Influence And Power

  • Why traditional journalism and social influence are blurring

    … as a journalist so I have the skills and experience to be an effective brand storyteller. The most sought-after influencers bring a high level of journalistic skill to the party. For example, another “influencer” at the Dell event, Natalie Zfat was a reporter for Rolling Stone and Forbes before creating a successful career as a “voice” for brands. She…

    {grow}in Social- 13 readers -
  • How to become an influencer (even if you’re a little guy!)

    … started today. You’re wrong. What many of you don’t know about me is I have also built another little brand from scratch, in an entirely new industry. My new venture @shortofheight is a personal brand built through Instagram and my blog. I share fashion tips for short men like me (I’m 5’4″). Bear in mind that when I started, I was neither…

    {grow}in How To's- 13 readers -
  • Why we create crap content: We’re afraid

    … or a tweet from “an influencer.” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” Why? Who am I to you? If you took a stand against me or another “influencer,” wouldn’t the world be a better for it? Wouldn’t YOU be better for the debate and the fact that people…

    {grow}in Content- 16 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 10 readers -
  • Four marketing mega trends nobody’s talking about

    … courtesy Flickr CC and Balint Foldesi Related Posts Tags: google +, mark schaefer, marketing trends. facebook, Twitter Posted in Artificial Intelligence, Big Data and Analytics, Content Marketing, Content Shock, Facebook marketing, futurist, Google techologies, Influence and Power, Influence marketing, Mobile marketing, Return On Influence, Social Media best practices, Social Media Strategy, Twitter, YouTube and video | No Comments » All posts …

    {grow}in Social Content Twitter- 14 readers -
  • The reality of online influence and the only thing that matters

    … had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct…

    {grow}- 11 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 16 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … of the people struggling in the online space are worried about protecting their secrets.” Personal branding is a system of building allies, not necessarily friends. Leadership on the web means shining the light on others, making them feel seen. Why personal branding means being more like “a king.” Empathy, judging others, haters, and the myth…

    {grow}- 6 readers -
  • An expanded view of influence marketing measurement

    … way to measure anything when it comes to true influence. So WHERE is the power of influence marketing occurring … if it is happening at all? In a recent post, I explained that there are eight benefits of influence marketing: Reach/Awareness (especially when yours is limited) Research (since these people are generally experts in their field…

    {grow}- 8 readers -
  • 8 Practical applications for influence marketing

    … to publish content has democratized influence, creating a new class of “citizen influencers” who hold great power over their loyal audiences. The halls of online influence aren’t on Wall Street or Downing Street or Madison Avenue. It’s in a café in Berlin. It’s in a college classroom in Wisconsin. It could even be in the chair you’re sitting…

    {grow}- 13 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. In my book Return On Influence, I do a deep dive on the changing nature of power on the web. The old ways of accumulating influence through connections, wealth, and a position on an organizational…

    {grow}- 10 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 14 readers -
  • The seedy underbelly of advocate marketing

    … Advocate marketing is getting a bit … prickly. While there are undoubtedly some wonderful programs out there, and many brands are doing it well, there is a rising tide of weird stuff going on in the influencer space, as we explore on the latest episode of The Marketing Companion. The ability for anybody to publish content and gain an active…

    {grow}- 15 readers -
  • The Best Way to Measure Thought Leadership

    … By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Sure! We’ll just start publishing the barely regurgitated points of view previously shared by others that actually took the time to think about them. Piece of cake. Sadly, this seems to be what thought leadership means…

    Eric Wittlake/ {grow}- 8 readers -
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