Information Gap Theory

  • 5 Powerful Laws in Psychology That Will Help Improve Your Content

    … with you The Reciprocity Theory, The Social Proof Theory, The Paradox of Choice, The Information Gap Theory and The Baader-Meinhof Phenomenon. The Reciprocity Theory In psychology, the concept of reciprocity is based on a simple principle of returning favors and treating others like they treat us. Since it is recognized as people’s inclination…

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