• Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

      Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Cuebiq Angel Investor Joins Company Cuebiq has appointed Michael Della Penna as EVP of Growth and Strategic Partnerships.

      Geoff Michener/ Street Fight- 17 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … of communications. In the data-driven mobile and digital world, old techniques such as print ads or “spray and pray” marketing don’t work anymore. Now, analytics are king. “Everything is measurable,” Heinzinger says. “Everything goes through A/B testing to help us understand what works and what doesn’t. If it’s not working, move on. If it’s working, do more…

    Street Fight- 33 readers -
  • inMarket Launches Ambient Intelligence Platform for Brands

    … Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S. Through a partnership with AMI Entertainment, the maker of digital jukeboxes and video systems used at more…

    Stephanie Miles/ Street Fight- 23 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 19 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark.

    Stephanie Miles/ Street Fight- 11 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    …) is perched the offices of inMarket, hidden behind by an anonymous residential door, at the top of a staircase above the street. Despite the unassuming entrance, inMarket is one of a few beacon companies that is generating cash. Their offices are like a high-tech hobbit’s mansion, a rambling maze of interconnected small rooms, filled with friendly…

    Street Fight- 11 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … otherwise be wasted on an audience that isn’t going to take that next trip. By focusing on being predictive and personal, inMarket is able to reach shoppers at relevant and receptive moments outside of stores, such as when they are likely making their shopping list, and send them contextual engagements that drive them into stores.” (Todd Dipaloa…

    Stephanie Miles/ Street Fight- 18 readers -
  • How Top Marketers Are Curating the In-Store Mobile Experience

    … In 2015, the positive effects of mobile in-store engagement became abundantly clear for marketers. Major brands like Clorox, Energizer and Heineken have successfully embarked on proximity and beacon campaigns that reached shoppers at critical “mobile moments” in the store, driving purchase intent, brand awareness and sales. By targeting these…

    Street Fightin Mobile How To's- 18 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    …] measure physical locations like you do your web properties. Understand the behavioral trends of your customer base, then get granular with demographic and behavioral segmentation.” (Brent Franson, Euclid Analytics) 7. Run a pre-launch campaign. “We have a playbook for launching programs that includes a pre-launch campaign via email, social media…

    Stephanie Miles/ Street Fight- 19 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … is still live. Last year’s “Unwrapped” campaign brought in 7,000 new donors and raised $1.4 million. inMarket, Wells Fargo Bring out Beacons in Support of Zac Brown Band’s Veterans’ Benefit at Wrigley: In another example of trying to “do well by doing good,” beacon platform inMarket expanded the use of its proximity marketing tools from retail…

    Street Fightin EMail- 32 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 14 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … president of insights and analytics. Gough most recently was vice president of media solutions at dunnhumby. Throckmorton was the CRO at Big Cloud Analytics before joining Verve. D.C. Startup Snatches New CRO Washington, D.C. startup Ringio, which provides telephony and call analytics solutions, has hired Brian Zang as chief revenue officer. Most…

    Geoff Michener/ Street Fightin EMail- 13 readers -
  • Beacons Reaching Millennial Moms, But Not Necessarily Motivating Them to Buy

    … A new report from beacon proximity platform inMarket indicates that millennial moms in the U.S are getting the beacon message — literally — with more than 38 percent (or 3.4 million out of 9 million) actively using beacon-enabled apps every month. On one hand, this is a promising statistic for beacon proponents, as it confirms that via beacon…

    Street Fight- 12 readers -
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