• 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
    • Social Media Is Finally Growing Up

      Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media.

      AllTwitterin Social Facebook Twitter- 32 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    …). In your assessments, make sure you look at how the importance of data has played in to the platform’s development. Break the ROI myths: Many marketers struggle to prove ROI because of myths that declare that social impact is unmeasurable. This is not true. You can use data to track consumer behavior that proves the value of social. For example…

    AllFacebookin Social Facebook Twitter- 26 readers -
  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    …. By carefully considering who will send the message and how you’ll present the information, you can deliver personalized and engaging content directly to an interested audience. Making it personal You certainly could send a DM from your company’s Twitter handle, but there are times when it might be better to adopt a more personal tack. Sending DMs from…

    AllTwitterin Social Twitter How To's- 12 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool…

    AllTwitterin Social- 13 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    In trying to make sense of how influencer marketing will evolve over the next year, one of the most intriguing insights could be found in considering the new, highly elusive items that people across the U.S. are dying to get their hands on this holiday season: Snapchat Spectacles. Since early November, marketers have watched in awe as Snap Inc.

    AllFacebook- 25 readers -
  • How You Can Use Genuine Product Reviews to Market Your Business

    … with industry influencers and bloggers: There’s nothing wrong with on-site reviews, but the real value is found in reviews that are posted on third-party websites. Aside from basic industry review sites–or big ecommerce platforms like Amazon–you should be targeting industry influencers. This includes bloggers and social media personalities. Take…

    AllFacebookin Social Facebook How To's- 16 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations. Bloglovin, a media platform that connects consumers with their favorite influencers…

    Inside Facebookin Social Facebook- 16 readers -
  • Branded Content & Online Video: Top Takeaways from Three Industry Leaders

    … in online video. Erin Wayne from the popular YouTube gaming channel, Aureylian, Andy Lunique, Influencer Strategist at Microsoft and John Newlin, Solution Director at Twitch, gave their take on what to look out for when integrating branded content into your online video strategy. We’ll explore some of the key takeaways from the panel, who offered a 360º…

    ReelSEOin Content YouTube- 10 readers -
  • 10 Email Marketing Blogs You Should Bookmark

    … In the spring, we shared a list of 10 Email Marketing Influencers to Follow on Twitter. In that post, we noted that “’sharing and influencing’ is part of the DNA of our culture;” fundamentally, it’s what email marketing is all about. As the amount of information our colleagues share on Twitter vividly demonstrates, that commitment to sharing…

    Movable Ink Blogin EMail- 19 readers -
  • Can Technology Predict the Next Social Media Superstar?

    … algorithms. Simply put, similar to predicting any other component of social media user behavior, continued research in the field will undoubtedly result in a “secret sauce” that will allow us to determine who the stars of tomorrow will be. The idea of a future where social celebrities can be anticipated has the potential to disrupt many industries…

    AllTwitterin Social Facebook YouTube- 11 readers -
  • LinkedIn Names Top Influencers of 2016

    … By David Cohen on Dec. 12, 2016 - 3:05 PM Allianz chief economic advisor Mohamed El-Erian was named LinkedIn’s top influencer of 2016. LinkedIn said of El-Erian: There’s a reason El-Erian is at the top of this list: His incisive commentary on the global economy, financial markets and monetary policies–not to mention his short-form updates…

    David Cohen/ Inside Facebook- 12 readers -
Get the top posts daily into your mailbox!
More from around the web