Information First Company

  • Every Company Is An Experience Company

    … to get good at experience design and delivery. Those that are great at it tend to grow by exponential word of mouth – think of Google, Facebook, Uber, Airbnb, or Earnest (a new lending company). When marketing becomes experience design, brands win. There’s far more to say about this, including my thesis that “information first” companies win…

    John Battelle's Search Blogin Google Facebook YouTube- 9 readers -