Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
    • Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018

      This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer ...

      Lee Odden/ TopRank®- 22 readers -
    • 7 Influencer Marketing Trends That Will Rule 2018

      While influencer marketing boomed in 2017, it's been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing strategy, causing more and more B2C and B2B companies to start influencer ...

      TopRank®- 12 readers -
    • Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

      This article was originally published on Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands gain exposure, but many brands want more. They want to see a direct link between influencers and sales.

      Acceleration Partnersin Affiliate- 11 readers -
  • How influencer marketing works and its benefits

    …, marketing is social- it’s that post on the blog, that Facebook post, that tutorial video on YouTube. The influencer finds the best way to put information across. The product or service decides what the medium of the message will be. Most consumers also go online to find information, visiting forums, getting opinions from users and experts…

    Blogtrepreneurin How To's- 14 readers -
  • Listen up, Freelancers: In Influencers We Trust!

    … the word about the brand across different channels, both digital and non-digital ones. Also, some of them are quite affordable. The so-called “power middle”, people with 2500-25000+ unique visitors per month across their channels, actually generate 16 times higher engagement than paid or owned media. This could be good for local businesses who can hire…

    Relevancein Social- 7 readers -
  • 5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

    … Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media…

    Lee Odden/ TopRank®- 19 readers -
  • How to Generate Leads through Content Marketing

    …: Organic search: Gaining traffic through organic search is difficult but possible. It can be done through keyword analysis, leadership, and influencer links. Influencer marketing: Speaking of influencers, building online relationships with them is essential for content promotion. Do that by following influencers in your niche, retweeting their tweets…

    Relevancein Content How To's- 9 readers -
  • Uncovering your Industry Influencers

    … stumbled across a few of your industry influencers on Twitter, Instagram, LinkedIn, Pinterest, or Facebook. The platforms that they use are dependent on their industry. Much like how a business will choose social media channels based on what their target audience uses, so too do influencers. Make like a ninja Ninja Outreach (NO) is a tool specifically…

    Relevance- 15 readers -
  • Why Big Brands Need Sponsored Video Not Christmas TV Ads

    … and New Zealand will be watching this trend in the video marketing business very closely. How Repurposed Christmas TV Ads Fare Online Now, despite the intense emotions stirred by Christmas, the holiday has become an over-commercialized effort to sell stuff to people who will turn around and give it away for free to their family, actual friends…

    Greg Jarboe/ ReelSEOin YouTube- 22 readers -
  • Influencer Limelight: Soccer Trick Shots with STRKR FC Duo

    … it. It’s our passion. Follow STRKR FC’s soccer tips and tricks on Instagram, Facebook, and Twitter. The post Influencer Limelight: Soccer Trick Shots with STRKR FC Duo appeared first on Discovery Marketing Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 13 readers -
  • 6 Influencer Marketing Mistakes That Are Crippling Your Campaigns

    … and businesses behind them found out how to avoid the common pitfalls when constructing their campaigns. The good news is, you can too. Read on to learn about the most common influencers marketing mistakes and how to avoid them easily. But first, why is influencer marketing a big deal? If you have tried dipping your toe into influencer marketing without…

    Jeffbullas's Blog- 28 readers -
  • Top of Mind – Book Interview

    … What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? In Top of Mind, John Hall show you how to develop habits and strategies…

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • Infographic: The Influence of Instagram

    … to reach a massive audience.” It turns out that 72 percent of users make buying decisions based on what they see on the site, and the average cost of a sponsored post is $300. Facebook and YouTube still hold a sizable lead in terms of active users, but Instagram’s influence is rapidly on the rise. Check out the full infographic below for more data on the social network’s marketing power. The post Infographic: The Influence of Instagram appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Social- 23 readers -
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