Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Posts about Influencer Marketing
    • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

      First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Julie Pildner and her team have been for so many years to create a great experience for B2B Forum attendees. There are a very small number of industry conferences that I look forward to attending year after year and the ...

      Lee Odden/ TopRank®- 15 readers -
    • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

      As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical ...

      AllFacebookin Social- 10 readers -
  • Influencer Marketing Days Conference Ticket Sellout Highly Likely

    … this brand new influencer marketing conference, Influencer Marketing Days. Due to the show’s amazing speaker lineup and the market’s overall strong demand for a solid vendor-neutral conference on influencer marketing, the ticket sellout is now highly likely to happen. Here are just a few brands that have already registered: If (like these…

    Geno Prussakov/ Geno Prussakov- 9 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … of their communications. Furthermore, because they’re doing it all the time, they’ll get to know those interacting with them as people and have a better shot at enticing influencers and brand evangelists. Choose the right person for the job Making the right choice can define whether your social media and marketing presence is a success. It’s…

    AllFacebookin Social How To's- 11 readers -
  • An Analysis of Top Social Media Platforms for Influencer Marketing

    … Note from Geno Prussakov: Ladies and gentlemen, I am excited to welcome our newest guest blogger, Shane Barker. Below you may find his first AM Navigator post. Are you leveraging your influencer marketing efforts using the right social media platforms? Your choice of social network may depend largely on the type of audience you’re trying…

    Geno Prussakovin Social- 18 readers -
  • How the rise of user-generated content is changing marketing

    … content that demonstrates an accurate depiction of how a product or brand can be used by real people in a real world environment. Social media, specifically, plays a large role in driving more honest, human conversations. As consumers continue to share content across these platforms daily, brands must embrace the customer voice and recognize the massively important role earned content in the marketing ecosystem – both now and in the future. …

    Search Engine Watchin Content How To's- 16 readers -
  • What Makes a Great Influencer Post?

    … There is a science to creating a great influencer marketing post. It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them. It’s perfectly fine to give them…

    AllTwitterin Social SEO Google- 6 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 12 readers -
  • [eBook] Influencer Marketing: It’s Time to Get Real

    …, illustrated with some pretty spectacular pictures of the event: That’s our CEO, Lee Odden, chilling with LinkedIn Global Content Marketing Leader Jason Miller (client) and Citrix's Head of Global Social Media Justin Levy. And Global Content Marketing author Pam Didner sharing intel with Toprank Marketing President Sue Misukanis. It was a pretty…

    TopRank®in Content- 9 readers -
  • An 8-Step Process to Use Influencers to Elevate Your Brand

    … its first guide to influencer marketing, the technique has become more popular, more accepted by consumers, and more profitable for brands. But these campaigns also are carried out on a more complex playing field, thanks to factors like transparency regulations, increased noise, and overall erosion of organic social media reach. Considering just…

    Jodi Harris/ Content Marketing Institute- 9 readers -
  • Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing

    … to increase views, improve engagement, and boost earnings of your YouTube channel.” Now, the term, schmooze optimization, never caught on. Most of the world calls the concept that I was talking about “influencer marketing.” And at VidSummit, I was planning to discuss the three main challenges facing marketing and communications professionals…

    Greg Jarboe/ The SEM Postin YouTube- 16 readers -
  • 5 Deadly Myths About Influencer Marketing

    … Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless. When…

    AllTwitterin Social Mobile Content- 17 readers -
Get the top posts daily into your mailbox!
More from around the web