Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … The road to conversion for an educational institution is a long one. There are countless factors that will influence whether someone takes an action on the site -- and, depending on which user type we’re talking about, there are likely countless different actions you might want them to take. For the most part this post will focus on what…

    ROI Factor Blog- 34 readers -
  • The Advantages of Building a User Persona

    … of a larger target audience, a high level of detail helps UI designers better understand the personas as real people. This helps you create a baseline about what certain personas will do when confronted with different tasks on your website and make sure that navigation paths, or "user flows," are correctly optimized for users to easily move through your site…

    Austin Paley/ ROI Factor Blog- 29 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 22 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … cycle. Lean UX is constantly validating UX designers’ assumptions in order to build a user-friendly website that provides information, or highlights a product or service. Everything about user experience begins with research and strategy. Prior to creating any wireframes to determine the features of a site or application, we need learn about user…

    ROI Factor Blog- 38 readers -
  • Information Architecture: Designing for Search Patterns

    … with stemming algorithm support reducing the results to a base or stemmed form. The search engine is able to index variants (such as plurals, prefixes, and suffixes) of the word and retrieve them, rather than the user needing to enter all variants themselves. Faceted Search Faceted search allows users to navigate and refine a collection…

    ROI Factor Blog- 21 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 17 readers -