Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … what is the one thing you want them to remember about you when they leave? There are many things that make your institution unique and appealing, so it can be difficult to focus on a single aspect of who you are, but it’s better to make a bold statement than to dilute your message with a glut of information. New School’s Open Campus defines itself…

    ROI Factor Blog- 30 readers -
  • The Advantages of Building a User Persona

    … can greatly benefit your brand. Utilizing a user persona can greatly benefit your brand in reaching the ideal target audience. What is a User Persona? User personas are fictitious users that are constructed using sample data that is collected from actual users. User personas can also be arranged by creative strategists assigned to correctly…

    Austin Paley/ ROI Factor Blog- 26 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 22 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 35 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 20 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 17 readers -
  • The Complete Guide to Mobile App UX Design and Development

    … taking steps to optimize the platform for touch rather than a mouse. You want to limit the amount of hand movements and actions a user has to go through in order to accomplish a task or find information. You also want to prevent them from having to use two hands at any point in the navigation. Consider this when determining button placement…

    ROI Factor Blog- 19 readers -
  • Optimising Website URLs for SEO and Usability

    … Category URLs First of all we’ll need to rely on our keyword research to see what types of keywords people use to search for this sort of safety boot. A quick search using Google’s Keyword Planner reveals that ‘safety boots’ is popular, but not as popular as ‘work boots’. However, ‘work boots’ has a strong seasonal element, whereas ‘safety boot…

    Barry Adams/ State of Digitalin SEO- 36 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 14 readers -
  • How to Create an Emergency Alert System For Any Website

    …. When your audience is looking for more information about something related to your business, they’re going to visit your website as their first source of information to get answers. To highlight this concept, consider this example: If you have a store that is closed due to a snowstorm, communicating to people that you will not be open is necessary…

    ROI Factor Blogin How To's- 13 readers -
  • Do You Know How To Be Effective At Online Marketing?

    …? Content? Information architecture? Personas? It has to be one of these, right? After all, these are the buzzwords that set hearts aflutter online. Maybe I’m biased, but this is why I love content strategy, which I have come to call the great clarifier. As Kristina Halvorson has said, content strategy brings to the table the “right questions way…

    Ronell Smith/ AuthorityLabsin Social SEO Twitter How To's- 25 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    … should be unnoticeable. If you own a WordPress site, check out this article on tips to increase WordPress site speed. For other sites you can learn the basics from these 20 Quick Tips to Optimize Page Load Time and Tips to Optimize Mobile Site Speed. #2. Make Site Information Architecture User-Friendly Information architecture is not limited to just…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 23 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … are the best bet. The design should enable visitors to navigate the website with ease. 2) The website has confusing navigation. Information architecture and user experience are key factors in creating a good first impression with users of your website. Hiring an experienced website designer to advise on the best page layout and hierarchy for your…

    Growmapin Social SEO- 18 readers -
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