Influencer Relations

  • 4 Ways to Make the Most of Your Influencer Relationships

    … Word of mouth has always been the holy grail for marketers, and this rings even more true in the social media age when good and bad reviews spread like wildfire. Consumers once relied on friends when making purchasing decisions, but they now increasingly look to influencers to help them decide where to spend their hard-earned money, with 49…

    Relevance- 11 readers -
  • Influencer Relations: Steps to Building Media Relationships

    … As the landscape of public relations evolves, it’s important to not avoid but rather adapt and incorporate the newest practices into your PR strategies. Any PR pro knows the impact an “influencer” in a particular industry can have on a brand’s product or service. Influencers have established themselves as an authority in their field and have…

    ROI Factor Blog- 6 readers -
  • A Practical Guide to B2B Marketing with Attitude

    … Published 1 min ago 41 With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics…

    Chad Pollitt/ Relevancein Content- 19 readers -
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