An infomercial is a form of television commercial, which generally includes a phone number or website. Long-form infomercials are typically between 15 and (more commonly) 30 minutes in length. Sometimes shorter commercials are erroneously called infomercials (30 to 120 seconds in length with a call-to-action). This work is generally known as "DRTV Spots" or "Short Form DRTV". Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters.
Posts about Infomercials
  • These 3 Ethical Advertising Notions are Archaic

    …. Those values are as follows: Respect the integrity of truth, and do not deceive. Respect the dignity of each person. Do not exploit human weakness, such as lust, vanity, envy, and greed. Respect social responsibilities. Do not promote consumption as a way of life. Act in a manner designed to benefit the ecology. Before addressing these…

    Kevin Klein/ PPC Hero- 9 readers -
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