Influencers And Social Media

  • Censor Your Instagram Comments with New Feature

    … If you have thin skin and are easily offended, or your feelings get hurt when people say mean things, the internet might not be the place for you. Instagram, however, is taking a step toward reducing the amount of ‘inappropriate’ content that you will see on comments on your feed. Effective immediately, they have released a new filter…

    Michael Levanduski/ Performance Marketing Insiderin Social- 19 readers -
  • Mobile App Installs Overtake Facebook and Instagram

    … to be downloaded and integrated into people’s daily routines.” Of the app install ad segment, gaming aps make up 61% of all the ad spend. Gaming is huge on smart phones and tablets, so this is really no surprise at all. All of this data comes from Kenshoo’s study that looked at global ad spend based on a sampling of more than 25 billion ad impressions, more than 250 million clicks, and over $100 million worth of social spend. The report can be seen HERE. Brought to you by Pace Lattin …

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 18 readers -
  • Blab Unexpectedly Shuts Down

    …, only Twitch has gotten it right with live streaming video games.” The program was used by quite a few people to bring up to four individuals together for a live video chat. It was very popular for marketers who used it along with social media to live stream out a conference type call. Many people are upset that the company is shutting everything…

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Tinder Launches New Group Feature – Tinder Social

    … Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends to connect with other groups and make plans to meet for the night for a group activity. Tinder founder and CEO, Sean Rad. (Image Credit: Forbes) “Tinder Social is designed…

    Performance Marketing Insiderin Social Facebook- 36 readers -
  • What is Social Media Influence Worth?

    … Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies. They have recently conducted an extensive survey looking at just how effective social media marketing is compared to a variety of other options. The results show that social media is providing…

    Michael Levanduski/ Performance Marketing Insiderin Social- 9 readers -
  • Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

    … to the U.S. Olympic Committee (USOC) by January 27, 2016, detailing their marketing campaign plans to ensure their executions did not infringe on Olympics copyrights. Ad campaigns also had to be launched by March 27 in order to comply with the new guidelines. Michael Phelps has a long-term sponsorship deal with Under Armour, a non-official Olympic sponsor…

    Performance Marketing Insider- 23 readers -
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