• How Advancing Location Tech Can Help Revitalize Retail

    Digital is not the enemy of brick-and-mortar businesses. That was a key message in a Street Fight webinar Thursday, which featured inMarket and the Integer Group. Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket.

    Street Fight- 16 readers -
  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … and Venice Beach, CA. inMarket has raised $2m in venture capital since its founding in 2010. Board Member Appointment at NinthDecimal NinthDecimal has appointed Manish Bhatia to its board of directors. Bhatia brings one of the most successful industry track records of identifying, building and managing successful digital data businesses globally…

    Geoff Michener/ Street Fight- 19 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 44 readers -
  • inMarket Launches Ambient Intelligence Platform for Brands

    … Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S. Through a partnership with AMI Entertainment, the maker of digital jukeboxes and video systems used at more…

    Stephanie Miles/ Street Fight- 27 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 20 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    … Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark. Although social media apps…

    Stephanie Miles/ Street Fightin Mobile- 21 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    … I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part…

    Street Fight- 17 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … otherwise be wasted on an audience that isn’t going to take that next trip. By focusing on being predictive and personal, inMarket is able to reach shoppers at relevant and receptive moments outside of stores, such as when they are likely making their shopping list, and send them contextual engagements that drive them into stores.” (Todd Dipaloa…

    Stephanie Miles/ Street Fight- 21 readers -
  • How Top Marketers Are Curating the In-Store Mobile Experience

    … optimize their mobile banners for Wednesday and Thursday morning when that person is most receptive, and pause messaging on Friday when that person is least receptive. At inMarket, we’ve found that pretargeting (known as Quantum Receptivity) can actually drive an 8% increase in store trips per shopper, and a 14% increase in spending at the store…

    Street Fightin Mobile How To's- 22 readers -
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