Influencer Engagement

  • How to Effectively Utilize Influencers to Market Your Business

    … Harnessing the power of online influencers is no longer much of an option. Many businesses on social media are working to find the right people to promote their products and services. Making a viral hit can do more for a business than years of marketing. Online influencers can be incredibly effective for your business, but only if you connect…

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  • Influencer Engagement: the New Digital Gold

    …? A Question of Reach, Trust & Transparency Let’s look at the facts. According to our recent study on the Status and Practices of Influencer Engagement 2015, over a third of brands always or frequently pay their influencers. This trend is even more common in the US, where the figure reaches 50 percent. At first glance, paying may seem attractive…

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  • 5 Things You Need to Know About Influencer Engagement in 2015

    … State of Influencer Engagement report for 2015. Influencer Engagement Is On the Rise Of those surveyed, 84 percent said they expect to launch influencer engagement initiatives in 2015, confirming that this discipline is gaining weight in brands’ strategic marketing and communications plans. And it works: 81 percent of those surveyed considered…

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