Infomercials

An infomercial is a form of television commercial, which generally includes a phone number or website. Long-form infomercials are typically between 15 and (more commonly) 30 minutes in length. Sometimes shorter commercials are erroneously called infomercials (30 to 120 seconds in length with a call-to-action). This work is generally known as "DRTV Spots" or "Short Form DRTV". Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters.
Posts about Infomercials
  • These 3 Ethical Advertising Notions are Archaic

    … is extremely limited. It’s tough to say what you want to say in 95 total characters of non-URL text. 1. What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. Vilhjalmur Stefansson Let’s return to that first golden rule of ethical…

    Kevin Klein/ PPC Hero- 8 readers -
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