Infogroup

Infogroup is a data and marketing services company that provides products and services to generate sales leads, find new customers, and develop direct mail, email and telemarketing campaigns. It is based in Papillion, Nebraska, employs 1,900 people and operates in 9 countries.
Posts about Infogroup
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 17 readers -
  • Openings and New Hires at YP, RetailNext and TigerPistol

    …. InfoGroup Hires Digital Agency Lead Data and marketing company InfoGroup has brought on Melissa Kline as Director of Digital Services for its full-service agency focused on small and mid-size businesses. Most recently, Kline was an account manager at Yahoo. Prior to Yahoo, she served in sales leadership roles at Caesars Entertainment Corporation and Hotel…

    Geoff Michener/ Street Fight- 23 readers -
  • The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 24 readers -
  • 7 Ways Merchants Can Help Shoppers Find Their Stores

    … Nearly 9-in-10 consumers with mobile devices said they planned to use their smartphones and tablets to find stores while holiday shopping this year, leaving many merchants to wonder whether the right information is actually showing up when mobile users search for their stores. According to a report by Infogroup, half of consumers have looked…

    Stephanie Miles/ Street Fightin SEO- 12 readers -
  • Getting Down to the Basics of Local Search Marketing

    … search is accessible to all. Damian Rollison is vice president of product and technology at Universal Business Listing, a company dedicated to promoting online visibility for local businesses. He holds degrees from University of California, Berkeley and the University of Virginia, where he worked at the Institute for Advanced Technology in the Humanities. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 21 readers -
  • Introducing the Local Marketing Adoption Curve

    … and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. You should also distribute data to aggregators, including Acxiom, Neustar (i.e. Localeze), Factual, and Infogroup. With clean, accurate data being pushed out to the entire ecosystem, you will ensure continued data health…

    Jon Schepke/ Search Engine Watchin Social Google- 10 readers -
  • Openings and New Hires at Lee, ShopKeep, Yext and SalesPredict

    … expansion. Former Infogroup licensing exec Tim Blaquiere has also recently come on board at the geomarketing firm as its VP of strategic partnerships. The company recently raised $50 million in Series F financing and plans to spend the new money on continued research and development, and on expansion into many other English-speaking countries later…

    Kelly Benish/ Street Fightin SEO Twitter- 24 readers -
  • How Convenience Stores Can Use SEO to Increase Sales

    … By Thomas Stern, ZOG Digital Ninety-seven percent of consumers do research online before shopping locally, according to research by BIA/Kelsey. The same study showed that almost half of consumers use Internet Yellow Pages and other similar online directories to find stores before purchasing local goods or services. For convenience stores…

    ZOG Digital Blogin SEO Google Twitter How To's- 5 readers -
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