Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
    • The No BS Approach to Influencer Marketing

      Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity makes things shiny and as influencer marketing enters the shiny object p ...

      Lee Odden/ TopRank®- 12 readers -
    • The Key To Unlocking the ROI of Enterprise Influencer Marketing

      Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of ...

      Lee Odden/ TopRank®- 16 readers -
  • Executive Presence & Why It’s Important for Marketers

    … The marketing tech space is full of great talent: strategists, content writers, omni-channel experts, designers, developers and more. However, with over 4,000 different marketing technology tools, that also means the market is highly saturated. How can you—as a qualified and knowledgeable marketer—stand out in your organization or among…

    Jenn Lisak/ Marketing Technology Blog- 16 readers -
  • Influencer Limelight: Increasing Conversions with Steve Chou

    …. Hopefully we can get that out the door sometime this year! Follow Steve’s tips and stories on his Podcast, Twitter, Pinterest, and Facebook. The post Influencer Limelight: Increasing Conversions with Steve Chou appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 12 readers -
  • Six stats on the importance of trust in influencer marketing

    … Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers…

    Search Engine Watch- 18 readers -
  • 5 Brazen Ways to Take Your Online Business to the Next Level

    …. It is a server found within a bigger server, which is similar to shared hosting. However, VPS provides server root access and dedicated resources in an isolated environment. As a result, your site will be able to manage heavier traffic, on top of having better protection and customization. Influencer Marketing If you could get help from a person…

    Christopher Jan Benitez/ Growmapin EMail- 14 readers -
  • 8 Tips for Running Your First Influencer Marketing Campaign

    … This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. An area where we’re not seeing these kinds of rates of decline is influencer marketing. Just check out…

    Jordan Teicher/ The Content Strategist- 15 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

    {grow}- 16 readers -
  • Beauty on YouTube: Brands, Influencers and the Millennial Woman

    As the world of influencer marketing continues to evolve, there has been an increasing need for brands and media companies to identify, target and grow their ideal audience, and one of the most sought-after demographics is the Millennial Woman. She is between the ages of 19 and 35, is independent, and knows what she wants, but what’s most appealing is that she has an incredib ...

    ReelSEO- 11 readers -
  • Influencer Marketing and The Mighty Impact of Chocolate Chip Cookies

    … over the world. None of these success stories started with a “pitch.” Influencers are caring, feeling people, not “targets.” Connect to them as friends, be patient. As Shawn Van Dyke told me, “serve your audience with arms wide open, not a hand outstretched.” Effective influence marketing is not just a personal branding shortcut, it’s…

    Lee Odden/ TopRank®- 16 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    … With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing…

    Lush Digital- 19 readers -
  • The 5 Step Influencer Formula (and its money making secrets)

    … on a rapid spiral to madness and it is all about improving her rating….her likes. Does part of that sound familiar? This satire is maybe closer to the truth than we care to admit. Online clout In the early days of the social web the measurement of influence and possible popularity was attempted and we saw that with the establishment of the Klout platform…

    Jeff Bullas/ Jeffbullas's Blogin Social Blogging- 16 readers -
  • Influencer Limelight: Fashion Fever with Curvy Girl Chic

    … love, and continue to improve my content. I also love all things makeup and beauty, so I’m looking to incorporate far more of that into my work. Follow Allison’s fashion tips and trends on Twitter, Instagram, Pinterest, and Facebook. The post Influencer Limelight: Fashion Fever with Curvy Girl Chic appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 17 readers -
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