Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
    • STOP: Don’t Use Influencer Marketing Without Reading This Post

      By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing.

      {grow}in Social- 16 readers -
  • 10 Ways To Build Powerful Connections With Influencers

    … to your audience and to the influencer. When your post is live, you should share it with your email list first to get some social shares and comments. Then post about it on Facebook, tweet it, add it to LinkedIn or do whatever fits best with your content marketing strategy. This will give the post some traction. Once your post has gained a little…

    Jeffbullas's Blog- 13 readers -
  • How to achieve off the charts off-page SEO that will boost traffic

    When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence.

    Amanda Disilvestro/ Search Engine Watch- 11 readers -
  • What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

    …—and using social platforms to spread their message. For those brands and marketers engaging in paid partnerships with influencers on Instagram, a change is on the horizon. Last week, Instagram officially announced it would soon roll out its new “paid partnership with” tag for posts and stories. “The relationships people form on Instagram are what…

    TopRank®in Social- 12 readers -
  • Finding the Right Influencer for your Brand

    … and significance influencer marketing has. But how does one go about finding the right influencer? Chill, rest in savasana. We’ve got you covered. Screening Influencers Not all influencers are the same. Yes, they’re regular people with niche audiences and authentic opinions. But you have to choose the right one for your brand’s voice, persona…

    ZOG Digital Blog- 17 readers -
  • 5 Insider Tips On How To Manage Micro-Influencers

    … Micro-influencers are the new buzzword in the social media marketing landscape. While the average person today is well aware of how popular Youtube and Instagram influencers are, it’s actually the rise of micro-influencers with significantly smaller followings that marketers are taking notice of. More and more studies are emerging confirming…

    Jeffbullas's Blogin How To's- 12 readers -
  • Influencer Limelight: Cultivating Content with Ann Handley

    …Learn How Writing and Tweeting Created Key Influencer for Digital Marketing From co-founding ClickZ to writing books like, Everybody Writes, Ann Handley speaks to her start and continuous gratitude. Handley maintains her own site and blog, which derived from sharing updates on her life to tips and trends in digital marketing. Despite being…

    ZOG Digital Blogin Content- 17 readers -
  • When is the FTC Going to Cash In on Celebrity Endorsements?

    … of the entire industry. No one should ignore the fact that they announced and promoted the sending of the emails as well. Unfortunately, the warnings appear to be going unnoticed and it’s probably time for the FTC to make some examples out of both celebrities, influencer marketing platforms, and the marketers who acquire the services. The FTC’s Endorsement…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Know Your Fair Use, Disclosure and IP

    … of this is CMP.LY – who have built an application to create, track and categorize disclosure for large enterprise or highly regulated corporations. A material connection is a relationship between the marketer and influencer that might materially affect the weight or credibility that consumers give to an endorsement posted by the influencer. Perkins…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • In 2017, Every Brand Needs to Have an Influencer Strategy

    It's time to take on the Power Rangers! Special thanks to the Power Rangers movie for sponsoring this video! Click to get your tickets to the POWER RANGERS movie! Watch the BONUS video for some behind the scenes fun! Some of our biggest videos ever are coming out soon so stay tuned so you won't miss ...

    ReelSEOin Content Facebook YouTube- 11 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Find The Influencers That Matter (In 3 Easy Steps)

    … in their bio or by the type of content they share. Now don’t get your hopes up. Even the best products on the market – BuzzSumo being one of them – can’t give you a ready-to-use list of influencers. However, you can use such tools to get a good enough database to start with. Results for “SEO” | Influencer Research using BuzzSumo Another great resource…

    State of Digital- 15 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … individuals in 141 countries. 58% of those surveyed had 25 or fewer employees. 46% of those surveyed generated less $1 million in sales. 43% of those surveyed spent less than $25,000 on marketing. 43% of those surveyed invested less than $5,000 in sales technology. While the majority of Hubspot respondents are SMBs, larger companies can benefit from…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
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