Influence Marketing

    • Marketing’s answer to winning in an ad-free world

      American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. But it is an interesting tale and I wanted SOME good to come of it, so here it is — with a lesson about the future of advertising.

      {grow}- 16 readers -
    • Drones, Bots and AI oh my. SXSW highlights

      By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse.

      {grow}- 18 readers -
    • Why screenshots may be the key to influence marketing measurement

      By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence marketing is mainstream marketing today.

      {grow}- 13 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up. In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock…

    {grow}- 19 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 16 readers -
  • 13 Ways that Content Is Monetized Online

    … funds? Sure… but I continue to grow an incredible audience that’s engaged and responsive to our advertising. Affiliate Ads – platforms like Commission Junction and shareasale.com have tons of advertisers willing to pay you to promote them through textual links or advertisements on your site. In fact, the Share-A-Sale link I just shared…

    Douglas Karr/ Marketing Technology Blogin Content- 23 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post Case Study: Using influencers to quickly build an audience for your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 6 readers -
  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

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  • Why traditional journalism and social influence are blurring

    … of people around the world. This sounds like something a journalist would do, right? I once heard Jeff Jarvis, a keen observer about the profession, describe a journalist as “I was there and you were not” … meaning that anybody with a smartphone (or smart drone!) can be a reporter today. I have actually worked as a journalist and was trained…

    {grow}in Social- 15 readers -
  • How to become an influencer (even if you’re a little guy!)

    … marketing quotes that people tend to abuse and overshare. If you’re thinking of posting quotes, add your story and personality in them. Mix it up with some personal posts of YOU. 5. Be proactive No matter what industry you’re in, you need to be proactive. You need to mingle with other influencers in your industry. The best approach is to leave your…

    {grow}in How To's- 18 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 18 readers -
  • Four marketing mega trends nobody’s talking about

    …. First the bad news: All this public social data and engagement is going behind a privacy wall. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. If they decide to share that data with us, marketing will be revolutionized. This is an enormous shift in how and where…

    {grow}in Social Content Twitter- 28 readers -
  • The disconnect between social media popularity and business effectiveness

    … By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” Reflecting on this, it’s…

    {grow}in Social- 12 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

    {grow}- 12 readers -
  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

    {grow}- 21 readers -
  • Lumanu: Find Influencers and Discover Influential Content

    … someone of influence… influencer marketing is a must. Influencer marketing is broken down into two essential components Who are the influencers that have access to a large, engaged audience that you’re trying to get in front of? What is the unique and informational content that’s going to attract the attention of influencers? Best practices…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Social media predicts the next Carpool Karaoke stars

    … on their shared interests and affinities, we can easily see who is most relevant to the passionate Carpool Karaoke audience. To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech…

    {grow}- 12 readers -
  • How to turn social media connections into an actionable audience

    … By Mark Schaefer Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” It’s like a handshake. This first connection doesn’t mean they will respond to a call to action like buying…

    {grow}in Social Content How To's- 17 readers -
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