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… worked so well together, Traackr recently became a client of our agency. Wish List: Influencer Content Platform. As the categories of content marketing and influencer marketing software converge, I think we’ll start to see content platforms and planning tools that will integrate better with specialty influencer marketing tools so marketers can…
… tools or services are now leveraging interest and social graphs to help companies find influencers in their space. But identification is only the starting point. Building relationships are important, but what is even more important is building relationships with the right people. Like the Hawks, your brand can create conversation on and offline around common interest topics by just better understanding your customers. …
There are many approaches to influencer relations. Some PR pros cultivate relationships for months online, and others pitch them out of the dark. Having built and advised on influencer campaigns for the better part of a decade for brands like Google, the American Red Cross and Vocus, I have learned a thing or two about this delicate practice.