Influencer Outreach

  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 15 readers -
  • How Sharing Your Marketing Expertise Helps Win Customers

    … With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build…

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  • 4-Step Twitter Content Strategy that’s Easy and Really Works

    … Published 1 min ago 2 I know what you’re experiencing. You’ve already tried all the different tactics and strategies you possibly could to gain a loyal following on Twitter and be able to finally use this medium to promote your business. What’s common between most of them is that they require a lot of effort, time and… patience just…

    Relevancein Social Content- 13 readers -
  • 7 Ideas and Platforms for Effective Content Distribution

    … its members with numerous online and offline channels for content distribution. They create a lot of backlinks to your website that helps with increasing traffic. There are local chambers of commerce that offer free submissions for their events calendars, which can turn out to be a great free resource. Connect with Digital Influencers – Getting…

    Relevancein Content- 20 readers -
  • How to Connect With Influencers on Social Media

    … of these tactics to connect with influencers? What tips can you share? Please share your thoughts in the comments below. Tips for connecting with influencers on social media. Tags: connect with influencer, influencer, influencer marketing, influencer outreach, john hingley …

    Social Media Examinerin Social How To's- 16 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … Published 39 mins ago 27 Influencer outreach is tricky, to say the least. As marketers, most of us aren’t sales people by nature; yet forming reliable connections with influencers requires a cold-calling mindset. You will be ignored, you will be rejected, and you may even be scolded for your outreach. But you must weather the storm…

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  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … not necessarily for game, but instead for the social aspect. So it made sense to expect them to be tuned in to the marketing message on Facebook, as they would already be scrolling on their iPads. Influencer Outreach & Promotion Once you’ve got the time and relevance down, find the influencers who are going to help publicize your content. Who…

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  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 10 readers -
  • Influencer Engagement: the New Digital Gold

    … Published 1 min ago 38 If you don’t know where to invest your money in these times of turbulent stock markets, look no further: influence is the new “digital gold” for those who boast it (the famous influencers) and for the increasing number of brands who wish to leverage it. In fact, many people see opportunity in this new type…

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  • 5 Things You Need to Know About Influencer Engagement in 2015

    … Published 53 mins ago 52 Brian Solis recently described Digital Influencers as the “new celebrities”. More than just that, influencer engagement is becoming one of the most popular tactics for marketers to strengthen and amplify their brand or product messaging for their audience. But are their strategies really getting results? What…

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  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

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  • The Influencer Journey: From Amplification to Recommendation

    … rave reviews from across the wide world of social media. Okay, now you can open your eyes and stop dreaming because this never happens in the real world. Influencer engagement is far from being an automatic transaction, nor is it managed with a simple phone call. It is based upon a well-designed strategy. It takes a long-term dose of patience…

    Relevancein Social- 9 readers -
  • The Key Metrics of Influencer Marketing

    … Content Marketing, Earned Media, Executive's Corner, Influencer Outreach, Owned Media, Relationship Building Influencer marketing is now reaching maturity and is considered by many brands to be a powerful path to reach a hyper-segmented audience, raise awareness around their own content and, in some cases, even infer purchasing decisions…

    Relevancein Content- 15 readers -
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