Influential Content Marketers

  • 7 Stolen Content Marketing Ideas You Can Use Today

    … in the marketing world. As users, many of us hate them, but as marketers, we love them because they work. But, as Aaron pointed out in his wildly popular post on 11 email sign-up strategies, there are many types of pop-ups to consider. RECOMMENDED FOR YOU: 13 Ways to Get More Opt-Ins From Your Content Create a core content strategy statement Stolen from…

    Michele Linn/ Content Marketing Institutein Content- 29 readers -
  • 12+ Ways to Use Web Analytics for Better Content Marketing

    … | @FeldmanCreative RECOMMENDED FOR YOU: How Marketers Can Take Data-Driven Content Creation to the Next Level Take a long-range view Some people get in the habit of checking analytics every day, but it’s hard to spot trends that way and easy to make knee-jerk decisions. We look at our data once a month and record it on a spreadsheet so we can easily see how…

    Ann Gynn/ Content Marketing Institutein Content- 26 readers -
  • How to Grow Your Subscribers: 19 Experts Weigh In

    … What organization doesn’t want a loyal following? As Joe Pulizzi says, “If you build engaged audience members who devour your content, and thus, trust and like you, they will begin to change their behavior. They will stay longer as customers. Or they will buy more. Or they will close faster …” Building a strong and growing subscriber base takes…

    Ann Gynn/ Content Marketing Institutein How To's- 13 readers -
  • 17+ Content Marketing Revelations from 2015

    … breed content There seems to have been a recent, industry-wide shift to an emphasis on events. Events are a great place to gather content – before, during, and afterward. For example, you can promote an event beforehand through social media and blog posts; an audience can tweet during an event (and perhaps the event is live-streamed, which is useful…

    Ann Gynn/ Content Marketing Institutein Content- 27 readers -
  • Rebecca Lieb Shares Her Path to the Digital Era

    … The content marketing industry is made up of professionals from all walks of life and varied backgrounds. It’s an element of our industry that keeps it fresh and exciting. In this episode of The Pivot, Todd Wheatland sits down with the fascinating and multi-talented Rebecca Lieb, Industry Analyst, Altimeter Group. Her journey into content…

    Pamela Muldoon/ Content Marketing Institute- 12 readers -
  • The Pivot: Tim Washer Laughs on the Way to Cisco

    … and benefits as well as fulfilling his desire to write and entertain. He joined IBM as a speech writer and in one of his first opportunities suggested a comedy video instead of a joke. He pulled it off, the audience loved it, and Tim found he could work in corporate and be funny. Content marketers should do improv Tim’s diverse background as both…

    Pamela Muldoon/ Content Marketing Institute- 13 readers -
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