Influence Marketing

  • Three steps to avoid influencer marketing disaster

    … By Kerry Gorgone, {grow} Contributing Columnist There’s little room for doubt these days that influencer marketing can work. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. Moreover, consumers are 92% more likely to trust peer recommendations over ads, so it makes sense that brands would…

    {grow}in Social- 11 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 15 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • Influencer marketing grows up

    … the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure…

    {grow}- 16 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    … By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel…

    {grow}- 22 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. If you’re…

    {grow}in Social- 20 readers -
  • Unraveling the secrets of B2B influencer marketing

    … By Mark Schaefer It seems like wherever you turn these days there is another mention, post or case study about influencer marketing. Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill, global managing partner at IBM, to discuss…

    {grow}- 23 readers -
  • Movies Every Marketer Should Watch

    … Being a marketer isn’t always easy. You have to stay on top of the latest developments. At the same time, marketers have to learn tactics and strategy. So a marketer needs to wind down as well. Watch a movie and relax. But what if we combine the two? What if marketers can watch movies about marketing? Well, you’re in luck. You can. There…

    Bas Van Den Beld/ State of Digital- 31 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 20 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    … posted this question on my blog (edited for style): “Influencers started out as your friends, your social group … real life and virtual. Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. When influencer marketing began, they were nothing more than the popular kids, social…

    {grow}- 29 readers -
  • When Social Media Piranhas Strike

    … By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Faced…

    {grow}in Social- 13 readers -
  • Why screenshots may be the key to influence marketing measurement

    … marketing is mainstream marketing today. The influencer is the power on the web today. No question. As you would expect, there was also a lot of discussion on influence marketing measurement and one keynote session in particular blew me away with an idea that is so simple and yet so powerful: screenshots. Screenshots as influence marketing measurement…

    {grow}- 21 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 41 readers -
  • Marketing’s answer to winning in an ad-free world

    … American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. But it is an interesting tale and I wanted SOME good to come of it, so here…

    {grow}- 23 readers -
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