Innovation

  • Is this the most powerful #innovation in the history of social media?

    By Mark Schaefer This week marks the tenth anniversary of the use of hashtags to organize thoughts, people, and news across social media. And I believe it is the single most important social media innovation of all time. At first blush, you might think I’ve lost my mind. Hashtags are everywhere, about as profound as a comma or any other punctuation mark, right? But think about it this way.

    {grow}- 18 readers -
  • The 3Q AAAAA Creative Testing Strategy

    … Creative is such a big part of Facebook advertising. Best practice calls for continual testing of new creative. You can think of creative as 80% of the impact of your ad, with the remaining 20% being your copy. However, advertisers don’t always have the resources or bandwidth to rotate in new creative all the time. […] The post The 3Q AAAAA…

    3Q Digital- 13 readers -
  • Connecting to a new podcast on digital transformation

    … of Things: “I think the innovation process can be learned. It’s a matter of curiosity. It’s about imagining, what would you do if you had magic for a moment … to solve something. That’s my approach to solving problems. What would that magic be, and hopefully that turns into IP. It’s not that somebody just starts doing these things. You can innovate…

    {grow}- 22 readers -
  • Hootsuite named as a leader in The Forrester Wave™

    … Forrester recently conducted an independent evaluation of enterprise social marketing solutions. Hootsuite was named a leader by Forrester including receiving the highest possible scores in the measurement and data, planned enhancements, and pricing transparency criteria. Forrester just published The Forrester Wave™: Social Media Management…

    Hootsuitein Social- 25 readers -
  • Five things Facebook is doing right

    … connected to the real world and props to him for taking a humble approach. My one criticism is that Facebook doesn’t seem to be staying ahead of the ethics curve. Being a dominant social network does come with ethical responsibilities beyond “connecting the world.” It seems like Facebook doesn’t make changes until the public pressure starts. In a recent…

    {grow}in Social- 18 readers -
  • A New Way to Measure—and Prove—Your ROI from Social With Confidence

    … As a social media pro, you know there are a ton of social metrics you can track. Likes, shares, follower growth… The list is nearly endless. But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad…

    Hootsuite- 12 readers -
  • Street Culture: Balancing Structure and Exploration in Company Culture

    … a company is that you have to think through how to create a team as you become more successful,” says Sarah Bird, of SEO software company Moz. The culture needs to invite innovation, she says – but it’s still crucially important, especially as a company grows, to maintain a kind of structure that holds the company together. Company leaders must…

    Street Fight- 26 readers -
  • We’re Investing $5M to Bring Even More Apps to the Hootsuite Dashboard

    … We’re proud of the partnerships we’ve built with creative developers around the world. Thanks to their hard work, we can offer you the largest ecosystem of any social media management platform, with over 250 integrations and business applications—from Salesforce to Zendesk. These integrations let you manage more of your social media efforts from…

    Hootsuite- 22 readers -
  • The state of bank innovation in 5 charts

    … innovation labs and digital hubs and creating C-suite roles dedicated to leadership in innovation. Smaller institutions have been thinking about a digital overhaul for just as long, but without the resources to invest in fintech initiatives or the massive customer base to test pilots, they’ve been slower to move. Below is a look in five charts…

    Digiday- 17 readers -
  • 4 Ways Hootsuite and Microsoft Teams Improve Workflow Productivity

    … Now, you can monitor Hootsuite streams, collaborate on customer support issues, and publish social messages—right from Microsoft Teams. It all started in November. Microsoft Teams—the chat-based workspace in Office 365—was revealed to the world. At the time, Hootsuite was also announced as an early developer partner (along with Zendesk, Asana…

    Hootsuite- 17 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 37 readers -
  • Social Media News You Need to Know: February 2017 Roundup

    … practices—can be tough. Learn the fundamental social media marketing skills you need to stay ahead of the pack with free training from Hootsuite Academy. Learn More The post Social Media News You Need to Know: February 2017 Roundup appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 14 readers -
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