Inmarket

  • inMarket Launches Ambient Intelligence Platform for Brands

    … Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S. Through a partnership with AMI Entertainment, the maker of digital jukeboxes and video systems used at more…

    Stephanie Miles/ Street Fight- 21 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 19 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    … Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark. Although social media apps…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    …) is perched the offices of inMarket, hidden behind by an anonymous residential door, at the top of a staircase above the street. Despite the unassuming entrance, inMarket is one of a few beacon companies that is generating cash. Their offices are like a high-tech hobbit’s mansion, a rambling maze of interconnected small rooms, filled with friendly…

    Street Fight- 11 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … otherwise be wasted on an audience that isn’t going to take that next trip. By focusing on being predictive and personal, inMarket is able to reach shoppers at relevant and receptive moments outside of stores, such as when they are likely making their shopping list, and send them contextual engagements that drive them into stores.” (Todd Dipaloa…

    Stephanie Miles/ Street Fight- 17 readers -
  • How Top Marketers Are Curating the In-Store Mobile Experience

    … optimize their mobile banners for Wednesday and Thursday morning when that person is most receptive, and pause messaging on Friday when that person is least receptive. At inMarket, we’ve found that pretargeting (known as Quantum Receptivity) can actually drive an 8% increase in store trips per shopper, and a 14% increase in spending at the store…

    Street Fightin Mobile How To's- 18 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … to capture mobile contact information, which can be used in the future, as long as the customer opts in.” (Linden Ryan Skeens, Thumbvista) 4. Extend messaging to the mobile apps shoppers already use. “Many companies that have tested beacons have had disappointing results because of reach issues. We solve this problem via in-store amplification…

    Stephanie Miles/ Street Fight- 18 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … specialist Placed to serve location-targeted mobile ads to more than 1,000 grocers — and prove that those placements led to physical purchases. Placed’s data indicated the ads helped drive 213,000 in-store visits. The ad-tech provider said the campaign ultimately put Dr Pepper products in 25,000 new households. Monterey Bay Aquarium Navigates…

    Street Fightin EMail- 31 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …, with a growing percentage of shoppers looking to make a decision immediately Retailer fears about showrooming seem to ebbing relative to last year (or retailers are simply resigned to the fact shoppers will be on their phones). There is growing evidence that the smartphone is more friend than foe. The xAd study, for example, indicated 60 percent…

    Street Fightin Mobile- 13 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of customer success. Fundera is a marketplace where business owners can compare offers from financial lenders while having them compete for their business. Digital financial services is another fast-growing area, and the lending market in particular is ripe for disruption. Gimbal Founder Departs Kevin Hunter, co-founder and chief operating officer…

    Geoff Michener/ Street Fightin EMail- 12 readers -
  • Beacons Reaching Millennial Moms, But Not Necessarily Motivating Them to Buy

    … A new report from beacon proximity platform inMarket indicates that millennial moms in the U.S are getting the beacon message — literally — with more than 38 percent (or 3.4 million out of 9 million) actively using beacon-enabled apps every month. On one hand, this is a promising statistic for beacon proponents, as it confirms that via beacon…

    Street Fight- 10 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … place. But with the introduction of the Apple Watch, that dream may have a second chance. Marsh Supermarkets is working with Los Angeles-based startup InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to shopper’s wrists. Shoppers with the Marsh app…

    Steven Jacobs/ Street Fight- 15 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 9 readers -
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