Influence And Power

  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 15 readers -
  • How to become an influencer (even if you’re a little guy!)

    …. Start small. Go for broke AFTER you’ve established a brand for yourself. This is exactly what I had done when I started blogging. I wrote primarily on Twitter because I was fully utilizing a very new platform at that time. Twitter was once a niche, believe it or not. Many still remember me because of how my articles have helped them and I’ve become…

    {grow}in How To's- 16 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 19 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 18 readers -
  • Four marketing mega trends nobody’s talking about

    …. It’s time to give up and surrender to Facebook. They want the content, you’ll have to give them the content. Seriously. It’s time to surrender. People don’t want to visit your website any more. They don’t even want your app. They want all their information in their newstream. This means we will be optimizing for Facebook — as well as Google…

    {grow}in Social Content Twitter- 23 readers -
  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

    {grow}- 19 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 21 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … of the people struggling in the online space are worried about protecting their secrets.” Personal branding is a system of building allies, not necessarily friends. Leadership on the web means shining the light on others, making them feel seen. Why personal branding means being more like “a king.” Empathy, judging others, haters, and the myth…

    {grow}- 9 readers -
  • An expanded view of influence marketing measurement

    … way to measure anything when it comes to true influence. So WHERE is the power of influence marketing occurring … if it is happening at all? In a recent post, I explained that there are eight benefits of influence marketing: Reach/Awareness (especially when yours is limited) Research (since these people are generally experts in their field…

    {grow}- 9 readers -
  • 8 Practical applications for influence marketing

    … to publish content has democratized influence, creating a new class of “citizen influencers” who hold great power over their loyal audiences. The halls of online influence aren’t on Wall Street or Downing Street or Madison Avenue. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. It could even be in the chair you’re sitting…

    {grow}- 15 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Carolina, that sells hundreds of varieties of sauces, jellies, and salsa products. You can spend all day at the store if you like and sample every one of them. But what you may not realize is that every taste is creating a “favor.” I recently re-visited the store for the first time since I wrote my book and decided to make a little video…

    {grow}- 11 readers -
  • Content Shock is here. Now what?

    … The appropriate use of influencers and “borrowing trust” The special role of branding in this environment The unexpected influence of site authority on social sharing How to find and nurture the “Alpha Audience” most likely to share your content Social proof and social signals that help get your content to move The new role for distribution…

    {grow}in Social Content- 15 readers -
  • The seedy underbelly of advocate marketing

    … Advocate marketing is getting a bit … prickly. While there are undoubtedly some wonderful programs out there, and many brands are doing it well, there is a rising tide of weird stuff going on in the influencer space, as we explore on the latest episode of The Marketing Companion. The ability for anybody to publish content and gain an active…

    {grow}- 15 readers -
  • The Best Way to Measure Thought Leadership

    … Businesses {grow}. Comments Great topic Eric. I don't think there is a 'perfect' metric for ... by Dara Schulenberg Very true.. would another good sign be having enough opposition ... by Adrijus Guscia Related Stories Four online marketing metrics to obsess about Should you make the leap into sponsored content? Influence Marketing is hot and about to get hotter It’s not a pitch, it’s a person. The super powers of influence marketing Social selling and the social enterprise: From fantasy to reality …

    Eric Wittlake/ {grow}- 9 readers -
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