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Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT devices.
… worked so well together, Traackr recently became a client of our agency. Wish List: Influencer Content Platform. As the categories of content marketing and influencer marketing software converge, I think we’ll start to see content platforms and planning tools that will integrate better with specialty influencer marketing tools so marketers can…