Influencers

    • What do we mean when we talk about influence?

      This year’s Affiliate Summit Europe took place at the InterContinental Hotel, O2. The two day event was packed with knowledge sharing seminars and industry networking opportunities. On the second day of the event EMEA Managing Director Helen Southgate shared her thoughts on what we mean by influence. In her session she discussed the rise o ...

      Acceleration Partners- 18 readers -
    • Brands need to stop the insanity and invest in true influence

      By Avtar Ram Singh, {grow} Contributing Columnist Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. It’s also becoming confusing and controversial. A brilliant piece of journalism from The New York Times cast some light on the rise of social media bots and the inflated fo ...

      {grow}- 7 readers -
    • Valentine’s Day Commerce Statistics

      Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with nearly two-thirds of Valentine’s Day shoppers waiting until the last week to make their purchase Tweet This!. And purchase they will! 53.9% of Americans are going to celebrate this year and on average, they’ll spend $136.

      Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How the Big Media Companies Are Winning at Social Video

    … Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media…

    ReelSEOin Facebook How To's YouTube- 15 readers -
  • 5 of the Best Branded Instagram Videos of 2017

    …, Instagram is vigourously bolstering its video encoding process in anticipation. The Facebook-owned site already has an active user base of around 800M per month, adding an extra 200M in 2017. In terms of branded or sponsored content on Instagram, many companies are regularly using the site as part of a multi-platform video strategy, creating highly…

    Carla Marshall/ ReelSEOin Social Facebook- 12 readers -
  • Get the Latest Insights and Trends for Online Video [Exclusive Report]

    … is generating views and engagement across the main social video platforms, videos related to food and drink continue to attract huge audiences. Compared to Q3 2016, food and drink video views grew by 30% on Facebook, and 140% on YouTube during the last quarter. On Facebook, the majority of food related views are generated by creators that primarily only…

    Carla Marshall/ ReelSEOin YouTube- 24 readers -
  • #180: 7 Ways I’ve Collaborated with Friends & Influencers to Increase Profits

    … Biggest Takeaways You Don’t Want to Miss: On today’s episode I’m going to walk you through seven collaborations that I’ve done over the years that range from my very first time collaborating, and even feeling a little shy (but learning so much!) all the way to collaborations with some of the biggest names in online […] The post #180: 7 Ways I’ve…

    Amy Porterfield- 15 readers -
  • Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

    … with more ads. While this fairytale comparison may seem like an exaggeration, Tubular’s recent ‘State of Online Video report for Q2 of 2017’ has revealed some important observations into the role sponsored content (also known as branded content) has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many…

    ReelSEOin Social Content YouTube- 23 readers -
  • The Many Faces of #E32017: Sponsored, Live, and Official Video

    … the premiere gaming expo of the year and is known by many gamers and influencers in the gaming community attracting over 50,000 attendees each year (and growing). E3 provides a platform for publishers to increase the anticipation of their upcoming releases by releasing official game trailers, partnering with gaming influencers via sponsored content…

    ReelSEOin YouTube- 24 readers -
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