…

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  • Unraveling the secrets of B2B influencer marketing

    … By Mark Schaefer It seems like wherever you turn these days there is another mention, post or case study about influencer marketing. Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill, global managing partner at IBM, to discuss…

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  • Can anybody become known? Let’s ask the janitor.

    … Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove…

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  • When Social Media Piranhas Strike

    … By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Faced…

    {grow}in Social- 13 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

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  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever. 9) Influence marketing I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs. It seemed that no matter the topic…

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  • Why traditional journalism and social influence are blurring

    … the most interesting two hours of the whole year. The strain in the room was palpable. They were journalists. They were taught to stay OUT of the news and now their company was urging them to actively participate in the social web. It was a titanic clash of culture and even ethics. But being a reporter AND a brand is the expectation today…

    {grow}in Social- 25 readers -
  • How to become an influencer (even if you’re a little guy!)

    … By Aaron Lee, {grow} Community Member If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. And I was right. I’ve used Twitter to connect with people, grow a small brand, and became an influencer. Today, I’ve been featured in websites…

    {grow}in How To's- 30 readers -
  • Why we create crap content: We’re afraid

    … or a tweet from “an influencer.” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” Why? Who am I to you? If you took a stand against me or another “influencer,” wouldn’t the world be a better for it? Wouldn’t YOU be better for the debate and the fact that people…

    {grow}in Content- 30 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

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  • Four marketing mega trends nobody’s talking about

    …. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Finding an unsaturated niche is becoming more difficult and competing in a successful way will be more expensive. That is the fundamental idea behind the concept of Content Shock…

    {grow}in Social Content Twitter- 36 readers -
  • The reality of online influence and the only thing that matters

    … had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct…

    {grow}- 36 readers -
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