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  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 19 readers -
  • How Small B2B Businesses Can Market on LinkedIn

    … indicators that indicate your brand’s growth through LinkedIn. For more tips on how small business can better utilize LinkedIn, refer to LinkedIn’s Small Business program or follow it on Twitter. Jacob Warwick is a content manager for Honigman Media, a consultancy offering content marketing strategy and content creation services, based in New York. Follow him on Twitter: @JacobWarwick. Image courtesy of rvlsoft / Shutterstock.com. …

    AllFacebookin Social Facebook Twitter How To's- 17 readers -
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