Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
    • 5 Essential Insights on Influence the Future of Customer Engagement

      When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising.

      Lee Odden/ TopRank®- 13 readers -
    • The Secret to Creating Scalable, Quality Content and Better CX – Infographic

      A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not one of your customers is doing this.

      Lee Odden/ TopRank®- 20 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … Inbound Marketing Priorities Top 2017 digital inbound marketing priorities based on research are: Improve organic search presence and rankings (aka SEO) to drive long-term results (61%) Create blog content on a regular basis to fuel social media and support long-term search (53%) Amplify and distribute content – includes social media and influencer…

    Heidi Cohen/ Heidi Cohenin How To's- 6 readers -
  • 10 Insider Tips On How To Become a Global Influencer

    … it up. Blogger will get them interested and the category of digital entrepreneur is sort of a good. But the term “influencer” will have them curious. It’s a job description that didn’t exist even 5 years ago. How did this happen? Influencers are the modern digital version of the mass media celebrity, movie and sports stars. Before the social web…

    Jeff Bullas/ Jeffbullas's Blogin Social- 15 readers -
  • Influencer Limelight: Making Makeup for Everyone with Spencer Claus

    … want to look back in life and realize that I peaked in high school. I want to make sure that I keep pushing forward. I will say that it is weird to be that influencer guy in high school, but I thoroughly enjoy it. You know that people are looking at you, so you just have to be very aware. Follow Spencer Claus’ beauty tips on Twitter and Instagram. The post Influencer Limelight: Making Makeup for Everyone with Spencer Claus appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 14 readers -
  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Squashing the Influencer Marketing Buzz(words): What You Really Need to Know

    … On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, who needs it and what…

    Ashley Zeckman/ TopRank®- 18 readers -
  • Influencer Marketing: Rules, Regulations, and ROI

    … Influencer Marketing is not a new concept. In fact, in 1940, a study on political communication came out stating that “people are influenced by secondhand information and opinion leaders.” Now, in the age of social media, Influencer Marketing continues to evolve and become a vital part of social media advertising, especially for fashion…

    ROI Factor Blog- 18 readers -
  • 26 Ways to Develop Your Personal Brand Online and Off

    You’re a sales and marketing machine. You’re constantly selling yourself and your ideas. You’re attaching your name to a specific area of expertise and delivering useful content – online and off – to earn more visibility and build trust with your peers. Or you’re not. In either case, you have a personal brand.

    Barry Feldman/ Jeffbullas's Blog- 17 readers -
  • Influencer Limelight: The Freshest Kicks with Yu-Ming Wu

    … main focuses. Follow Yu-Ming Wu’s passion for sneakers on Twitter, Instagram, or any of his various publications. The post Influencer Limelight: The Freshest Kicks with Yu-Ming Wu appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 15 readers -
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