Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … what is the one thing you want them to remember about you when they leave? There are many things that make your institution unique and appealing, so it can be difficult to focus on a single aspect of who you are, but it’s better to make a bold statement than to dilute your message with a glut of information. New School’s Open Campus defines itself…

    ROI Factor Blog- 23 readers -
  • The Advantages of Building a User Persona

    … in lost sales and poor customer engagement, doing your company much more harm than good. There are numerous ways to build a relationship with your brand’s target audience. Creating focus groups and speaking to some individuals in the target audience is an option, but this is a more lengthy and complicated approach. Instead, creating a user persona…

    Austin Paley/ ROI Factor Blog- 18 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 16 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 26 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 17 readers -
  • A-ha! Without a reliable map, visitors get lost

    …A brief introduction One of our more recent clients is an e-commerce site that manufactures and sells weather technology products. When we started out with this client, many of the links on their homepage pointed toward content-heavy pages related to products. During our Explore phase, however, we found that visitors who landed on product…

    WiderFunnel- 14 readers -
  • The Complete Guide to Mobile App UX Design and Development

    … often, or get distract from what the app is actually offering. Battery Life You always want to be considerate of how much your mobile app is going to cost a user in terms of bandwidth. You want to make your app engaging and purposeful, while keeping the design streamlined and simplified. You don’t want your app to eat up the battery life of your…

    ROI Factor Blog- 14 readers -
  • Optimising Website URLs for SEO and Usability

    …-agent: Googlebot Disallow: /*attr=price* In such a case, even when your website allows users to select multiple attributes to filter products by (i.e. faceted navigation), you still have full control over which pages Google can crawl and index, thus reducing crawl waste and preventing index issues. Site Structure and Information Architecture All…

    Barry Adams/ State of Digitalin SEO- 31 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 11 readers -
  • How to Create an Emergency Alert System For Any Website

    In a perfect world, things go right. Every day is sunny, sales are always made and technology never crashes. Unfortunately, we don’t live in a perfect world, and things often go wrong and out of our control. There’s a wide range of emergencies that can present themselves during the course of day for any business, some worse than others, and all of them can leave an immense impa ...

    ROI Factor Blog- 12 readers -
  • Do You Know How To Be Effective At Online Marketing?

    …? Content? Information architecture? Personas? It has to be one of these, right? After all, these are the buzzwords that set hearts aflutter online. Maybe I’m biased, but this is why I love content strategy, which I have come to call the great clarifier. As Kristina Halvorson has said, content strategy brings to the table the “right questions way…

    Ronell Smith/ AuthorityLabsin Social SEO Twitter How To's- 16 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    … things that will enrich their user-experience. So what are these things hindering your site’s usability that typically go unnoticed? #1. Improve Your Site Speed Site loading time is oh so important for both search engines and users. In today’s day and age the average tolerance level of a user of waiting for a home page to load is almost nil. If a site…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 18 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … are the best bet. The design should enable visitors to navigate the website with ease. 2) The website has confusing navigation. Information architecture and user experience are key factors in creating a good first impression with users of your website. Hiring an experienced website designer to advise on the best page layout and hierarchy for your…

    Growmapin Social SEO- 14 readers -
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