Innovation Lab

  • Why marketers should harness the power of a TV channel

    …When Apple announced the new AppleTV and tvOS, they created new opportunities for marketers. This is when the Starmark Lab jumped in to understand the implications of developing apps for TVs. How can a TV channel be used by marketers for new customer acquisition, brand loyalty, or just to communicate with customers? We had to... View Article…

    Starmark- 9 readers -
  • Synchronized Lighting for your corporate video or trade show event

    …Playing with synchronized lighting proved to be a fun project for the Starmark Innovation Lab. Our experiment was to reproduce the types of expensive synchronized lighting systems you see at corporate events and shrink it using a smart phone as the controller and off-the-shelf internet of things light bulbs. The idea here is not just... View Article…

    Starmark- 9 readers -
  • Virtual Reality Technology Demonstration

    …Virtual Reality certainly has marketers buzzing which is why it’s the perfect topic for the Starmark Innovation Lab to dive in and explore the ins and outs of its full potential. The possibilities are exciting as well as promising and we’re determined to identify the best possible marketing applications for this cutting-edge technology. While VR... View Article…

    Starmark- 11 readers -
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