Information Architecture

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.The father of information architecture is considered to be Richard Saul Wurman.
Posts about Information Architecture
    • User Interface: Adding the Human Component to Website Design

      An interface will always be something between us as humans, and our final goal. We are not free of the "man in the middle." Depending on how the interface of a website is built, it can considerably delay the completion of the desired task, and ultimately frustrate the person using it. The good news is that this negative aspect of interfaces can be reduced, even eliminated if w ...

      ROI Factor Blog- 10 readers -
  • Lean UX: Capturing User Behavioral Needs and Pain Points

    … When we discuss the creation of an optimal online user experience (UX), there are a number of ways to approach the process. The Lean UX method transforms traditional user experience design to a more efficient process by reducing unnecessary steps to a lightweight process, while focusing on an agile process of building → measuring → learning rapid…

    ROI Factor Blog- 13 readers -
  • Information Architecture: Designing for Search Patterns

    … Each day we are often presented with an enormous, sometimes overwhelming amount of information online. How do we narrow it down to what we are actually interested in, and what is useful to us? Search can help us do exactly this – to figure out what to do, determine where to go and how to find exactly what we want. So how do we design a search…

    ROI Factor Blog- 14 readers -
  • A-ha! Without a reliable map, visitors get lost

    … adjusted the information architecture. Changing the links in variation B to send visitors to higher-converting pages made a huge impact. This validated our original thought that some of the pages on this website weren’t conducive to e-commerce. This test was cool because it gave evidence to that initial gut instinct to bring users to products…

    WiderFunnel- 11 readers -
    Earlier about the same topic:
  • The Complete Guide to Mobile App UX Design and Development

    … that stand out when creating a mobile app. Here are some of the most important design and development features that will create an optimal experience for your users, and continued success for your business. Consider Operating Systems Designing the functionality of a mobile app will largely depend on the operating system you choose to build…

    ROI Factor Blog- 13 readers -
  • Optimising Website URLs for SEO and Usability

    …-agent: Googlebot Disallow: /*attr=price* In such a case, even when your website allows users to select multiple attributes to filter products by (i.e. faceted navigation), you still have full control over which pages Google can crawl and index, thus reducing crawl waste and preventing index issues. Site Structure and Information Architecture All…

    Barry Adams/ State of Digitalin SEO- 23 readers -
  • The Information Architecture Process: Optimizing Usability

    … Creating the best user experience helps build a strong customer base and focuses user attention on your most important conversions. The goal of any project that the Information Architecture team begins is to inform and optimize design and usability. We examine user and business needs at an early stage, and then develop a solution by slowly adding…

    ROI Factor Blog- 8 readers -
  • How to Create an Emergency Alert System For Any Website

    …. When your audience is looking for more information about something related to your business, they’re going to visit your website as their first source of information to get answers. To highlight this concept, consider this example: If you have a store that is closed due to a snowstorm, communicating to people that you will not be open is necessary…

    ROI Factor Blogin How To's- 10 readers -
  • Do You Know How To Be Effective At Online Marketing?

    …? Content? Information architecture? Personas? It has to be one of these, right? After all, these are the buzzwords that set hearts aflutter online. Maybe I’m biased, but this is why I love content strategy, which I have come to call the great clarifier. As Kristina Halvorson has said, content strategy brings to the table the “right questions way…

    Ronell Smith/ AuthorityLabsin Social SEO Twitter How To's- 8 readers -
  • 8 Tips and Tricks to Save Users Time On Your Site

    …’ Time Hyperlinks can also serve as an easy navigation options for users, however, some web pages do not distinguish the hyperlinked text with a different color, meaning the user ends up having to use the long route to find something they could have found if they knew there was a link within the text. Here’s a quick summary of the things you can…

    Divi Fernando/ WooRank Blogin Facebook Twitter- 13 readers -
  • Five Ways to Breathe New Life into Your Website Design

    … into the website design and start getting the desired results: Incorporate a Call to Action One of the most successful methods of converting traffic into actual customers is presenting them with an effective call to action (CTA). Each page of a website should have one or more ‘CTAs’ that direct visitors to the next step of the process. Use CTAs to point them…

    Growmapin Social SEO- 10 readers -
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