Influencer Outreach

  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers…

    {grow}- 18 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … to their audience that they’re providing an authentic opinion despite the post being sponsored. Source: Smart Savvy Living The results of the campaign were impressive with Dixie QuickTakes making $1million in media value and a combined reach of about 77 million. Between 2014 and 2016, the number of blog post reads jumped to 447,900 from 64,223…

    Relevancein How To's- 28 readers -
  • How Sharing Your Marketing Expertise Helps Win Customers

    … With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build…

    Relevance- 18 readers -
  • 4-Step Twitter Content Strategy that’s Easy and Really Works

    … of any successful business. So, instead of focusing on getting visitors back to your site, worry about finding the right people to build relationships with. Your goals are to be out there, to make yourself noticed, to get attention, to connect with other people, to engage with your audience and to build influence in your niche. If you prefer…

    Relevancein Social Content- 20 readers -
  • 7 Ideas and Platforms for Effective Content Distribution

    … in three channels– owned, earned and paid. Owned media are the channels owned and controlled by you such as your social media profiles, websites, newsletters and emails. In this article, we will discuss the earned and paid media channels to help you get more visibility for your content in 2016. Photo by Ausgarage Earned Media Earned media occurs when…

    Relevancein Content- 23 readers -
  • How to Connect With Influencers on Social Media

    … of these tactics to connect with influencers? What tips can you share? Please share your thoughts in the comments below. Tips for connecting with influencers on social media. Tags: connect with influencer, influencer, influencer marketing, influencer outreach, john hingley …

    Social Media Examinerin Social How To's- 18 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … Published 39 mins ago 27 Influencer outreach is tricky, to say the least. As marketers, most of us aren’t sales people by nature; yet forming reliable connections with influencers requires a cold-calling mindset. You will be ignored, you will be rejected, and you may even be scolded for your outreach. But you must weather the storm…

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  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

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  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 19 readers -
  • Influencer Engagement: the New Digital Gold

    … of influencer marketing. While experience has told me that influencer engagement is a long-term game that requires progressively creating a mutual bond of trust with influencers, I now discover a brand could recruit an army of influencers in just a few hours and create a word-of-mouth campaign in the blink of an eye. Or have I misunderstood…

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  • How to Grow Your Facebook Fans Without a Budget

    … without a budget. #1: Guest Curate for Other Pages Curating content for other pages is a great way to network with other people in your industry, while increasing your own visibility and reach. Choose 5 to 10 successful Facebook pages run by companies offering services complementary to yours, since they share your target audience. Your expertise…

    Social Media Examinerin Social Facebook How To's- 39 readers -
  • 5 Things You Need to Know About Influencer Engagement in 2015

    … Published 53 mins ago 52 Brian Solis recently described Digital Influencers as the “new celebrities”. More than just that, influencer engagement is becoming one of the most popular tactics for marketers to strengthen and amplify their brand or product messaging for their audience. But are their strategies really getting results? What…

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  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

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  • The Influencer Journey: From Amplification to Recommendation

    … rave reviews from across the wide world of social media. Okay, now you can open your eyes and stop dreaming because this never happens in the real world. Influencer engagement is far from being an automatic transaction, nor is it managed with a simple phone call. It is based upon a well-designed strategy. It takes a long-term dose of patience…

    Relevancein Social- 15 readers -
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