Infogroup

Infogroup is a data and marketing services company that provides products and services to generate sales leads, find new customers, and develop direct mail, email and telemarketing campaigns. It is based in Papillion, Nebraska, employs 1,900 people and operates in 9 countries.
Posts about Infogroup
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 19 readers -
  • Openings and New Hires at YP, RetailNext and TigerPistol

    … and CEO. Yodle Exec Joins Media And Tech Provider Intersection Yodle’s SVP of Marketing Dafna Sarnoff has left her post to join Intersection as CMO. This move does not come as a surprise since Web.com recently acquired Yodle. Before Intersection and Yodle, Sarnoff was a vice president at Wolters Kluwer and vice president at American Express…

    Geoff Michener/ Street Fight- 23 readers -
  • The Price of Free Listings

    … their services to offer a variety of local digital marketing services. Many providers now also offer some variety of store locator software and basic Google My Business bulk management. Yext recently rolled out a store locator product for iOS’ new Spotlight Search and an in-store beacon service called Xone. Brandify is offering “Local Advertising…

    Andrew Shotland/ Street Fightin Google- 25 readers -
  • 7 Ways Merchants Can Help Shoppers Find Their Stores

    … Nearly 9-in-10 consumers with mobile devices said they planned to use their smartphones and tablets to find stores while holiday shopping this year, leaving many merchants to wonder whether the right information is actually showing up when mobile users search for their stores. According to a report by Infogroup, half of consumers have looked…

    Stephanie Miles/ Street Fightin SEO- 13 readers -
  • Getting Down to the Basics of Local Search Marketing

    … sites to ensure your accurate, complete profile is consistently represented on all the sites consumers might visit or search engines might index. List with aggregators like Infogroup and Factual who license data to search sites, mobile apps, and GPS providers, to reinforce and expand on direct citation building. Create engaging content to stand out…

    Damian Rollison/ Street Fightin Google- 21 readers -
  • How Large Multi-Location Businesses Can Dominate In Local Search

    … Map. Embed your business’s Google Local Map and not just a generic Google Map with your address. Photos. Use photos to differentiate your listing, increase engagement, and encourage interaction. Local landing pages with no photos generally have a much higher bounce rate. Use a storefront photo as well as interior photos if possible. For more…

    Search Engine Landin SEO Google How To's- 39 readers -
  • Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide acr ...

    Jon Schepke/ Search Engine Watch- 11 readers -
  • Openings and New Hires at Lee, ShopKeep, Yext and SalesPredict

    … hired Steve Cakebread as its new CFO, Cakebread’s former high profile stints include: AutoDesk, Salesforce and Pandora. New York City based Yext is a SaaS model that allows marketers to manage local digital content through its GeoMarketing Cloud. Steve is joining to help the company grow its revenue and operations and navigate its international…

    Kelly Benish/ Street Fightin SEO Twitter- 25 readers -
  • How Convenience Stores Can Use SEO to Increase Sales

    … in directory syndication and search engine listing management. SEARCH ENGINE LISTINGS The three biggest search engines — Google, Yahoo! and Bing — all have their own, unique local listing opportunity for businesses. Claiming a listing on each of these sites can improve local visibility for businesses when users conduct local searches. Tip 1: Claim All…

    ZOG Digital Blogin SEO Google Twitter How To's- 8 readers -
  • How To Get A Medical Marijuana Dispensary Into Google Places

    … and you'll see that they are clearly optimizing it for all sorts of medical marijuana queries via targeted title tags, internal link anchor text, relevant content, etc. If you want to rank in Local, it doesn't hurt if you are a subject matter expert. Data Aggregators Get your data into/updated in the main data aggregators: InfoGroup, Axciom, Neustar…

    Andrew Shotland/ Search Engine Landin Google- 19 readers -
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