Influential Content Marketers

  • 7 Stolen Content Marketing Ideas You Can Use Today

    … in the marketing world. As users, many of us hate them, but as marketers, we love them because they work. But, as Aaron pointed out in his wildly popular post on 11 email sign-up strategies, there are many types of pop-ups to consider. RECOMMENDED FOR YOU: 13 Ways to Get More Opt-Ins From Your Content Create a core content strategy statement Stolen from…

    Michele Linn/ Content Marketing Institutein Content- 40 readers -
  • 12+ Ways to Use Web Analytics for Better Content Marketing

    … Marketing World offer their tips on how to use Google Analytics (or any web-data measurement system) so you can make informed decisions instead of wading in analysis paralysis. Don’t let them leave, show the way We like looking at pages with high page views that also have high exit or bounce rates. It shows us that the article is probably valuable…

    Ann Gynn/ Content Marketing Institutein Content- 36 readers -
  • How to Grow Your Subscribers: 19 Experts Weigh In

    … years, I’ve networked with the leaders in online marketing and content marketers whom I most admire and offered to write for their blogs. It’s been a key to the growth of my subscriber base and growth in every way. The days (and weeks following) that one of my posts appears on a site like Content Marketing Institute or one of the others, traffic…

    Ann Gynn/ Content Marketing Institutein How To's- 27 readers -
  • 17+ Content Marketing Revelations from 2015

    …. And it better be personalized, engaging (based on what they do, not just who they are), and insightful. We, as content marketers, have also flooded our own marketplaces. Quality, relevance, and memorable become the differentiators. Jeannine Rossignol, vice president, global marketing for large enterprise operations, Xerox Corporation | @j9rossignol Events…

    Ann Gynn/ Content Marketing Institutein Content- 38 readers -
  • Rebecca Lieb Shares Her Path to the Digital Era

    … The content marketing industry is made up of professionals from all walks of life and varied backgrounds. It’s an element of our industry that keeps it fresh and exciting. In this episode of The Pivot, Todd Wheatland sits down with the fascinating and multi-talented Rebecca Lieb, Industry Analyst, Altimeter Group. Her journey into content…

    Pamela Muldoon/ Content Marketing Institute- 14 readers -
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