• 5 Deadly Myths About Influencer Marketing

      Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to. But influencer marketing is timeless.

      AllTwitterin Social Mobile Content- 17 readers -
    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • What Makes a Great Influencer Post?

    … There is a science to creating a great influencer marketing post. It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them. It’s perfectly fine to give them…

    AllTwitterin Social SEO Google- 6 readers -
  • Is Toxic Social Media Destroying Your Brand?

    …. Connect with journalists and give them a real story. Keep a close eye on social media sentiment, and respond to every brand mention, good or bad. Identify and connect with influencers who talk about your brand. Tell them the story. Send cookies. Everybody loves cookies. Go on the Trump offensive, like Ford did on the same issue: Understand…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal…

    AllTwitterin Social Content- 8 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat. In August, Instagram debuted Stories, a feature that allows users to take and post photos and videos that disappear in 24 hours. Users can add text, draw and insert emojis into their pics. If that sounds familiar…

    AllTwitterin Social- 12 readers -
  • Why Aren’t Your Visitors Sharing Your Post on Social Media

    … in the room. Simply put, you cannot have enough engagement if you are not reaching a large audience with your message. That is why you should focus first on the methods to expand your social reach. A proven strategy is to create your social media group or join an existing one in your particular niche. Consider your target audience to determine the social…

    The Blog Heraldin Social- 7 readers -
  • Seven influencer marketing strategies that work

    … As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized. We’re seeing marketplaces auctioning off influencers with the largest following to the highest bidder. And networks “matching” brands with any influencer they have available. This commoditization eliminates the human matchmaking element. Taking…

    Search Engine Watch- 13 readers -
  • Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

    I GOT LOST PLAYING POKEMON GO!! ► Subscribe and join TeamTDM! :: ► PREORDER MY NEW BOOK HERE :: ► Follow Me on Twitter :: ► Previous Video :: Today, we being our brand new Pokemon GO Adventure!! Explore the REAL WORLD which is now inhabited with many different Pokemon.

    ReelSEOin Content YouTube- 8 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers. Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation…

    AllTwitterin Social YouTube- 13 readers -
  • 7 Video Marketing Hacks for Social Media

    …, or, in other words, as much engagement as possible. This means you need to put your video in front of the right people, the influencers who can do all of the legwork for and get your content seen by the masses. As such, video seeding has become crucial to social media success, ensuring that your output gets the coverage it deserves via blogger outreach…

    Inside Facebookin Facebook Twitter YouTube- 12 readers -
  • When Social Networking Isn’t Enough

    … to produce stories, music, books and even short films. Don’t limit yourself: Whatever you need, there’s a place online to find it–and sometimes that place is social media. But more often than not, connections made there are built over time, with thought and effort put into attracting specific influencers you hope to reach. And there’s never a guarantee…

    Mary C. Long/ AllTwitterin Social Facebook Twitter- 12 readers -
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