Influencer Relations

  • Why You Need Influencer Relations Marketing Now

    … Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • 4 Ways to Make the Most of Your Influencer Relationships

    … Word of mouth has always been the holy grail for marketers, and this rings even more true in the social media age when good and bad reviews spread like wildfire. Consumers once relied on friends when making purchasing decisions, but they now increasingly look to influencers to help them decide where to spend their hard-earned money, with 49…

    Relevance- 27 readers -
  • Influencer Relations: Steps to Building Media Relationships

    …-mail every so often checking to see how they are (sound familiar? Media relations 101). In the digital age, it’s easy to forget how important face-to-face communication can be, so don’t shy away from asking them to meet for coffee. You may be surprised at how much insight and collaboration can come out of an in-person conversation. …

    ROI Factor Blog- 26 readers -
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