Influencer Content

  • Be the Best Answer: 5 Steps to Grow Influence for Your Brand

    … is a powerful (but often difficult to execute) way to provide the kinds of customer experiences that greatly differentiate one brand from another. Influence plays an important role in a “Best Answer” marketing strategy. Click To Tweet Influence plays an important role in a “Best Answer” marketing strategy as buyers pay less attention to ads…

    Lee Odden/ TopRank®in Content- 13 readers -
  • 2017 Trends for CMOs: Ignite Content Performance with Influencers

    … 20,000 unique visitors per day on the campaign website along with 14,000 social mentions, a majority share of voice on social media, and first-page visibility on Google on important keywords. The program was successful not because of overspending on ads and PR, but because of integrating specific and relevant influencer communities with content…

    Lee Odden/ TopRank®in Content- 30 readers -
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