Influencer Engagement

  • How to Effectively Utilize Influencers to Market Your Business

    … Harnessing the power of online influencers is no longer much of an option. Many businesses on social media are working to find the right people to promote their products and services. Making a viral hit can do more for a business than years of marketing. Online influencers can be incredibly effective for your business, but only if you connect…

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  • Influencer Engagement: the New Digital Gold

    …? A Question of Reach, Trust & Transparency Let’s look at the facts. According to our recent study on the Status and Practices of Influencer Engagement 2015, over a third of brands always or frequently pay their influencers. This trend is even more common in the US, where the figure reaches 50 percent. At first glance, paying may seem attractive…

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  • 5 Things You Need to Know About Influencer Engagement in 2015

    … Published 53 mins ago 52 Brian Solis recently described Digital Influencers as the “new celebrities”. More than just that, influencer engagement is becoming one of the most popular tactics for marketers to strengthen and amplify their brand or product messaging for their audience. But are their strategies really getting results? What…

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