Influential Content Marketers

  • 7 Stolen Content Marketing Ideas You Can Use Today

    … In 2013, Joe Pulizzi published a popular post called 8 Remarkable (and Stolen) Content Marketing Ideas. In it, he shared his favorite ideas from others in the content marketing space. While those original “stolen” ideas are definitely worth revisiting, here are seven more from 2015 that came from blog posts and Content Marketing World speakers…

    Michele Linn/ Content Marketing Institutein Content- 27 readers -
  • 12+ Ways to Use Web Analytics for Better Content Marketing

    Bounce rates, referring links, time on site, page views – the availability of data about your website visitors can astound even the best content marketer. How do you know what data is important to your content marketing and how do you turn it into a treasure trove for your content marketing success? Some of the experts presenting at Content Marketing World offer their tips on ...

    Ann Gynn/ Content Marketing Institute- 24 readers -
  • How to Grow Your Subscribers: 19 Experts Weigh In

    …. Thankfully, our Content Marketing World presenters can offer some tips. Step it up Creating good and frequent posts is the No. 1 thing you can do to grow any subscriber base. After that, it is important to test sign-ups like any other conversion metric. Focus on how you can show visitors the value of your newsletter and test different ways of communicating…

    Ann Gynn/ Content Marketing Institutein How To's- 10 readers -
  • 17+ Content Marketing Revelations from 2015

    …. And it better be personalized, engaging (based on what they do, not just who they are), and insightful. We, as content marketers, have also flooded our own marketplaces. Quality, relevance, and memorable become the differentiators. Jeannine Rossignol, vice president, global marketing for large enterprise operations, Xerox Corporation | @j9rossignol Events…

    Ann Gynn/ Content Marketing Institutein Content- 24 readers -
  • Rebecca Lieb Shares Her Path to the Digital Era

    … The content marketing industry is made up of professionals from all walks of life and varied backgrounds. It’s an element of our industry that keeps it fresh and exciting. In this episode of The Pivot, Todd Wheatland sits down with the fascinating and multi-talented Rebecca Lieb, Industry Analyst, Altimeter Group. Her journey into content…

    Pamela Muldoon/ Content Marketing Institute- 11 readers -
  • The Pivot: Tim Washer Laughs on the Way to Cisco

    … Not many podcast interviews happen at 30,000 feet, but in this episode of The Pivot, that is exactly what host Todd Wheatland accomplishes. On a flight from Los Angeles to Sydney, Todd uses the time to sit down with the funny and talented Tim Washer, Cisco Senior Marketing Manager, who shares his journey as a comedy writer and video content…

    Pamela Muldoon/ Content Marketing Institute- 12 readers -
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