Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
    • 6 Ways Data Can Boost Your Social Media Marketing

      After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation.

      AllFacebookin Social Facebook Twitter- 32 readers -
  • High Dollar Learnings from Affiliate Summit West 2017

    More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events.

    Acceleration Partners- 13 readers -
  • A tale of two videos: creating an emotional connection

    … It has become more and more obvious to me that traditional media strategies miss out on how powerful true branded content can be when it is designed to create an emotional connection first and provide information and awareness second. Done the right way, the result is brand loyalty. To explain this, I have a case study of two videos you may have…

    Lush Digitalin Social- 11 readers -
  • Boost your Social Media Presence With These Expert Tips

    … platforms? Apart from brand recognition, increased followers & more potential customers, having a robust social media presence also enhances your Google SERP positioning because your social media and SEO work together. Go through and apply these 12 rules to build up your social media presence. 1) The Beauty of Compounding It beats every kind…

    SEO Hacker Blogin Social- 24 readers -
  • 6 Influencer Marketing Lessons Marketers Can Learn from Journalists

    … as a digital marketer, my community connections and sources often go by a new name: influencers. Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your content, and connect you with new audiences. In addition, influencer marketing content delivers 11 times the ROI than traditional forms…

    TopRank®in Content- 25 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 15 readers -
  • Social Media Is Finally Growing Up

    … view into engagement-to-purchase potential represents an enormous opportunity, particularly considering the reach and frequency that are inherent to social media. As a result, brands can build more authentic relationships with properly targeted users. As content consumption habits continue to evolve, brands will need access to real-time social…

    AllTwitterin Social Facebook Twitter- 32 readers -
  • 2017 Trends for CMOs: Ignite Content Performance with Influencers

    … platform for IoT devices. Turning to their influencer marketing platform, Traackr, the company identified and engaged influencers in new communities outside of high tech and marketing to include lifestyle design and connected home. These influencers were engaged to create reviews on their blogs and inspire social traffic. The result was over…

    Lee Odden/ TopRank®in Content- 18 readers -
  • The Future of Influencer Marketing: Top Predictions for 2017

    … of unpredictability for marketers struggling to keep their head above water. For marketers trying to do more with less, or connect in a more meaningful way, influencer marketing can be an extremely effective method. Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual…

    Ashley Zeckman/ TopRank®- 31 readers -
  • 22 Proven Tips for Getting the Attention of Influencers

    … Many marketers called 2015 the year of influencer marketing, but now we’re at the end of 2016 and interest is still growing: Even more marketers are starting influencer marketing this year, because the numbers don’t lie: 92% of consumers trust online word-of-mouth recommendations Marketing-induced consumer-to-consumer word-of-mouth…

    Jeffbullas's Blogin Social- 20 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … they followed for promotions and giveaways. No surprise here: Consistency and authenticity are crucial to the influencer economy. Inconsistent captions and photos make influencer posts appear inauthentic, according to the survey results. And too much brand messaging can make a post look fake. However, 63 percent of the survey participants said…

    Inside Facebookin Social Facebook- 16 readers -
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