Influence Marketing

    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
    • The true goal of influence: Persuasion

      We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make an impact, but to change behavior.

      {grow}- 7 readers -
  • The disconnect between social media popularity and business effectiveness

    …. Stay centered. Do great work. Be kind to people and help them. Sure, some people fake it, but today anybody, anywhere can also build real influence on the web. And that is such a powerful and amazing opportunity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}in Social- 10 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

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  • The reality of online influence and the only thing that matters

    … with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer…

    {grow}- 7 readers -
  • Lumanu: Find Influencers and Discover Influential Content

    … Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 7 readers -
  • How to turn social media connections into an actionable audience

    … that most businesses would know this by now, but alas many “influencer” decisions are still made by the size of an audience on Twitter, perhaps the least-powerful network on the social scene right now. So how do you create relationships that you can activate? Here is a chart I use in my classes. It depicts what marketing is all about in just one…

    {grow}in Social Content How To's- 13 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 11 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 7 readers -
  • An expanded view of influence marketing measurement

    … When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. At the end of the book I boldly predicted that within a few years, this would become a mainstream marketing channel. Undoubtedly it has. Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort…

    {grow}- 7 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising…

    {grow}- 10 readers -
  • Highlights from SXSW 2016

    … most of our day with a headset on, just like we use a laptop or smartphone today. This needs to be on your radar because this will fundamentally change marketing forever. Influence Marketing This surprised me. There were a number of sessions that directly or indirectly hit on influence marketing, There is no question that this is a mainstream…

    {grow}- 10 readers -
  • 8 Practical applications for influence marketing

    … In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. The ability for everyone…

    {grow}- 11 readers -
  • Are marketers getting lost in the Dark Funnel?

    …, enables marketers to track on-site and off-site content engagement. Follow her @KristaLaRiviere and on LinkedIn. Illustration courtesy of Flickr C and Matthias Ripp. gShift is a client of Schaefer Marketing Solutions. The post Are marketers getting lost in the Dark Funnel? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The business case for dwelling on dwell time The strategy behind the content Four profound marketing megatrends for 2016 and beyond …

    {grow}in Social Content- 14 readers -
  • Content Shock is here. Now what?

    About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited capacity to consume that good, something has to change.

    {grow}- 13 readers -
  • Influencer Engagement: the New Digital Gold

    … of influencer marketing. While experience has told me that influencer engagement is a long-term game that requires progressively creating a mutual bond of trust with influencers, I now discover a brand could recruit an army of influencers in just a few hours and create a word-of-mouth campaign in the blink of an eye. Or have I misunderstood…

    Relevance- 8 readers -
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