Information First Company

  • Every Company Is An Experience Company

    …, but not what will set a brand apart. Reflecting on my earlier work on brands as media companies, I realize that the word “media” was really a placeholder for “experience.” It’s not that every company should be a media company per se – but rather, that every company must become an experience company. Media is one kind of experience – but for many…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
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