• Using Influence Marketing and Persona Mapping to Grow Your Leads

    … in the awareness and research phase doesn’t necessarily mean they’ll follow the expected/desired path to purchase. This is where Persona Mapping comes into play. Understand Personas, and Understand Resolutions to DisruptionAt Kayak, we’ve long been fans and implementers of persona mapping to guide us and our clients when it comes to our business…

  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 17 readers -
  • 8 Influencer Strategies for Retail Brands to Boost Sales

    … The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Mobile commerce (mcommerce) is turning to social influencers to drive sales…

    Simply Measuredin Social- 15 readers -
  • How Julius Is Increasing the ROI of Influencer Marketing

    … Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 Tweet This! That’s why the total…

    Marketing Technology Blogin How To's- 23 readers -
  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can…

    Heidi Cohen/ Heidi Cohen- 39 readers -
  • Instagram Influencer Marketing Is A Billion Dollar Industry [Infographic]

    … Instagram Influencer Marketing Is A Billion Dollar Industry [Infographic] April 20, 2017 by Meagan Freeman Leave a Comment Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end…

    The Blog Heraldin Social- 19 readers -
  • How I Became An Influencer By Accident (And How You Can Too)

    … their marketing budgets to get this type of exposure. How did I become an influencer? During my senior year of college as a marketing student, I couldn’t pass the numbers classes, such as Finance, Statistics, and Accounting. This built up such frustration in me that with just one semester left, I decided to drop out of school after 5 years of hard work. I…

    Jeffbullas's Blogin How To's- 21 readers -
  • The 3 Secrets of Success that Influencers Don’t Tell You

    Jim sat on his dingy bed. Around and under the centre of his universe were the bits and bric brac of a life collected. Books, a radio and just some tired essentials. Some of these were the leftovers of Jim’s story. Dog eared photos of past relationships and distant memories. The boundaries of this one room dwelling were not wood, stone or walls as most of us know it.

    Jeff Bullas/ Jeffbullas's Blog- 35 readers -
  • Effective Hotel Marketing : Connecting with the Right People

    … be the difference between an okay site, and a rockstar site. Who You Know I read an article on Hubspot, about 5 months ago on the Majority Illusion that made me think about how this networking effect might work with content. You can click on the link above to read more, but the summary is this: if you connect with the right people (influencers…

    E-Marketing Associatesin Content- 8 readers -
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