Influence Marketing

    • 10 Epic Shifts that are Re-Writing the Rules of Marketing

      By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

      {grow}- 12 readers -
    • Stop. Look. Listen. It’s time for an influencer marketing campaign

      By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and depo ...

      {grow}- 16 readers -
  • 13 Ways that Content Is Monetized Online

    … by the platform rather than the account that collected the following. Pay Per Click Advertising – many years ago, a presentation I watched at an event called these publisher solutions webmaster welfare. It’s the easiest system to implement – just putting some scripts in your page with some ad slots. The slots are then bid on and then the highest bid ads…

    Douglas Karr/ Marketing Technology Blogin Content- 19 readers -
  • Case Study: Using influencers to quickly build an audience for your content

    … By Mark Schaefer Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. He had a stack…

    {grow}in Social Content- 5 readers -
  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

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  • Why traditional journalism and social influence are blurring

    … authenticity and honesty. Last year I got to meet Bethany Mota, a huge YouTube star and one of the most influential people on the web. She told me: “I have a deal with Aeropostale, both as a spokesperson and I am designing my own line of clothes … but I don’t wear their clothes all the time. I wouldn’t normally do that. If I did, my fans would be mad…

    {grow}in Social- 15 readers -
  • How to become an influencer (even if you’re a little guy!)

    …. Start small. Go for broke AFTER you’ve established a brand for yourself. This is exactly what I had done when I started blogging. I wrote primarily on Twitter because I was fully utilizing a very new platform at that time. Twitter was once a niche, believe it or not. Many still remember me because of how my articles have helped them and I’ve become…

    {grow}in How To's- 16 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 18 readers -
  • Four marketing mega trends nobody’s talking about

    …. It’s time to give up and surrender to Facebook. They want the content, you’ll have to give them the content. Seriously. It’s time to surrender. People don’t want to visit your website any more. They don’t even want your app. They want all their information in their newstream. This means we will be optimizing for Facebook — as well as Google…

    {grow}in Social Content Twitter- 23 readers -
  • The disconnect between social media popularity and business effectiveness

    …. Stay centered. Do great work. Be kind to people and help them. Sure, some people fake it, but today anybody, anywhere can also build real influence on the web. And that is such a powerful and amazing opportunity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}in Social- 12 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

    {grow}- 11 readers -
  • The reality of online influence and the only thing that matters

    … best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won’t want to miss this: If you can’t access the edition above…

    {grow}- 19 readers -
  • Lumanu: Find Influencers and Discover Influential Content

    … someone of influence… influencer marketing is a must. Influencer marketing is broken down into two essential components Who are the influencers that have access to a large, engaged audience that you’re trying to get in front of? What is the unique and informational content that’s going to attract the attention of influencers? Best practices…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 12 readers -
  • How to turn social media connections into an actionable audience

    … a “like” button, for example. But it takes more investment to actually act on a person’s influence and buy a book, show up at a rally, or contribute to a charity. And so we bust one of the Internet’s big myths. Audience size does not equal “activation.” Building social media connections that work SO how do we create action on the web? You would think…

    {grow}in Social Content How To's- 16 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 21 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 12 readers -
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