Ingredient Branding

  • Stop the “Inside” Campaigns

    … commitment to Intel to make buyers aware of the differences and value of Intel. And that is why these campaigns usually fail. Companies create the logo, then it dies an anonymous death. The technical term for this type of campaign is “ingredient branding”, but name one other campaign that has been half as successful as Intel’s. Go ahead, I’ll wait…

    Daily Conversions- 7 readers -
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