Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … what is the one thing you want them to remember about you when they leave? There are many things that make your institution unique and appealing, so it can be difficult to focus on a single aspect of who you are, but it’s better to make a bold statement than to dilute your message with a glut of information. New School’s Open Campus defines itself…

    ROI Factor Blog- 28 readers -
  • The Advantages of Building a User Persona

    … of a larger target audience, a high level of detail helps UI designers better understand the personas as real people. This helps you create a baseline about what certain personas will do when confronted with different tasks on your website and make sure that navigation paths, or "user flows," are correctly optimized for users to easily move through your site…

    Austin Paley/ ROI Factor Blog- 24 readers -
  • User Interface: Adding the Human Component to Website Design

    … be reduced, even eliminated if we need to account for the human component if the interface understanding behavioral and sensorial aspects of human beings. Bypassing the human component will only alienate the user and make them abandon the interface.. The human component consists of the following key elements to building an interface which should…

    ROI Factor Blog- 19 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 32 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 20 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 17 readers -
  • The Complete Guide to Mobile App UX Design and Development

    … Designing a mobile app and designing a mobile website can have some overlapping similarities. A lot of the best practices such as usability, cohesiveness, and conciseness are all still incredibly important, and companies should be employing them regardless of the platform they are creating. However, there are still some important design elements…

    ROI Factor Blog- 17 readers -
  • Optimising Website URLs for SEO and Usability

    …-agent: Googlebot Disallow: /*attr=price* In such a case, even when your website allows users to select multiple attributes to filter products by (i.e. faceted navigation), you still have full control over which pages Google can crawl and index, thus reducing crawl waste and preventing index issues. Site Structure and Information Architecture All…

    Barry Adams/ State of Digitalin SEO- 35 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 14 readers -
  • How to Create an Emergency Alert System For Any Website

    …. When your audience is looking for more information about something related to your business, they’re going to visit your website as their first source of information to get answers. To highlight this concept, consider this example: If you have a store that is closed due to a snowstorm, communicating to people that you will not be open is necessary…

    ROI Factor Blogin How To's- 13 readers -
  • Do You Know How To Be Effective At Online Marketing?

    … you’re doing it in the first place. It could very well be that the answer you get saves time, money and a huge investment in resources your team does not have. To see this plan at work, we’ll use a conversation I had recently with an executive coaching client looking to rebrand himself as a thought leader outside the confines of his current company…

    Ronell Smith/ AuthorityLabsin Social SEO Twitter How To's- 23 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    …’ Time Hyperlinks can also serve as an easy navigation options for users, however, some web pages do not distinguish the hyperlinked text with a different color, meaning the user ends up having to use the long route to find something they could have found if they knew there was a link within the text. Here’s a quick summary of the things you can…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 22 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … into the website design and start getting the desired results: Incorporate a Call to Action One of the most successful methods of converting traffic into actual customers is presenting them with an effective call to action (CTA). Each page of a website should have one or more ‘CTAs’ that direct visitors to the next step of the process. Use CTAs to point them…

    Growmapin Social SEO- 17 readers -
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