Inmobi

InMobi is a performance based mobile ad network backed by Soft Bank and Kleiner Perkins Caufield & Byers. The company was founded in 2007 in India with offices in several countries. InMobi aims at redefining mobile first customer-engagement platform through its suite of products ranging from app distribution & monetization to brand advertisements. With close to 759 million users across 160+ countries, InMobi serves billions of ads daily. With 350+ data scientists, engineers and analysts spread across the globe, InMobi continues to lead the industry in building architecturally superior mobile-first platforms.
Posts about Inmobi
  • Why Is the Simple Buy Button So Hard to Implement?

    …. This is precisely why there’s much to be done behind the scenes to deliver its intended success. Shopping is a wonderful, complex and personal, activity. If done right, the buy button has the potential not only to power shopping, but to enhance the mobile experience for consumers everywhere. Naveen Tewari is the CEO and founder of InMobi. …

    AllTwitterin Social Facebook- 10 readers -
  • AppsFlyer Partners with GameAnalytics to Help Developers Engage New Audiences

    … see fit, tracking, for instance, the completion time for each level in a level-based title. The goal of the partnership, then, is to help publishers increase their visibility with players, while also increasing user engagement and monetization over time. This is one of many recent partnerships for AppsFlyer. The company announced its partnerships with both deltaDNA and InMobi in December 2014. …

    AllTwitterin Mobile- 14 readers -
  • What Should Yahoo Do? Buy More Mobile Reach, Revenue

    It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others have made that next to impossible. However one area in which Yahoo still has a significant opportunity is mobile. There too it’s behind others but the market is still developing and new enough for it to grab share.

    Greg Sterling/ Marketing Land- 18 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … location into their strategy. I thought Mojiva, InMobi, Jumptap and the other big networks would start following the money into location-based ads and the space would get a lot more competitive. What’s been really surprising is that the four companies that really set themselves apart as the leaders in location were all-purpose built around location. I…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
  • In A First, Mobile Ad Network Offers “Guaranteed Outcomes”

    … selected advertiser goals. Currently the outcomes that are guaranteed include form fills, coupon clips, click-throughs and video completes. Social media likes and shares are coming soon and eventually commerce. Despite heady predictions about the growth of mobile advertising – the MMA has said that it could reach $220 billion globally by the end…

    Greg Sterling/ Marketing Landin Mobile- 6 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … as well. Facebook acquired Atlas from Microsoft for an estimated $100 million in 2013. Microsoft had bought Atlas as part of a package with its then largest-ever acquisition of aQuantive (for $6 billion) in 2007. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social Google Facebook- 24 readers -
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