Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
  • Education Web Design: 7 Elements that Influence Conversions

    … what is the one thing you want them to remember about you when they leave? There are many things that make your institution unique and appealing, so it can be difficult to focus on a single aspect of who you are, but it’s better to make a bold statement than to dilute your message with a glut of information. New School’s Open Campus defines itself…

    ROI Factor Blog- 23 readers -
  • The Advantages of Building a User Persona

    … in lost sales and poor customer engagement, doing your company much more harm than good. There are numerous ways to build a relationship with your brand’s target audience. Creating focus groups and speaking to some individuals in the target audience is an option, but this is a more lengthy and complicated approach. Instead, creating a user persona…

    Austin Paley/ ROI Factor Blog- 17 readers -
  • User Interface: Adding the Human Component to Website Design

    … An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can…

    ROI Factor Blog- 15 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 23 readers -
  • Information Architecture: Designing for Search Patterns

    … with stemming algorithm support reducing the results to a base or stemmed form. The search engine is able to index variants (such as plurals, prefixes, and suffixes) of the word and retrieve them, rather than the user needing to enter all variants themselves. Faceted Search Faceted search allows users to navigate and refine a collection…

    ROI Factor Blog- 17 readers -
  • A-ha! Without a reliable map, visitors get lost

    … as opposed to non-valuable content. – Nick So, Optimization Strategist As a veteran A/B tester, don’t ever discount your gut instinct ― but always test it. A week of A-ha’s This is the last post in our week-long series of ‘A-ha!’ moments. If you missed any of the previous posts, check ’em out here: A-ha! Personalization goes beyond design…

    WiderFunnel- 14 readers -
  • The Complete Guide to Mobile App UX Design and Development

    … taking steps to optimize the platform for touch rather than a mouse. You want to limit the amount of hand movements and actions a user has to go through in order to accomplish a task or find information. You also want to prevent them from having to use two hands at any point in the navigation. Consider this when determining button placement…

    ROI Factor Blog- 14 readers -
  • Optimising Website URLs for SEO and Usability

    …-agent: Googlebot Disallow: /*attr=price* In such a case, even when your website allows users to select multiple attributes to filter products by (i.e. faceted navigation), you still have full control over which pages Google can crawl and index, thus reducing crawl waste and preventing index issues. Site Structure and Information Architecture All…

    Barry Adams/ State of Digitalin SEO- 29 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 10 readers -
  • How to Create an Emergency Alert System For Any Website

    …. When your audience is looking for more information about something related to your business, they’re going to visit your website as their first source of information to get answers. To highlight this concept, consider this example: If you have a store that is closed due to a snowstorm, communicating to people that you will not be open is necessary…

    ROI Factor Blogin How To's- 11 readers -
  • Do You Know How To Be Effective At Online Marketing?

    It’s the biggest impediment to your success. It’s what just about every business struggles with most. It’s likely the No. 1 thing holding back your business. It’s so simple a 5-year-old could solve it, but so easy to miss teams of people with advanced degrees spend countless sums struggling to get over the hurdle.

    Ronell Smith/ AuthorityLabs- 13 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    … things that will enrich their user-experience. So what are these things hindering your site’s usability that typically go unnoticed? #1. Improve Your Site Speed Site loading time is oh so important for both search engines and users. In today’s day and age the average tolerance level of a user of waiting for a home page to load is almost nil. If a site…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 18 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … are the best bet. The design should enable visitors to navigate the website with ease. 2) The website has confusing navigation. Information architecture and user experience are key factors in creating a good first impression with users of your website. Hiring an experienced website designer to advise on the best page layout and hierarchy for your…

    Growmapin Social SEO- 14 readers -
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