Inmobi

InMobi is a performance based mobile ad network backed by Soft Bank and Kleiner Perkins Caufield & Byers. The company was founded in 2007 in India with offices in several countries. InMobi aims at redefining mobile first customer-engagement platform through its suite of products ranging from app distribution & monetization to brand advertisements. With close to 759 million users across 160+ countries, InMobi serves billions of ads daily. With 350+ data scientists, engineers and analysts spread across the globe, InMobi continues to lead the industry in building architecturally superior mobile-first platforms.
Posts about Inmobi
  • Why Is the Simple Buy Button So Hard to Implement?

    …. This is precisely why there’s much to be done behind the scenes to deliver its intended success. Shopping is a wonderful, complex and personal, activity. If done right, the buy button has the potential not only to power shopping, but to enhance the mobile experience for consumers everywhere. Naveen Tewari is the CEO and founder of InMobi. …

    AllTwitterin Social Facebook- 8 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value. AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible…

    AllTwitterin Mobile- 12 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … location into their strategy. I thought Mojiva, InMobi, Jumptap and the other big networks would start following the money into location-based ads and the space would get a lot more competitive. What’s been really surprising is that the four companies that really set themselves apart as the leaders in location were all-purpose built around location. I…

    Steven Jacobs/ Street Fightin Mobile Google- 12 readers -
  • In A First, Mobile Ad Network Offers “Guaranteed Outcomes”

    … differentiate vs. other mobile platforms. InMobi’s Preetham Venkatesh told me last week that guaranteed outcomes are really a floor. “There’s no upside cap,” he said. “We have consistently delivered 2X or 3X over minimums.” The company has developed sophisticated predictive modeling to be able to pull this off. Based on historical data, machine learning…

    Greg Sterling/ Marketing Landin Mobile- 6 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … For the past few months we’ve been writing about how Facebook intended to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following…

    Greg Sterling/ Marketing Landin Social Google Facebook- 15 readers -
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