Information Processing

We could not find enough posts and extended the time frame to look at.
  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … and receptivity to brand messages, and its findings included: Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content. Mobile ad recall was “significantly higher…

    David Cohen/ AllFacebookin Twitter- 10 readers -