Influencer Content

    • 2017 Trends for CMOs: Ignite Content Performance with Influencers

      Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT devices.

      Lee Odden/ TopRank®in Content- 18 readers -
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