Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
  • Influencer Limelight: Keeping Austin Weird and Tasty with Jane Ko

    … blogger – are you a healthy recipe blogger? Gluten-free? Vegan? Restaurant coverage? Define yourself and become an expert. Follow Jane Ko’s passion for food, travel, and life on Twitter, Instagram, or Facebook. The post Influencer Limelight: Keeping Austin Weird and Tasty with Jane Ko appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 13 readers -
  • Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

    Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was aStore? When added to Amazon’s affiliate program in 2006 it wa ...

    Geno Prussakov/ Geno Prussakov- 12 readers -
  • “Customer First” Must be the Mantra

    …, your business needs to find those who can advocate for your business and are most closely matched to your target customer. With a ‘customer first’ mantra you should be looking for influencers who mean something to your audience and can be a valuable addition to your marketing efforts, rather than just “anyone” with a name and a decent follower count…

    Marketing Technology Blog- 12 readers -
  • How To Use Attraction Marketing To Triple Your Leads

    There are so many types of marketing we hear about today – online marketing, influencer marketing, network marketing… the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently. That’s because it can gain leads for your business very quickly.

    Jeffbullas's Blog- 10 readers -
  • FTC Social Media Disclosures to Protect your Brand

    … Martin and Cassell for their posts and reviews. So, what happens to a company like CSGO Lotto once the FTC discovers their unscrupulous marketing activities? It’s often not much more than a slap on the wrist and a promise to disclose more clearly in the future. Unfortunately, as many brands and above-board marketers would agree, that doesn’t do much…

    Acceleration Partners- 11 readers -
  • Learn Influencer Marketing 5 Ways

    … A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over…

    Lee Odden/ TopRank®- 16 readers -
  • New Compliance Council Whitepaper on Influencer Disclosure

    … Learn the basic disclosure requirements in influencer marketing in this whitepaper produced by the PMA Compliance Council. Free download. The post New Compliance Council Whitepaper on Influencer Disclosure appeared first on The PMA…

    The PMA- 12 readers -
  • Three steps to avoid influencer marketing disaster

    … By Kerry Gorgone, {grow} Contributing Columnist There’s little room for doubt these days that influencer marketing can work. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. Moreover, consumers are 92% more likely to trust peer recommendations over ads, so it makes sense that brands would…

    {grow}in Social- 11 readers -
  • Influencer Limelight: Being a Mommy Makeup Maven with Miss Ellarie

    … of creating products so I want to do it again even bigger, with my face and name in stores like Sephora. Follow Ellarie’s beauty tips and tricks on Instagram, Youtube, Facebook, Snapchat (@missellarie), and Twitter. The post Influencer Limelight: Being a Mommy Makeup Maven with Miss Ellarie appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 28 readers -
  • Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

    … What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared…

    TopRank®in Content- 16 readers -
  • 5 Best Practices for Enterprise Influencer Marketing #CMWorld

    … It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small…

    TopRank®- 17 readers -
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