Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … is usually the most important user group an education website needs to satisfy -- prospective students and parents. Of course, an educational institution’s website serves many purposes and users (alumni, current students, and faculty, for example) but those users are already part of your institution and thus are not necessarily considered in the same way…

    ROI Factor Blog- 24 readers -
  • The Advantages of Building a User Persona

    … It is extremely important for businesses to connect to their audience when creating an online presence. The creation of a user persona will do just that for your business. If a business just guesses on who their audience is and what their audience wants to hear, they may be completely off-base and lose some customers as a result. This can result…

    Austin Paley/ ROI Factor Blog- 19 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 17 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 28 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 18 readers -
  • A-ha! Without a reliable map, visitors get lost

    … as opposed to non-valuable content. – Nick So, Optimization Strategist As a veteran A/B tester, don’t ever discount your gut instinct ― but always test it. A week of A-ha’s This is the last post in our week-long series of ‘A-ha!’ moments. If you missed any of the previous posts, check ’em out here: A-ha! Personalization goes beyond design…

    WiderFunnel- 15 readers -
  • The Complete Guide to Mobile App UX Design and Development

    … Designing a mobile app and designing a mobile website can have some overlapping similarities. A lot of the best practices such as usability, cohesiveness, and conciseness are all still incredibly important, and companies should be employing them regardless of the platform they are creating. However, there are still some important design elements…

    ROI Factor Blog- 15 readers -
  • Optimising Website URLs for SEO and Usability

    … Category URLs First of all we’ll need to rely on our keyword research to see what types of keywords people use to search for this sort of safety boot. A quick search using Google’s Keyword Planner reveals that ‘safety boots’ is popular, but not as popular as ‘work boots’. However, ‘work boots’ has a strong seasonal element, whereas ‘safety boot…

    Barry Adams/ State of Digitalin SEO- 33 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 11 readers -
  • How to Create an Emergency Alert System For Any Website

    … or a similar field, take a look at how businesses impacted by the governmental shutdown in 2013 communicated with their stakeholders throughout the entire process. If you’re a university, look to other reputable colleges to see how they react during emergency situations to ensure the safety of their students. When it comes to the design of your alerts…

    ROI Factor Blogin How To's- 12 readers -
  • Do You Know How To Be Effective At Online Marketing?

    …? Content? Information architecture? Personas? It has to be one of these, right? After all, these are the buzzwords that set hearts aflutter online. Maybe I’m biased, but this is why I love content strategy, which I have come to call the great clarifier. As Kristina Halvorson has said, content strategy brings to the table the “right questions way…

    Ronell Smith/ AuthorityLabsin Social SEO Twitter How To's- 17 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    … should be unnoticeable. If you own a WordPress site, check out this article on tips to increase WordPress site speed. For other sites you can learn the basics from these 20 Quick Tips to Optimize Page Load Time and Tips to Optimize Mobile Site Speed. #2. Make Site Information Architecture User-Friendly Information architecture is not limited to just…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 18 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … are the best bet. The design should enable visitors to navigate the website with ease. 2) The website has confusing navigation. Information architecture and user experience are key factors in creating a good first impression with users of your website. Hiring an experienced website designer to advise on the best page layout and hierarchy for your…

    Growmapin Social SEO- 14 readers -
Get the top posts daily into your mailbox!
More from around the web
  • The #1 Reason Leadership Development FailsThe #1 Reason Leadership Development Fails
    Over the years, I’ve observed just about every type of leadership development program on the planet. And the sad thing is, most of them don’t even come close to accomplishing what they were designe...