Influencer Outreach

  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    … on YouTube or Instagram — and deposit big money in their pockets. The average celebrity influencer, for instance, makes $75,000 for an Instagram post and $35,000 per paid tweet! But I’m not here to stir the giant pot of influence Kool-Aid. Influence marketing is here, it’s important, and you need to consider how it might fit for you. The purpose…

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  • How Micro-Influencers are Impacting Traditional Marketing

    … marketing campaign? You may have heard of influencer marketing and how effective it can be for earning the trust and loyalty of your audience. Leverage this channel further by making the most of micro-influencers and their ability to form emotional connections with their audience. Who are Micro-Influencers? If you’re not familiar with the term “micro…

    Relevancein How To's- 22 readers -
  • How Sharing Your Marketing Expertise Helps Win Customers

    … With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build…

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  • 4-Step Twitter Content Strategy that’s Easy and Really Works

    … of any successful business. So, instead of focusing on getting visitors back to your site, worry about finding the right people to build relationships with. Your goals are to be out there, to make yourself noticed, to get attention, to connect with other people, to engage with your audience and to build influence in your niche. If you prefer…

    Relevancein Social Content- 13 readers -
  • 7 Ideas and Platforms for Effective Content Distribution

    … its members with numerous online and offline channels for content distribution. They create a lot of backlinks to your website that helps with increasing traffic. There are local chambers of commerce that offer free submissions for their events calendars, which can turn out to be a great free resource. Connect with Digital Influencers – Getting…

    Relevancein Content- 22 readers -
  • How to Connect With Influencers on Social Media

    … of these tactics to connect with influencers? What tips can you share? Please share your thoughts in the comments below. Tips for connecting with influencers on social media. Tags: connect with influencer, influencer, influencer marketing, influencer outreach, john hingley …

    Social Media Examinerin Social How To's- 17 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … Published 39 mins ago 27 Influencer outreach is tricky, to say the least. As marketers, most of us aren’t sales people by nature; yet forming reliable connections with influencers requires a cold-calling mindset. You will be ignored, you will be rejected, and you may even be scolded for your outreach. But you must weather the storm…

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  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … not necessarily for game, but instead for the social aspect. So it made sense to expect them to be tuned in to the marketing message on Facebook, as they would already be scrolling on their iPads. Influencer Outreach & Promotion Once you’ve got the time and relevance down, find the influencers who are going to help publicize your content. Who…

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  • Balancing Quantity and Quality in a Brand Ambassador Program

    … As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown…

    Relevancein Social- 13 readers -
  • Influencer Engagement: the New Digital Gold

    … Published 1 min ago 38 If you don’t know where to invest your money in these times of turbulent stock markets, look no further: influence is the new “digital gold” for those who boast it (the famous influencers) and for the increasing number of brands who wish to leverage it. In fact, many people see opportunity in this new type…

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  • How to Grow Your Facebook Fans Without a Budget

    … without a budget. #1: Guest Curate for Other Pages Curating content for other pages is a great way to network with other people in your industry, while increasing your own visibility and reach. Choose 5 to 10 successful Facebook pages run by companies offering services complementary to yours, since they share your target audience. Your expertise…

    Social Media Examinerin Social Facebook How To's- 35 readers -
  • 5 Things You Need to Know About Influencer Engagement in 2015

    … State of Influencer Engagement report for 2015. Influencer Engagement Is On the Rise Of those surveyed, 84 percent said they expect to launch influencer engagement initiatives in 2015, confirming that this discipline is gaining weight in brands’ strategic marketing and communications plans. And it works: 81 percent of those surveyed considered…

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  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

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  • The Influencer Journey: From Amplification to Recommendation

    … rave reviews from across the wide world of social media. Okay, now you can open your eyes and stop dreaming because this never happens in the real world. Influencer engagement is far from being an automatic transaction, nor is it managed with a simple phone call. It is based upon a well-designed strategy. It takes a long-term dose of patience…

    Relevancein Social- 10 readers -
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