Influence Marketing

    • STOP: Don’t Use Influencer Marketing Without Reading This Post

      By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing.

      {grow}in Social- 16 readers -
    • Six transformative trends in influencer marketing (is it really marketing?)

      By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel, and undoubtedly, this has come true.

      {grow}- 17 readers -
  • Unraveling the secrets of B2B influencer marketing

    … By Mark Schaefer It seems like wherever you turn these days there is another mention, post or case study about influencer marketing. Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill, global managing partner at IBM, to discuss…

    {grow}- 19 readers -
  • Movies Every Marketer Should Watch

    … Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can. There…

    Bas Van Den Beld/ State of Digital- 24 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 18 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    … built their reputation based on expertise and once that expertise is put up for sale, their credibility may be diminished among their discerning audience. Smart brands (and influencers) will be careful about crossing that line between “thought leadership” and “advertisement.” 3. Advocate — An example would be a content creator who creates passionate…

    {grow}- 24 readers -
  • When Social Media Piranhas Strike

    … and energy into coming after you. So why give them a reason to do it? Role Model, Icon, Celebrity = Influencer Whatever you want to call them, an influencer is a good person to know. They are even better for helping your business or personal brand (influencer marketing as Mark talks about). If they like or know you well enough, they may even promote…

    {grow}in Social- 13 readers -
  • Why screenshots may be the key to influence marketing measurement

    … marketing is mainstream marketing today. The influencer is the power on the web today. No question. As you would expect, there was also a lot of discussion on influence marketing measurement and one keynote session in particular blew me away with an idea that is so simple and yet so powerful: screenshots. Screenshots as influence marketing measurement…

    {grow}- 20 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 29 readers -
  • Marketing’s answer to winning in an ad-free world

    … presentation was “postponed” … and I’ve never heard from them again. What do we have left? But if I’m right about this observation (and I am), what’s the answer? There are still a lot of companies with fat ad budgets out there — where are they going to spend that money? The more I think about it, the more I’m convinced the answer is influence marketing…

    {grow}- 19 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever. 9) Influence marketing I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs. It seemed that no matter the topic…

    {grow}- 30 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 18 readers -
  • 13 Ways that Content Is Monetized Online

    …, social media updates, webinars, public speeches, podcasts, and more. Influencer marketing can be quite lucrative but keep in mind that it only lasts as long as you can influence sales – not just reach. And again, be sure to disclose those relationships. I see many influencers in my own industry that don’t tell folks they’re getting paid to pitch…

    Douglas Karr/ Marketing Technology Blogin Content- 35 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Case Study: Using influencers to quickly build an audience for your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 8 readers -
  • What is the role of content marketing in an ad-free world?

    … to achieve that goal. Are you up to speed on this priority? 4. Influence and content marketing I regard influence marketing as a sub-set of content marketing for the simple reason that on the web, in general the “influencers” we want to work with achieved that position through their content — videos, snaps, photos, and blogs. In an ad-free world…

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  • Why traditional journalism and social influence are blurring

    … in the world. Contact Mark to have him speak to your company event or conference soon. Related Posts Tags: bethany mota, ethics, evergreen, influence marketing, jeff jarvis, journalism and social media, mark schaefer, natalie zfat, streaming video Posted in Influence and Power, Influence marketing, streaming video, Traditional media and advertising, Writing best practices | No Comments » All posts …

    {grow}in Social- 20 readers -
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