Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
    • The Advantages of Building a User Persona

      It is extremely important for businesses to connect to their audience when creating an online presence. The creation of a user persona will do just that for your business. If a business just guesses on who their audience is and what their audience wants to hear, they may be completely off-base and lose some customers as a result.

      Austin Paley/ ROI Factor Blog- 13 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 12 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 16 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 17 readers -
  • A-ha! Without a reliable map, visitors get lost

    … as opposed to non-valuable content. – Nick So, Optimization Strategist As a veteran A/B tester, don’t ever discount your gut instinct ― but always test it. A week of A-ha’s This is the last post in our week-long series of ‘A-ha!’ moments. If you missed any of the previous posts, check ’em out here: A-ha! Personalization goes beyond design…

    WiderFunnel- 12 readers -
    Earlier about the same topic:
  • The Complete Guide to Mobile App UX Design and Development

    … taking steps to optimize the platform for touch rather than a mouse. You want to limit the amount of hand movements and actions a user has to go through in order to accomplish a task or find information. You also want to prevent them from having to use two hands at any point in the navigation. Consider this when determining button placement…

    ROI Factor Blog- 14 readers -
  • Optimising Website URLs for SEO and Usability

    … Estimated reading time: 8 minutes, 33 seconds In recent months there have been a few occasions where I’ve had to emphasise the importance of clear, well–structured URLs for websites. As any SEO knows, having the right keywords in the actual URL of a webpage will make that page more relevant, and will help the page rank better in search…

    Barry Adams/ State of Digitalin SEO- 25 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 9 readers -
  • How to Create an Emergency Alert System For Any Website

    …. When your audience is looking for more information about something related to your business, they’re going to visit your website as their first source of information to get answers. To highlight this concept, consider this example: If you have a store that is closed due to a snowstorm, communicating to people that you will not be open is necessary…

    ROI Factor Blogin How To's- 11 readers -
  • Do You Know How To Be Effective At Online Marketing?

    … comes in and starts peppering me with questions. Instead of staying the course and highlighting what I brought to table over a traditional journalism grad, I played to the crowd, starting in about knowing AP style, being an avid reader and studying the reporting style of well-known writers. When the metro editor left the room, the lifestyle editor…

    Ronell Smith/ AuthorityLabsin Social SEO Twitter How To's- 10 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    … should be unnoticeable. If you own a WordPress site, check out this article on tips to increase WordPress site speed. For other sites you can learn the basics from these 20 Quick Tips to Optimize Page Load Time and Tips to Optimize Mobile Site Speed. #2. Make Site Information Architecture User-Friendly Information architecture is not limited to just…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 16 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … are the best bet. The design should enable visitors to navigate the website with ease. 2) The website has confusing navigation. Information architecture and user experience are key factors in creating a good first impression with users of your website. Hiring an experienced website designer to advise on the best page layout and hierarchy for your…

    Growmapin Social SEO- 12 readers -
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