Influencer Outreach

    • Stop. Look. Listen. It’s time for an influencer marketing campaign

      By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and depo ...

      {grow}- 16 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 17 readers -
  • How Sharing Your Marketing Expertise Helps Win Customers

    … With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build…

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  • 4-Step Twitter Content Strategy that’s Easy and Really Works

    … of any successful business. So, instead of focusing on getting visitors back to your site, worry about finding the right people to build relationships with. Your goals are to be out there, to make yourself noticed, to get attention, to connect with other people, to engage with your audience and to build influence in your niche. If you prefer…

    Relevancein Social Content- 13 readers -
  • 7 Ideas and Platforms for Effective Content Distribution

    … in three channels– owned, earned and paid. Owned media are the channels owned and controlled by you such as your social media profiles, websites, newsletters and emails. In this article, we will discuss the earned and paid media channels to help you get more visibility for your content in 2016. Photo by Ausgarage Earned Media Earned media occurs when…

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  • How to Connect With Influencers on Social Media

    … Do you want to get the attention of influencers? Looking for ways to connect with them on social media? Building relationships with the right influencers can extend your reach and boost visibility with your target market. In this article you’ll discover how to find and connect with influencers on social media. Discover how to connect…

    Social Media Examinerin Social How To's- 17 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

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  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

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  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 11 readers -
  • Influencer Engagement: the New Digital Gold

    … of influencer marketing. While experience has told me that influencer engagement is a long-term game that requires progressively creating a mutual bond of trust with influencers, I now discover a brand could recruit an army of influencers in just a few hours and create a word-of-mouth campaign in the blink of an eye. Or have I misunderstood…

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  • 5 Things You Need to Know About Influencer Engagement in 2015

    … Published 53 mins ago 52 Brian Solis recently described Digital Influencers as the “new celebrities”. More than just that, influencer engagement is becoming one of the most popular tactics for marketers to strengthen and amplify their brand or product messaging for their audience. But are their strategies really getting results? What…

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  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

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  • The Influencer Journey: From Amplification to Recommendation

    … rave reviews from across the wide world of social media. Okay, now you can open your eyes and stop dreaming because this never happens in the real world. Influencer engagement is far from being an automatic transaction, nor is it managed with a simple phone call. It is based upon a well-designed strategy. It takes a long-term dose of patience…

    Relevancein Social- 9 readers -
  • The Key Metrics of Influencer Marketing

    … Content Marketing, Earned Media, Executive's Corner, Influencer Outreach, Owned Media, Relationship Building Influencer marketing is now reaching maturity and is considered by many brands to be a powerful path to reach a hyper-segmented audience, raise awareness around their own content and, in some cases, even infer purchasing decisions…

    Relevancein Content- 16 readers -
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