Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … what is the one thing you want them to remember about you when they leave? There are many things that make your institution unique and appealing, so it can be difficult to focus on a single aspect of who you are, but it’s better to make a bold statement than to dilute your message with a glut of information. New School’s Open Campus defines itself…

    ROI Factor Blog- 34 readers -
  • The Advantages of Building a User Persona

    … in lost sales and poor customer engagement, doing your company much more harm than good. There are numerous ways to build a relationship with your brand’s target audience. Creating focus groups and speaking to some individuals in the target audience is an option, but this is a more lengthy and complicated approach. Instead, creating a user persona…

    Austin Paley/ ROI Factor Blog- 32 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 22 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 39 readers -
  • Information Architecture: Designing for Search Patterns

    … with stemming algorithm support reducing the results to a base or stemmed form. The search engine is able to index variants (such as plurals, prefixes, and suffixes) of the word and retrieve them, rather than the user needing to enter all variants themselves. Faceted Search Faceted search allows users to navigate and refine a collection…

    ROI Factor Blog- 21 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 17 readers -