Influencer Outreach

    • Influencer Marketing: 3 Ways to Find Influencers in Your Niche

      So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer marketing is and then delve into th ...

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    • B2B Influencer Marketing Done the Right Way

      Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...

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    • How You Can Use Thought Leadership to Market Your Brand

      Content Marketing, Influencer Outreach Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs thought leadership to stand above the competition.

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  • How to Partner with Key Influencers to Sell eBooks Online

    … Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering…

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  • What You Can Learn from these 3 Influencer Marketer Case Studies

    … Demonstrates the Power of Influencer Outreach Prominent influencers will rarely back your brand by themselves. I can count the number of times they took initiative to do so on one hand. Successful influencer campaigns require a strong outreach strategy. There are a number of tools that they can leverage, such as HootSuite. However, it will be a very involved…

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  • What You Need to Know About Influencer Marketing

    … Influencer marketing is a powerful strategy that allows you to expand your online reach, increase brand awareness, and build a strong reputation for your company by allowing outside sources to advocate for your brand. Recent studies have found that influencer marketing has been a successful strategy for a surprising 94% of marketers from various…

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  • Does Influencer Marketing Actually Work?

    … Influencer Outreach, Relationship Building You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results. If, by some chance you’re not familiar…

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  • Want To Increase Conversions And See More Positive Results?

    … Influencer Outreach Well, in marketing that’s pretty much the name of the game. And as you well know, getting customers/potential customers to fill out a form and give their personal information to you is one of the hardest things to do. Let’s face it, you probably hate to do it, so why wouldn’t the people you’re trying to convert feel…

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  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers…

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  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

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  • How Sharing Your Marketing Expertise Helps Win Customers

    … With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build…

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  • 4-Step Twitter Content Strategy that’s Easy and Really Works

    … to have a glimpse that they’re actually producing any results. Another thing that they might share is that… you finally gave up and decided to automate all your tweets. Let me fix that for you. In this post, I’ll be sharing an easy-to-use 4-step Twitter content strategy that really works. Adopting the Right Twitter Mindset Before anything else…

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  • 7 Ideas and Platforms for Effective Content Distribution

    … its members with numerous online and offline channels for content distribution. They create a lot of backlinks to your website that helps with increasing traffic. There are local chambers of commerce that offer free submissions for their events calendars, which can turn out to be a great free resource. Connect with Digital Influencers – Getting…

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  • How to Connect With Influencers on Social Media

    … of these tactics to connect with influencers? What tips can you share? Please share your thoughts in the comments below. Tips for connecting with influencers on social media. Tags: connect with influencer, influencer, influencer marketing, influencer outreach, john hingley …

    Social Media Examinerin Social How To's- 18 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … Published 39 mins ago 27 Influencer outreach is tricky, to say the least. As marketers, most of us aren’t sales people by nature; yet forming reliable connections with influencers requires a cold-calling mindset. You will be ignored, you will be rejected, and you may even be scolded for your outreach. But you must weather the storm…

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  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … not necessarily for game, but instead for the social aspect. So it made sense to expect them to be tuned in to the marketing message on Facebook, as they would already be scrolling on their iPads. Influencer Outreach & Promotion Once you’ve got the time and relevance down, find the influencers who are going to help publicize your content. Who…

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  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

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