Influencer Motivation

  • 5 Things You Need to Know About Influencer Engagement in 2015

    … relationship with them. The results of the study show that one of the main motivations for influencers to collaborate with brands is to have greater access to resources, information and experts that enable them to make their content more attractive and, thus, bolster their influence within their own community. The Marketer’s Dilemma: To Pay…

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