Inmarket

  • Report: In-Store Shoppers Disengage From Social Apps

    Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark.

    Stephanie Miles/ Street Fight- 9 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    … I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part…

    Street Fight- 9 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … A lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data…

    Stephanie Miles/ Street Fight- 16 readers -
  • How Top Marketers Are Curating the In-Store Mobile Experience

    … optimize their mobile banners for Wednesday and Thursday morning when that person is most receptive, and pause messaging on Friday when that person is least receptive. At inMarket, we’ve found that pretargeting (known as Quantum Receptivity) can actually drive an 8% increase in store trips per shopper, and a 14% increase in spending at the store…

    Street Fightin Mobile How To's- 17 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … with shoppers in-store.” (Rob Murphy, Swirl) 3. Add in-store signage. “In retail, incentives using in-store signage that promotes mobile coupons are the easiest and most universally accepted across the majority of mobile users. For example, ‘Text SAVE20 to 12345 to receive a coupon to save 20 percent on today’s purchase.’ This allows the merchant…

    Stephanie Miles/ Street Fight- 18 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … a 4.69 percent post-click conversion rate — more than three times the national average of 1.43 percent. Charlotte Russe Shoppers Overwhelmingly Opt In to GPShopper’s Push Notifications: In April, San Diego-based young women’s casual clothing chain Charlotte Russe partnered with proximity retail platform GPShopper on building out its online…

    Street Fightin EMail- 28 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 13 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … Lluvia Hernandez as technical analyst for business analytics, underscoring the importance of big data in digital marketing. Hernandez joins Tapad from the New York City Mayor’s Office. Urban Airship Makes Cuts Amid Company Realignment Portland, O.R.-based Urban Airship, announced a reduction of three percent of its workforce, or seven people…

    Geoff Michener/ Street Fightin EMail- 12 readers -
  • Beacons Reaching Millennial Moms, But Not Necessarily Motivating Them to Buy

    … A new report from beacon proximity platform inMarket indicates that millennial moms in the U.S are getting the beacon message — literally — with more than 38 percent (or 3.4 million out of 9 million) actively using beacon-enabled apps every month. On one hand, this is a promising statistic for beacon proponents, as it confirms that via beacon…

    Street Fight- 10 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … place. But with the introduction of the Apple Watch, that dream may have a second chance. Marsh Supermarkets is working with Los Angeles-based startup InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to shopper’s wrists. Shoppers with the Marsh app…

    Steven Jacobs/ Street Fight- 15 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 8 readers -
Get the top posts daily into your mailbox!
More from around the web