InMobi is a performance based mobile ad network backed by Soft Bank and Kleiner Perkins Caufield & Byers. The company was founded in 2007 in India with offices in several countries. InMobi aims at redefining mobile first customer-engagement platform through its suite of products ranging from app distribution & monetization to brand advertisements. With close to 759 million users across 160+ countries, InMobi serves billions of ads daily. With 350+ data scientists, engineers and analysts spread across the globe, InMobi continues to lead the industry in building architecturally superior mobile-first platforms.
Posts about Inmobi
  • Why Is the Simple Buy Button So Hard to Implement?

    … the allure of the buy button? Many believe it will help relieve one of the biggest challenges of online shopping, shopping cart abandonment. Millions of products never made the transition from shopping cart to checkout in e-commerce this year. The drop-offs on mobile web are dire, owing primarily to multi-step checkouts. Shopping apps are a viable…

    AllTwitterin Social Facebook- 7 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … see fit, tracking, for instance, the completion time for each level in a level-based title. The goal of the partnership, then, is to help publishers increase their visibility with players, while also increasing user engagement and monetization over time. This is one of many recent partnerships for AppsFlyer. The company announced its partnerships with both deltaDNA and InMobi in December 2014. …

    AllTwitterin Mobile- 11 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … Two years ago this week, Telenav acquired mobile advertising startup Thinknear to help the firm build its location advertising business. Eli Portnoy, the startup’s founder, has spent the intervening time helming Thinknear and further building the Telenav division into a location services powerhouse. Portnoy recently left the company, making…

    Steven Jacobs/ Street Fightin Mobile Google- 11 readers -
  • In A First, Mobile Ad Network Offers “Guaranteed Outcomes”

    … InMobi which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. To my knowledge the program is unique. InMobi is taking on financial risk by saying that it can contractually deliver against…

    Greg Sterling/ Marketing Landin Mobile- 5 readers -
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