Influencer Outreach

    • Uncovering your Industry Influencers

      Just a few years ago, if you had mentioned the names Joe Wicks, Zoella and even Grumpy Cat, you might have been met with a blank stare. Indeed, you may not recognize some of these names even now. However, these personalities and many more hold some serious clout on social media. Of course, we’re talking about influencers. You may have heard this term bandied about several times recently.

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  • 9 Reasons Why Content Marketing is Dead, and Influencer Marketing is the Future

    … Why is content marketing no longer the revolutionary trend that it used to be? Now that such a large volume of content is being produced every day, the technique is beginning to lose its charm. Thankfully, influencer marketing is increasingly effective, and quickly becoming the most powerful digital marketing technique. This post will highlight…

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  • B2B Marketing – How to Improve Your Digital Strategy

    … of a deterrent. They had a website! Ta-da! That was then, this is now We’ve all learned a lot since those early days, in fact, we’ve had to learn a whole new marketing language. New terms, new techniques, new outlets (think social media), and just when you think you’ve got the whole thing figured out, wham, someone comes up with a yet another way…

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  • Artificial Intelligence Gets Introduced to Influencer Marketing

    … IZEA just announced the inclusion of artificial intelligence (AI) in its influencer platform. Called ContentMine, this feature helps marketers find, organize and share content produced by influencers through the IZEA platform more easily. This AI feature uses a visual search interface to discover content assets that reside on the influencer…

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  • B2B Influencer Marketing Done the Right Way

    … Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some…

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  • How to Partner with Key Influencers to Sell eBooks Online

    … Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering…

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  • What You Can Learn from these 3 Influencer Marketer Case Studies

    … I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing strategies that are put together by a team of professional content marketers. Over 70% of customers make decisions based off the input of relevant social media influencers and nearly three…

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  • Influencer Marketing: 3 Ways to Find Influencers in Your Niche

    … So you’ve spent time, energy, and money perfecting your product or service, and now it’s time to spread the word. You’ve heard about the power and benefits of influencer marketing — but finding the right influencer for your brand is proving difficult. It’s a common dilemma. In this article, we’ll give you a brief overview of what influencer…

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  • How You Can Use Thought Leadership to Market Your Brand

    … Content Marketing, Influencer Outreach Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs thought leadership to stand above the competition…

    Relevancein Content How To's- 20 readers -
  • What You Need to Know About Influencer Marketing

    … Influencer marketing is a powerful strategy that allows you to expand your online reach, increase brand awareness, and build a strong reputation for your company by allowing outside sources to advocate for your brand. Recent studies have found that influencer marketing has been a successful strategy for a surprising 94% of marketers from various…

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  • Does Influencer Marketing Actually Work?

    … Influencer Outreach, Relationship Building You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results. If, by some chance you’re not familiar…

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  • Want To Increase Conversions And See More Positive Results?

    … Influencer Outreach Well, in marketing that’s pretty much the name of the game. And as you well know, getting customers/potential customers to fill out a form and give their personal information to you is one of the hardest things to do. Let’s face it, you probably hate to do it, so why wouldn’t the people you’re trying to convert feel…

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  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers…

    {grow}- 21 readers -
  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

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  • How Sharing Your Marketing Expertise Helps Win Customers

    … With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build…

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  • 4-Step Twitter Content Strategy that’s Easy and Really Works

    … of any successful business. So, instead of focusing on getting visitors back to your site, worry about finding the right people to build relationships with. Your goals are to be out there, to make yourself noticed, to get attention, to connect with other people, to engage with your audience and to build influence in your niche. If you prefer…

    Relevancein Social Content- 25 readers -