Inmobi

InMobi is a performance based mobile ad network backed by Soft Bank and Kleiner Perkins Caufield & Byers. The company was founded in 2007 in India with offices in several countries. InMobi aims at redefining mobile first customer-engagement platform through its suite of products ranging from app distribution & monetization to brand advertisements. With close to 759 million users across 160+ countries, InMobi serves billions of ads daily. With 350+ data scientists, engineers and analysts spread across the globe, InMobi continues to lead the industry in building architecturally superior mobile-first platforms.
Posts about Inmobi
  • Why Is the Simple Buy Button So Hard to Implement?

    … the allure of the buy button? Many believe it will help relieve one of the biggest challenges of online shopping, shopping cart abandonment. Millions of products never made the transition from shopping cart to checkout in e-commerce this year. The drop-offs on mobile web are dire, owing primarily to multi-step checkouts. Shopping apps are a viable…

    AllTwitterin Social Facebook- 9 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process…

    AllTwitterin Mobile- 13 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … Two years ago this week, Telenav acquired mobile advertising startup Thinknear to help the firm build its location advertising business. Eli Portnoy, the startup’s founder, has spent the intervening time helming Thinknear and further building the Telenav division into a location services powerhouse. Portnoy recently left the company, making…

    Steven Jacobs/ Street Fightin Mobile Google- 12 readers -
  • In A First, Mobile Ad Network Offers “Guaranteed Outcomes”

    … selected advertiser goals. Currently the outcomes that are guaranteed include form fills, coupon clips, click-throughs and video completes. Social media likes and shares are coming soon and eventually commerce. Despite heady predictions about the growth of mobile advertising – the MMA has said that it could reach $220 billion globally by the end…

    Greg Sterling/ Marketing Landin Mobile- 6 readers -
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