• The future of marketing is about embracing chaos, scaling love

      By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve witnessed.

      {grow}- 15 readers -
  • Is this the most powerful #innovation in the history of social media?

    … By Mark Schaefer This week marks the tenth anniversary of the use of hashtags to organize thoughts, people, and news across social media. And I believe it is the single most important social media innovation of all time. At first blush, you might think I’ve lost my mind. Hashtags are everywhere, about as profound as a comma or any other…

    {grow}in Social- 18 readers -
  • Brands eye new ways to foster innovation with agencies

    … The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Brands are starting to exert more control over how their agencies commercialize their innovation briefs amid the industrywide push for greater…

    Digiday- 17 readers -
  • The 3Q AAAAA Creative Testing Strategy

    … Creative is such a big part of Facebook advertising. Best practice calls for continual testing of new creative. You can think of creative as 80% of the impact of your ad, with the remaining 20% being your copy. However, advertisers don’t always have the resources or bandwidth to rotate in new creative all the time. […] The post The 3Q AAAAA…

    3Q Digital- 13 readers -
  • Connecting to a new podcast on digital transformation

    … of Things: “I think the innovation process can be learned. It’s a matter of curiosity. It’s about imagining, what would you do if you had magic for a moment … to solve something. That’s my approach to solving problems. What would that magic be, and hopefully that turns into IP. It’s not that somebody just starts doing these things. You can innovate…

    {grow}- 23 readers -
  • Hootsuite named as a leader in The Forrester Wave™

    … Forrester recently conducted an independent evaluation of enterprise social marketing solutions. Hootsuite was named a leader by Forrester including receiving the highest possible scores in the measurement and data, planned enhancements, and pricing transparency criteria. Forrester just published The Forrester Wave™: Social Media Management…

    Hootsuitein Social- 25 readers -
  • Five things Facebook is doing right

    … report to shareholders, Zuckerberg wrote that he learned that connecting the world wasn’t enough, Facebook has to build a positive community. Perhaps this is finally an acknowledgment of the company’s responsibility and a shift in the right direction. Overall, Zuck gets high marks as a corporate leader. 3. Rapid innovation with an enormous user…

    {grow}in Social- 19 readers -
  • A New Way to Measure—and Prove—Your ROI from Social With Confidence

    … As a social media pro, you know there are a ton of social metrics you can track. Likes, shares, follower growth… The list is nearly endless. But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad…

    Hootsuite- 12 readers -
  • Street Culture: Balancing Structure and Exploration in Company Culture

    … values around the customer. At software platform development company Dispatch, the company’s fixation on providing the best service for the customer means that even new employees might need to travel. At meal delivery service company Lish, focus on the customer is one of the company’s three core values. And at in-store analytics company RetailNext…

    Street Fight- 26 readers -
  • Research shows we may be at the end of the startup era

    … By Mark Schaefer About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger…

    {grow}- 26 readers -
  • We’re Investing $5M to Bring Even More Apps to the Hootsuite Dashboard

    … We’re proud of the partnerships we’ve built with creative developers around the world. Thanks to their hard work, we can offer you the largest ecosystem of any social media management platform, with over 250 integrations and business applications—from Salesforce to Zendesk. These integrations let you manage more of your social media efforts from…

    Hootsuite- 22 readers -
  • The state of bank innovation in 5 charts

    … innovation labs and digital hubs and creating C-suite roles dedicated to leadership in innovation. Smaller institutions have been thinking about a digital overhaul for just as long, but without the resources to invest in fintech initiatives or the massive customer base to test pilots, they’ve been slower to move. Below is a look in five charts…

    Digiday- 17 readers -
  • 4 Ways Hootsuite and Microsoft Teams Improve Workflow Productivity

    … Now, you can monitor Hootsuite streams, collaborate on customer support issues, and publish social messages—right from Microsoft Teams. It all started in November. Microsoft Teams—the chat-based workspace in Office 365—was revealed to the world. At the time, Hootsuite was also announced as an early developer partner (along with Zendesk, Asana…

    Hootsuite- 17 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … went to a session on emerging issues with drones. This industry is taking off literally and figuratively but it was interesting to see that VC funding into this industry has dipped two years in a row. Still a lot of safety and regulatory hurdles that might be dampening enthusiasm for the hope of quick adoption. Chatbots, sales and service Chatbot…

    {grow}- 40 readers -
  • Social Media News You Need to Know: February 2017 Roundup

    … There were lots of new features, big announcements, and product updates to keep up with in February. This month, Twitter started testing custom profiles in DMs, Facebook rolled out job posting functionality, Pinterest introduced new visual search tools, and Snapchat began selling Spectacles online—and that’s not all. It can be hard to keep up…

    Hootsuitein Social- 14 readers -
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