Inmarket

  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 14 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … “R” Us has over 866 U.S. locations and 750 international outlets. Hassan will be charged with global marketing responsibilities and how to help the struggling retail giant. Propel Marketing Hires COO Propel Marketing, provider of digital marketing products and services for local businesses, has brought on Susan Fazelpoor as chief operating…

    Geoff Michener/ Street Fight- 22 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … tests.” inMarket does measure the company’s culture, holding frequent feedback sessions with employees about what it needs to improve. Heinzinger has been with inMarket since the beginning, helping the company launch in 2010. Since then, its growth has accelerated and inMarket now employs about 60 people, a 100% increase over this time last year…

    Street Fight- 37 readers -
  • inMarket Launches Ambient Intelligence Platform for Brands

    … Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S. Through a partnership with AMI Entertainment, the maker of digital jukeboxes and video systems used at more…

    Stephanie Miles/ Street Fight- 27 readers -
  • LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

    … LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ December 16, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Robin Hood Cafe, Amazon Go, Google’s Winter Wonderland, Minute Maid, InMarket, MTA’s Transit Museum Gift Guide / Intersection, Gimbal / Mobile Majority, PlaceIQ, Mall of America, Shelfbucks. …

    Asif Khan/ Street Fight- 20 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    … Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark. Although social media apps…

    Stephanie Miles/ Street Fightin Mobile- 16 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    …) is perched the offices of inMarket, hidden behind by an anonymous residential door, at the top of a staircase above the street. Despite the unassuming entrance, inMarket is one of a few beacon companies that is generating cash. Their offices are like a high-tech hobbit’s mansion, a rambling maze of interconnected small rooms, filled with friendly…

    Street Fight- 15 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … are shoppers ourselves, and there are certain types of information that we would want to see. Based on that, we are able to eliminate a lot of the useless content out there.” (Nevin Jethmalani, Looq) 6. Continuing with offers after consumers move inside. “Birdzi delivers personalized offers via the app and email, including a personalized weekly…

    Stephanie Miles/ Street Fight- 21 readers -
  • How Top Marketers Are Curating the In-Store Mobile Experience

    … optimize their mobile banners for Wednesday and Thursday morning when that person is most receptive, and pause messaging on Friday when that person is least receptive. At inMarket, we’ve found that pretargeting (known as Quantum Receptivity) can actually drive an 8% increase in store trips per shopper, and a 14% increase in spending at the store…

    Street Fightin Mobile How To's- 22 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … on their mobile app and in-store engagement strategy.” (Brian Slettvet, Footmarks) 2. Leverage all the consumer touchpoints. “Retailers getting started with beacon marketing programs need to have a plan for creating awareness and educating shoppers about the benefits of using their mobile app. This means promoting the program across a variety…

    Stephanie Miles/ Street Fight- 24 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … is still live. Last year’s “Unwrapped” campaign brought in 7,000 new donors and raised $1.4 million. inMarket, Wells Fargo Bring out Beacons in Support of Zac Brown Band’s Veterans’ Benefit at Wrigley: In another example of trying to “do well by doing good,” beacon platform inMarket expanded the use of its proximity marketing tools from retail…

    Street Fightin EMail- 42 readers -
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